4.3 out of 5
4.3
560 reviews on Udemy

Account Management for Beginners

Practice Partner Relationship Management and Communication Strategies with Real World Scenarios
Instructor:
Erin Adams
1,958 students enrolled
English More
Confidently manage partner-facing communications
Build and grow strategic partnerships for your business
Choose effective language to use in difficult conversations
Maintain healthy relationships with partners through large and small bumps in the road

Enroll today and practice real-world strategies to build and grow strong relationships with your partners. Using practical examples and case studies, learn to overcome common challenges in Account Management, while maintaining loyalty with partners of all shapes and sizes. This course is for beginners and those who are new to Account Management or thinking about becoming an Account Manager.

Build Partner Management skills to meet mutual goals, establish trust and overcome obstacles with this in-depth course.

  • Set individual and mutual goals to guide relationship development
  • Define boundaries and set clear expectations with partners
  • Explore strategies to expand the value of your partnership
  • Build partner delight and loyalty
  • Choose effective language to use in difficult conversations
  • Maintain healthy relationships with partners through ups and downs


Explore strategies and tools for each phase of your partnership.

Many companies today hire employees to manage high profile customers or partners. Often called Account Managers, the primary goals of these team members are to support satisfaction and loyalty with key partners, work toward shared objectives and, ultimately, grow or expand the partnerships to benefit their business.

This is a basic course for aspiring or new Account Managers to learn the foundational skills needed to manage external partners. We will NOT be covering advanced tactics or strategies.

We’ll begin by exploring the best ways to start your partnerships off on the right foot, including establishing clear goals, as well as boundaries, to guide your relationships. We’ll then move into the best ways to build your partnerships through different forms of interaction, including suggestions for language to use in each of these interactions. Last, we’ll walk through a few examples of conflict you’ll likely face with partners. Each scenario includes a case study, giving you an opportunity to apply your new skills to a real-world example.

By the end of this course, you’ll be able to confidently maintain healthy relationships with partners throughout the lifecycle of your partnership. Click “Take This Course” and join us today!

Introduction

1
Welcome to the Course!
2
Warm Up Activity: Setting Goals

Starting Your Partnership

1
Introduction
2
Defining Goals
3
Setting Boundaries
4
Conclusion

Building Your Partnership

1
Introduction
2
Partner Check-Ins
3
In Person Events
4
Expanding Your Partnership
5
Case Study
6
Case Study Recap
7
Building Delight and Loyalty
8
Conclusion

Managing Difficult Conversations

1
Introduction
2
Preparing for a Difficult Conversation
3
Structuring a Difficult Conversation
4
Closing a Difficult Conversation
5
Conclusion
6
Case Study
7
Case Study Recap

Apologizing to Partners

1
Introduction
2
How to Apologize
3
Case Study
4
Case Study Recap
5
Conclusion

Influencing Partners

1
Introduction
2
Framing the Request
3
Identifying Needs and Concerns
4
Handling Objections
5
Conclusion
6
Case Study
7
Case Study Recap

Conclusion

1
Congratulations!
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.3
4.3 out of 5
560 Ratings

Detailed Rating

Stars 5
217
Stars 4
224
Stars 3
100
Stars 2
15
Stars 1
4
16b15fbc9dfa25d61658c486d76bd91d
30-Day Money-Back Guarantee

Includes

1 hours on-demand video
4 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion