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Back to Work (B2W) Mom Career Strategy

The Six B2W Mom Career Strategies That Close the Resume Gap and Change the Job Interview Dialogue
Instructor:
Karen Gurney
498 students enrolled
English [Auto-generated]
Get back to work.
Get back to your full professional (as-if-you-never-left) income.
Have a reliable strategy that provides more certainty.
Quickly and happily overcome a gaping hole on your resume.

My Story and Why This Class is For You

I have been working in the recruiting industry as an Executive Search Consultant and Career Coach since 2004, but in 2010 I signed a client that completely shook the foundations of my coaching business – a Back to Work (B2W) mom with a 17-year gap in employment.

My client, Marie, was going through a horrible divorce resulting in the family business going bankrupt. She had no income, spouse, or health insurance. Her child was about to enter college and she intimated during a coaching session that her self-esteem was in the gutter. 

Marie had no idea where to start with her job search and honestly, neither did I.  How could we reasonably overcome a 17-year gap to achieve any type of meaningful job opportunity?

Before I started her job search campaign, she sent me her original resume – a jpeg snapshot of a resume from 1993. That was before MS Word 1995 and it seemed to be written before the dawn of time. 

But guess what? Marie achieved a dream-fantasy job move despite her barriers to employment and that is not the best part… she was quickly earning her professional rate, as if she had never left the workforce. 

So, what is the secret? Six simple B2W mom strategies that you are about to learn in this book. 

I have been crushing with my B2W mom job candidates. Once you learn this strategy, you can too. 

What You Will Be Able to Do After Reading This Book:

  • Get back to work.
  • Get back to your full (as-if-you-never-left) income.
  • Have a reliable strategy that provides more certainty.
  • Quickly and happily overcome a gaping hole on your resume.
  • Move the job interview dialogue on to your greatness.

This book is a revised strategy specifically for my B2W mom job candidates that includes everything in my book Stacked: Double Your Job Interviews, Leverage Recruiters, Unlock LinkedIn but is uniquely tailored to B2W mom challenges. 

The Stacked Strategy Teaches You How To:

  • Have Recruiters Come Straight to You for Great Jobs.
  • Get Calls for Jobs Without Applying.
  • Double Your Interviews.
  • Tap Unadvertised Jobs in The Hidden Job Market.

The Class Includes:

  • B2W Mom Resume Templates
  • My copyrighted “Core-3©” Career Assessment
  • Fill-in-the-blank Interview Preparation Scripts
  • Salary Negotiation Scripts and so much more!

This strategy is specifically for B2W moms that have: 

  • A 1-year to 20-year gap in employment.
  • A work history prior to the stay-at-home period.
  • Or, a series of intermittent work experiences and gaps.

This book is not written for the moms that went straight back to work after maternity leave. 

These methods have facilitated thousands of career changes, and now you can use them too! 

I look forward to giving you a plan to close the gap and change the dialogue to reach your career goals. 

Sincerely,

Dr. Karen Gurney

Back to Work (B2W) Mom Career Strategy Introduction

1
Instructor Welcome
2
Back to Work (B2W) Mom Career Strategy Intro
3
Myth 1. Is Mom Really Ready to Go Back to Work?
4
Myth 2. Who is more scared? The Employer or Mom?
5
Myth 3. Are You The Worst Back to Work Mom Case Ever?
6
Myth 4. Employers Know I Need Work-Life Balance!
7
Myth 5. Employers Know My Kids are #1. (Period)
8
Myth 6. Parenting is a Job!
9
Myth 7. I am Still a B2W Mom Even Though I Have Been Working
10
Myth 8. I Can Single-Handedly Change B2W Mom Culture
11
Myth 9. I Will Get Flexible Scheduling
12
Myth 10. I Can Get Many Weeks Off
13
Myth 11. I am REALLY Angry About B2W Mom Culture
14
Myth 12. I am only doing this for the cash
15
Myth 13. I can put Stay-at-Home Mom on my Resume
16
Myth 14. I will not leave the home unless the job is perfect.
17
Myth 15. My employment gap is the biggest problem.

Meet the Back to Work Moms!

1
The 6 Core B2W Mom Strategies
2
Strategy 1: Alternative Explanations
3
Teri Resume Before and After
4
Teri Interview Prep
5
Strategy 2: Leverage a Business
6
Sheila Resume Before and After
7
Sheila Interview Prep
8
Strategy 3: Part Time Work
9
Andrea Resume Before and After
10
Andrea Interview Prep
11
Strategy 4: Title Swap
12
Priya Resume Before and After
13
Priya Interview Prep
14
Strategy 5: Back to School
15
Amy Resume Before and After
16
Amy Interview Prep
17
Strategy 6: Leverage Staffing Agencies
18
Marie Resume Before and After
19
Marie Interview Prep
20
So Now What????
21
B2W Mom Quiz

Hiring and Recruiters

1
What The Heck is Wrong with Hiring & What Do These Recruiters Want?
2
Hiring is Messed Up- Here is Why.
3
LinkedIn Recruiter Training Can Help Us
4
3 Step Recruiter Process
5
Recruiter Types and Why it Matters
6
B2W Moms and Recruiters Wrap Up
7
Recruiter Quiz

Recruiters only call on professionals that do direct applications.

Your Core-3© Career Assessment

1
Core-3 Intro: You Have Value!
This assessment is a true career change personality assessment that drives results
2
The Core-3 Personality Assessment

Discover your power job moves based on the valuable skills and
experiences you have already gained and the demand for those skills in
the job market.

3
The Core-3 Exercise
4
FInding Your Dream Job Using the Core 3
5
Spotting Staffing Firms, Recruiters, PT, Temp, Contract
6
Core-3 Personality Assessment Quiz

Market-Based Resume© Template

1
Market-Based Resume© Intro
The first document that needs to be keyword stacked so that recruiters can find us easily is the resume/CV.
2
The 4-Easy Steps to a Keyword-Stacked Resume that Gets Calls

This is the easiest resume to write and recruiters LOVE that they can find you and see what you can offer them front and center.

3
Market-Based Resume© Tutorial
4
Emergency Resume Writing Advisory!!
5
Cover Letter

Cover letters, are they even read by anyone?  You will get the juicy

info on what is going on with Cover Letters along with your template.

6
Check Your Resume Ranking and Get More Content from the Competition
7
Keyword-Stacked Resume & Cover Letter Quiz

See how well you know how to stack your resume.

Linkedin and Online Profiles That Tap the Hidden Job Market

1
Linkedin and Online Profiles That Tap the Hidden Job Market
2
Linkedin Profile Creation Tutorial
3
5 Quick and Easy Linkedin Tips
4
Online Job Boards Intro
5
Indeed.com Optimization
6
Monster.com Optimization
7
Robert Half
8
Linkedin and Online Quiz

Job Search Campaign Kickoff

1
Kickstart Your Job Search
2
Campaign Kickoff Quiz

Cutting Edge Interviews That Get Jobs

1
Interview Prep Introduction

If you keep having trouble with your phone screen and in-person interviews-- I have cutting edge strategies that excite the recruiter and hiring manager.

2
Phone Screen Strategy 1
3
Phone Screen Strategy 2
4
Video Interviewing Types (Skype of HireVue Types)

If you cringe at the thought of seeing yourself on video for a skype interview or some of the new fancy recorded video screens, you are not alone.  This class will make sure you are camera ready and successful.

5
8 Video Interviewing Tips
6
Interview Portfolio
7
Behavioral Interviewing & 'Questions for Them'

Need help with your in-person face to face interviews with answers to the toughest questions? This is the module for you.  And if you have ever wondered what to ask an employer, then you will love the 'questions for them' that will literally blow their minds. I always here from my students that the recruiter says 'this is the first time I have ever been asked this and these are great questions.'

8
Thank You Letter
9
Job Interview Quiz

Desired Salary Quoting and Salary Negotiations

1
Salary Negotiation Introduction

Salary negotiations is such a critical skill in today's hiring climate. Lets learn how to do it right!

2
Salary Negotiations

We can see salary negotiations on the job application, on the phone screen, and in the interview.  Salary just rears its head all the time in this process.

3
Desired Salary Quoting

Have you ever wondered what a job paid and hoped that your job search would tell you. That is not going to work.  I will show you how to do it so that you keep moving towards an offer.

4
New Hire Salary Negotiations
5
Existing Employee Salary Negotiations

Every time we sit for that annual review we are sitting in a salary discussion of some sort. Learn how to present your background to keep moving forward.

6
Salary Negotiation Quiz

Do you know how to quote desired salary and negotiate your final offer?

Networking to Get a Job

1
Face-to-Face Networking Intro
2
Building a List of Champions
3
Volunteering to Get a Job
4
Gig, Freelance, Temp, Swaps
5
Networking to Get a Job Quiz

Networking 2.0 with Advanced Linkedin

1
My Most Powerful Linkedin Strategy is FREE
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Includes

6 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion