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Amazon PPC Mastery

A Skill you Must Master to be a Successful Amazon Seller
Instructor:
Greg Mercer
431 students enrolled
English [Auto-generated]
You will become a Pay Per Click Master

The Ultimate Amazon PPC Course 

Hi! My name’s Lennard Smith, from Jungle Scout, where we create product research tools for Amazon sellers.

In this course I’m going to cover an important topic for sellers, and that is understanding Pay-per-click advertising.

This is what you can expect to learn from this series:

What is Amazon Sponsored Ads?

Why should I use Amazon Sponsored Ads?

Pay Per Click basics

Keyword research and setting up campaigns

Basic optimization steps and best practices

Troubleshooting common issues

When you complete this video series, you’ll be able to

1) Understand the key concepts behind Amazon Sponsored Ads

2) Learn from advertising data to make improvements to your product listing

There’s a lot here to cover, but I’m going to break it down into nice, easy steps for you. Let’s get started!

Introduction

1
Welcome to Amazon PPC Masters
2
What are Sponsored Product Ads?
3
Eligibility Requirements
4
Ad Display Auction Process
5
Campaign Manager Overview
6
Understanding Acos & Calculating Profitability
7
Key Word Research Basics
8
Naming Campaigns & Ad Groups
9
Understanding Amazon's Search Term Report
10
Understanding Amazon's Campaign Performance Report
11
Setting Up a Campaign Performance Pivot Table
12
Ad Campaign Analysis with the Performance Pivot Table
13
Troubleshooting Your Advertising Campaigns
14
Conclusion
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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30-Day Money-Back Guarantee

Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion