Amazon PPC Mastery – Setup Sponsored Products Like a PPC Pro
Want to use Amazon’s Sponsored Products ads but don’t know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? This course is just for you!
In this 8 part video course, I will break down some of the biggest mistakes I see when using Amazon’s Sponsored Products and teach you how to properly set up and optimize your campaigns. I share the secrets I use to take in order to take my client’s campaigns from LOSING money to PROFIT and GROWTH.
If you’re a beginner who hasn’t set up Sponsored Products or an experienced seller who is looking to lower PPC costs and increase profit – all with the help of a true Amazon and PPC professional, then enroll in my course today!
Part 1 - Intro and Basics
The basics of Sponsored Products including where your ads show up, getting a positive return from PPC, why you should run Sponsored Products, and determining if your product is right for sponsored products.
Part 2 - Structure
Learn the ideal structure for your campaigns and ad groups, along with the biggest mistake that most sellers make when setting up Sponsored Products. We also cover the difference between Campaigns and Ad Groups, and look at examples of properly structured PPC structures.
Part 3 - Research and Ideate
Walk through using the best tool for keyword research and a step by step process for laying out your campaign structure before you get started. Also cover some do's and don't for keywords to get maximum return on your PPC investment.
Part 4 - Executing
Walk through building your Campaigns and Ad Groups in Seller Central. Also an indepth look at Broad/Phrase/Exact keywords and what they mean for PPC. Also discuss the proper way to build out Automatic Campaigns and how to bid for a low aCos.
Part 5 - Analyzing the Data
Once we have data we have to understand what it means and how to go forward. This video explains the metrics provided by Amazon and how to improve on those key metrics with actionable steps.
Part 6 - Optimizing Basics
Learn how often you should be optimizing your campaigns and the secrets to bidding for success. Also discuss optimizing your product ads and when you should pause low performing products in your Ad Groups.
Part 7 - Advanced Optimization
In this video we will look at Keyword Reports and tell you what you 'need to know' about using this data to improve your Amazon PPC.
Part 8 - Continual Growth
Finally we talk about how to grow your PPC over time and continue to optimize for success. Paul shares tactics which will help you grow your Campaigns over time for reaching a broader audience.
BONUS: Paul's 4 Rules to Amazon PPC Failure
BONUS! Paul dives into the some of the most common mistakes sellers make with "Paul's 4 Rules to Amazon PPC Failure" and shows you how to avoid these critical mistakes.