Amazon PPC Product Ads: Grow Your Private Label FBA Products
We know that creating an Amazon listing and getting your branded or private label product up and running is one thing. But generating traffic is another and there truly is an art and science to it. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). The course is broken into four modules:
- How To Source Powerful Keywords
- How To Navigate Broad, Phrase, Exact, and Negative Match Keywords In Amazon
- Philosophy On Building A Robust Campaign
- Reviewing Terms & Optimizing Your Campaign
- Live Demo & Walkthrough With Actual Case Studies
- Profound Ways To Improve Your Listings In Order To Improve ACOS & Even SEO
In addition, we have an advanced sections around conquesting your competitors, ranking for multiple keywords, and other advanced topics critical to generating targeted and profitable traffic with an ROI and ACOS (Average Cost of Sale) better than 25% (spend / sales).
If you are a big brand, private label amazon seller, retail arbitrage seller, or a traditional merchant seller, this information will be incredibly relevant to your growth and product success.
Introduction To Amazon PPC (Per Per Click Advertising)
In this video, I introduce myself and walk you through the power of Amazon PPC and why it matters to all sellers.
Module 1 - Sourcing Powerful Keywords From Multiple Sources
Introduction to the process of sourcing powerful keywords for your Amazon pay per click advertising campaigns.
The process of how I use Google Keyword Planner to source keywords for campaigns.
The process of how I use Merchant Words to source keywords for campaigns.
Module 2 - Building A Profitable & Targeted Campaign
In this video, I discuss the philosophy and process of building profitable and micro targeted campaigns, based on the initial keyword research that was conducted.
Module 3 - Reviewing Your Campaigns & Optimizing
Module 4 - Live Demo Walkthrough
Here we discuss the actual interface and provide an introduction to the utilization of the amaozn ppc campaign builder.
In this lesson, we show you how to build a campaign from start to finish for both Auto Campaigns and Manual Campaigns.
In this lesson, I show you how to review the campaign data and make decision on improving conversions and reducing your ACOS.
In this lesson, we discuss the process of downloading your reports and reviewing the keyword data so you can make better decisions on optimizing your amazon ppc campaigns.
Advanced Section & Material
In this section you will learn advanced strategies and see me apply my complete bid adjusting walkthrough of my own campaign. Some of this you may have seen in a previous video, but I try really dive deeper into the purpose of bidding higher for expected terms that will generate sales and also budget optimization.
We discuss conversion optimization strategies that will also improve your PPC conversions. This includes:
- Turning off broad match and focusing on phrase and exact match
- Deleting Certain Terms (Pausing) altogether
- Adding More Terms To The Negative Terms List
- Better Images To Attract Clicks
- Creating A Better Listing In General (Our Amazon SEO Course)
- Get More Reviews To Increase Conversions
- Lowering Price To Entice More Buys
In this video, I show how I use Keyword Inspector, Google Adwords, and Amazon to find the very best keywords to use for your keyword details backend system, Title, Bullets, Description, and your Amazon PPC campaign. I also discuss conquesting (taking advantage of big brands and the traffic they could bring to your listings)