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2018 Complete Marketing Masterclass #2 | Belief Framework

Session 2: Understanding, Changing, and Developing Consumer Belief. The core of modern marketing, digital marketing,...
Instructor:
Brian Bozarth, M.A. Marketing
10,958 students enrolled
English [Auto-generated]
You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
Lead a marketing team
Oversee marketing strategy
Understand the modern and essential elements of marketing.
Implement a strategic marketing playbook for your organization.
Outline full-funnel marketing campaigns for the entire year.

Our live Marketing Leadership Workshop is now available online!

Too many people know WHAT to do in marketing but they don’t know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That’s the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it – no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.

There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  “This is the best marketing innovation I have seen in years.” – Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 2 we will focus on The Belief Framework. 

The Belief Framework is really the core, the foundation that pulls all the other sessions together. 

In modern marketing, we must come to an understanding that different people have different beliefs at different stages of the buying process. Some beliefs need to be exposed while other beliefs need to be nurtured or changed or directed, because, belief is one of the strongest motivators consumers have.

At the completion of this session, you will have developed your own Belief Framework based on your personas that you can immediately implement across all your marketing efforts.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader – Learn how to think & act like a strategic marketing leader.

  • Modern Marketing – The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing – Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

  • Practical theory – Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on – Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning – Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

  • Business Owners – Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups – Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers – Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You’ll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day “No Questions Asked” Money Back Guarantee!

Introduction

1
Introduction to the Course

Introduction

2
Welcome to Session 2
3
SESSION 2 HOMEWORK LINK

The Belief Framework

1
Introduction to the Belief Framework

Rules of Belief

1
Rule 1: Everybody has Beliefs
2
Rule 2: Belief is a Strong Motivator
3
Rule 3: Belief Preceeds Behavior
4
Rule 4: All Beliefs can be Developed
5
Rule 5: Beliefs can be Measured

The Belief Framework

1
THE 5 BELIEF FRAMEWORK PRINCIPLES

Principle 1: Act Like a Mentor

1
Principle 1: Act Like a Mentor
2
Definition of Mentorship
3
A Mentor is Other-Centered
4
A Mentor is Authentic
5
A Mentor is Empathetic
6
A Mentor is an Authority
7
A Mentor is Committed

Principle 2: Your Customer is Human

1
Principle 2: Your Customer is Human
2
Introduction to Personas
3
HOMEWORK: DEFINING YOUR TARGET MARKET
4
Elements of a Good Persona
5
Telling Your Persona's Story
6
HOMEWORK: PERSONAS

Principle 3: Identify and Establish the Need

1
Principle 3: Identify and Establish the Need
2
Defining Consumer Needs
3
Discovering Your Genuine Contribution
4
Create or Satisfy Needs?
5
HOMEWORK: IDENTIFY AND ESTABLISH THE NEED

Principle 4: You Have the Solution

1
Principle 4: You Have the Solution
2
Journey Specific Solutions
3
HOMEWORK: ESTABLISHING THE SOLUTION
4
Content Types per Stage
5
HOMEWORK: DEFINING THE BUYING PROCESS

Principle 5: People Respond to Direction

1
Principle 5: People Respond to Direction
2
Ad & Brand Exposure
3
Two Types of Actions
4
Creating the Belief Framework
5
HOMEWORK: THE BELIEF FRAMEWORK

Important Tensions

1
Values-Based vs Fear-Based Marketing
2
Features vs Benefits
3
End of Session
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

4 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion