4.33 out of 5
4.33
6 reviews on Udemy

A User Experience Approach to ROI + Brainstorming

Hands-on Techniques for brainstorming and collaboration to infuse your organization with design-thinking
Instructor:
Frank Garofalo, Garofalo UX
23 students enrolled
English [Auto-generated]
A numerical way to represent the value generated by a brainstorming session.
Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

This course will explore hands-on techniques for quantifying time spent on brainstorming, and identifying a common baseline for a new project or product. Participant-focused, new approaches to brainstorming to increase return-on-investment (ROI). These methods work best in a group setting, for small teams.

The course will include:

  • A numerical way to represent the value generated by a brainstorming session.

  • Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

I hope you take advantage of the activities provided in the course, as well as all the lecture videos.  Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.

Created by Frank Garofalo, Principal Consultant of Garofalo UX.

Introduction & Preview

1
PREVIEW: Introduction to the Course

An introduction to the course and the course objectives, as well as meet the Instructor. 

2
PREVIEW Sample Lecture: Sketch-a-robics

This sample lecture focuses on a presentation method called, Sketch-a-robics.

Lecture Goal: A quick (hopefully, fun)  activity to show that anyone can draw simple sketches during a brainstorming session. 

3
PREVIEW: Introduction Conclusion

A conclusion for the course introduction, including a walk-through of the methods and techniques taught within the course.

Human Element, User Experience, ROI, and Cost of Design

1
Section Introduction

Introduction to the first series of lectures within the course. Including a brief "disclaimer" about this specific combination of methods.
The lectures in this section, lay the foundation and context for the following lectures in the course.

2
Human Element and User Experience

A discussion around the human element to brainstorming, and the definition of the term "user experience."

3
ROI and Cost of Design

A discussion around the "return on investment" (ROI) and the cost of design.

4
Quiz
5
Section Conclusion

A quick summary of the items covered within this section of the course.

Quantified Brainstorming

1
Section Introduction

An introduction to Section 3 of the course.
Goal: A numerical way to represent the value generated by a brainstorming session .

2
Quantified Brainstorming
  • Provide a numerical way to represent the value generated by a brainstorming session

  • Complimentary to the Scrum methodology for self-organizing teams

  • Can be used in conjunction with practically any brainstorm method

3
Section Conclusion

A quick summary of the items covered within this section of the course.

Experience Journey Hexagons

1
Section Introduction

An introduction to Section 4 of the course.
Goal: Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.

2
Experience Journey Hexagons: Overview

An overview of the Experience Journey Hexagons method.

The following lectures will be a "workshop" format to walk-through sections of the Experience Journey Hexagons.

3
Walk-Through 1 - Setting the Frame

A method to identify a frame of reference (a brief slogan or tagline) that helps to measure your ideas against a desired design theme.

4
Walk-Through 1 - Setting the Frame activity
5
Walk-Through 2 - Situation, Strengths, Complications, Implications, & Solutions

A workshop-style walk-through of five sections/hexagons, of the Experience Journey Hexagons:

  • Situation

  • Strengths

  • Complications

  • Implications

  • Solutions

6
Walk-Through 2 - Activity
7
Walk-Through 3 - Unique Value Proposition, Benefits, Target Audience, & Channels

A workshop-style walk-through of four sections/hexagons, of the Experience Journey Hexagons:

  • Unique Value Proposition

  • Benefits

  • Target Audience

  • Channels

8
Walk-Through 3 - Activity
9
Walk-Through 4 - Key Objectives / Metrics, Unfair Advantage, & Business Model

A workshop-style walk-through of three sections/hexagons, of the Experience Journey Hexagons:

  • Key Objectives / Metrics

  • Unfair Advantage

  • Business Model (Costs & Revenue)

10
Walk-Through 4 - Activity
11
Section Conclusion

A summary of the items covered within this section of the course, as well as a Conclusion for the entire course.

12
BONUS: Additional Resources and Materials

A list of resources and materials available to students.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion