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(2019) Facebook Ads: Facebook / Instagram Advertising Course

Learn how to design, launch, and manage successful Facebook, Instagram, and Messenger ad campaigns from Eazl in 3 hours.
Instructor:
Davis Jones
3,447 students enrolled
English [Auto-generated]
Develop the full range of skills to launch and manage Facebook Ads like a Pro
Target specific Facebook users using demographics, interests, and geography
Use advanced features of Facebook Advertising like lead ads and app install ads
Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting
Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system)
Build both a Facebook product feed and a Facebook product catalog

Get the Real-World Skills of a Facebook for Business Ads Expert…in Just 3 Hours

Bonus: Earn Your Facebook for Business 2019 Certificate // Content Fresh as of November 2018

From Udemy’s 9x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook, Instagram, and Messenger advertising. There’s so much cool stuff with Facebook, Instagram, and Messenger ads that most people don’t even know about. At last, you can be ahead of the game. Are you ready?

Whether you’re a corporate marketer seeking to become a better Facebook for Business ads manager, a small business owner wanting to leverage Facebook or Instagram more successfully, or any other professional looking to expand your influence through Facebook for Business advertising, this course is for you. And when you finish 100% of the course, you’re eligible to receive a custom, hosted, verifiable Facebook for Business 2019 Certificate designed and issued by Eazl!

Facebook for Business Advertising – The Underutilized “Secret Weapon” of Modern Business

Despite what most people think, Facebook, Instagram, and Messenger ads are not just about making sales. Facebook for Business is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook, Instagram, or Messenger ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.

With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:

  • Understand the fundamentals of the Facebook for Business ecosystem and launch effective ad campaigns using the full suite of Facebook for Business features

  • Identify your Facebook, Instagram, or Messenger advertising objectives and utilize advanced tools like the Facebook Product Feed, Dynamic Creative, Canvas Ads, and custom breakdowns

  • Build core, custom, and lookalike audiences within Facebook for Business, including integrations with CRM platforms and e-mail management programs

  • Discover the untapped power of Dynamic Display Remarketing, Manual Pixel-Based Remarketing, and on-platform engagement audiences

  • Get instant access to step-by-step guides, templates, and interactive tools, including our Facebook for Business Product Feed template

  • Gain a huge business advantage by leveraging custom frameworks like Eazl’s CRED system for developing revenue-positive ad campaigns

With this Facebook for Business suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and online advertising. In the world we live in today, this is a crucial set of skills for many top-notch professionals.

(Remember, you’ll also earn your Facebook for Business 2019 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook, Instagram, and Messenger advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).

Great News – You Can Do Everything in This Course on Your Own

Super Easy Facebook for Business Strategies! No Developer Required!

Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook for Business. There’s so much you can do with Facebook, Instagram, and Messenger Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)

The first section of the course will help you set up your Facebook for Business infrastructure. You’ll learn what the core tools are, how to set them up, and how to use them. You’ll also install the Facebook Ads Pixel and learn how to use Custom Pixel Events.

In the next section, you’ll discover the advantages of Facebook for Business’ best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.  

Next, you’ll learn how to optimize the design of your ads. You’ll learn how to use Dynamic Creative to automatically test which photos, videos, headlines, and other creative elements work best. You’ll also learn how to use the Facebook Creative Hub and the new Facebook Canvas Ads (new for 2019).

The final two sections of the course will focus on skyrocketing your skills for launching Facebook, Instagram, and Messenger Ads. You’ll go through 5 real-world campaign setups and launches where you’ll learn how to use features like Facebook lead ads, Messenger ads, Product Sets, and custom offers. Then, you’ll learn how to use the CRED system for scaling your ad campaigns once you’ve found some initial success with an audience and ad group.

By completing the course, you’ll earn your Facebook for Business 2019 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.

This course also offers you a full money-back guarantee if you’re not satisfied. However, it has already received 1,200 five-star reviews on learning platforms across the internet. We’re confident you’ll love this learning experience!

Content Upgrade Journal

(Version 2) October 1st, 2018: Complete Course Rebuild for 2019

You always have fresh content with Eazl! Here are some of the key features that are covered in this update:

  • You’ll learn to use Dynamic Creative. This uses machine learning to combine up to 30 creative elements of an ad (image, above-image text, headlines, etc.) and shows you which elements or combinations work best with your audience. This is a big deal!

  • You’ll learn how to use Facebook for Business’ new Canvas Ads. These are immersive mini-website/landing page experiences that can be delivered through ads.

  • You’ll learn how to use on-platform remarketing audiences. This allows you to create audiences based off of engagement, video views, etc. in the Facebook environment rather than only being able to remarket based on Facebook Pixel fires (for example, when people visit your website or app).

  • You’ll learn how to use Instagram for Business and Messenger Ads, which were not covered in the previous version of this course.

Welcome to the Facebook / Instagram Ads 2019 Certificate Course

1
Instagram Hits a Billion: The 2019 (Version 2) Course Trailer
2
Meet Your Instructor and Get an Overview of Your Learning Experience
3
Who Can You Reach with Facebook, Instagram, and Messenger Ads?
4
Access All Course Templates, Guides, and Special Resources
5
Complete this Course and Earn Your Facebook / Instagram Ads 2019 Certificate

Let’s Set Up Your Facebook Pixel, Catalog, and Back-end

1
What Presidential Politics and the Facebook Pixel Have in Common
2
[Beginner] How to Add Profiles and Manage Ad Account Collaborators
3
[Intermediate] How to Set Up Your Facebook Pixel
4
[Intermediate] How to Sync Your Online Inventory with Facebook for Business
5
[Intermediate] How to Create Product Sets from a Facebook Catalog
6
Let’s Review What You Learned about Facebook for Business Setups

How to Build High-quality Facebook and Instagram Audiences

1
How Project Repat Uses Core, Custom, and Lookalike Audiences
2
How to Create a Custom Conversions and Custom Audiences
3
How to Create Lookalike Audiences to Expand Your Reach
4
Case Study: How Hippie Runner Grew Sales by 75x with a Mix of Audiences
5
What’s Eazl’s Rule of 80 for High-quality Interest Targeting?
6
How to Create an Interest-based Core Audience
7
Find an Eazl Rule of 80 Interest that You Can Use for Ad Targeting
8
How to Create Engagement Audiences for On-platform Retargeting
9
Three Key Takeaways about Facebook and Instagram Audiences

How to Use Facebook for Business Robots to Create Ads that Will Work

1
There’s a New Way to Test Creative that Will Save You Hundreds of Hours
2
(New for 2019) What is Dynamic Creative and How Can You Use It?
3
Case Study: How Dynamic Creative Helps Weight Watchers Improve CTRs by 190%
4
Let’s Practice Creating the Elements of a Dynamic Creative Test
5
Let’s Launch a Dynamic Creative Ad Test Together
6
How to Read the Results of Your Dynamic Creative Ad Test
7
Let’s Reinforce Your Learning about Ad Creative and Dynamic Ads

Let’s Build Your Advertising Skills by Launching Ads Together

1
What are Objective-Driven Ads and Why Does an Objective Matter?
2
(Updated for 2019) Crash Course on Objectives, Ad Sets, and Ad Formats
3
5 Facebook / Instagram Ad Set Features You Need to Know
4
Let’s Build Your Facebook for Business Ad Management Muscles
5
Let’s Build Local Awareness for a Store or Physical Location
6
Let’s Launch a Split Test Campaign to Find Out Which Audience is More Receptive
7
Let’s Get Leads for an Expensive Product Using Lead Ads
8
Let’s Introduce a Brand to an Audience Using the New Canvas and Creative Hub
9
Let’s Growth Hack Customer Service with a Messenger Campaign
10
Three Takeaways from the Ad Launching Exercises You Just Finished

How to Use Eazl’s CRED Process for Scaling Your Campaigns

1
How Many Impressions and Clicks Would You Need to Get 10,000 Sales?
2
Introducing Eazl’s CRED Facebook for Business Scale Strategy
3
Step 2 in Action: How We Build Retargeting Audiences
4
Step 3 in Action: How We Build Lookalike Expansion Audiences
5
Key Takeaways from the Scaling Section

How to Request Your Certificate and Key Course Takeaways

1
How to Request Your Facebook / Instagram Ads 2019 Certificate from Eazl
2
Let’s Review 5 Takeaways about Each Skill You Built in this Course

Discount Codes + Your Facebook for Business Course Content Upgrade Journal

1
Access to Discount Codes for All of Eazl's Other Courses
2
Your Course is Frequently Updated! View the Content Upgrade Journal
You can view and review the lecture materials indefinitely, like an on-demand channel.
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30-Day Money-Back Guarantee

Includes

3 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion