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Beginner’s Guide to WordPress SEO

SEO for WordPress: Optimize your WordPress site for increased rankings in search engines. Yoast SEO series included!
Instructor:
Mark Hardwick
2,724 students enrolled
English [Auto-generated]
The importance of WordPress SEO and why SEO matters
Fundamentals of WordPress SEO and how to properly setup your site for increased visibility in search engines
How to configure the WordPress General Settings for SEO optimization
Key ranking factors that impact the ranking of websites on Google
Resources for site-wide analysis and strategic keyword planning
WordPress techniques and best-practices that result in overall positive impact on SEO
Link building, interlinking pages and posts, and building domain authority to get more SEO traffic
Image optimization and image attributes
The importance of writing great content (and context) for optimal results
Audit, analyze, and improve the speed and performance of your website using GTMetrix
Security best practices for hardening your website against negative SEO attacks and how to protect your site’s content and SEO score in the event of a security breach
Top-rated WordPress plugins for increasing the speed, performance, and security of your site resulting in an overall impact on SEO
A comprehensive mini-course on Yoast SEO, the #1 WordPress SEO Plugin: Exploring the Yoast SEO Dashboard, Content & SEO Analysis, Google Search Console, Titles and Metas, Social Settings, Enabling breadcrumbs, and RSS Feeds

What makes our videos different? Our goal for this series was to create comprehensive and thorough, yet easy-to-understand, videos that teach you the fundamental aspects of WordPress SEO. Each step-by-step video tutorial was created with precision, resulting in highly-efficient and incredibly entertaining content that will guide you through the process of increasing your WordPress website’s ranking in search engines.

What you’ll learn:

  • How search engines work, including the primary functions of search engines, how they scan and index information on the web, and how they provide search patrons with relevant listings
  • How to setup permalinks for better structured, SEO-friendly web page URLs
  • What is link juice and how to effectively interlink pages and posts
  • WordPress resources and best-practices for increasing the security of your site and protecting it against hacks.
  • Introduction to CDNs and how to use one to improve website speed and performance, resulting in an overall positive impact on SEO.
  • Image optimization best-practices for WordPress SEO: file types, size and dimensions, file names, and image attributes
  • How to create quality, relevant, and fresh content that search engines want to see
  • How to use Yoast SEO, the #1 rated WordPress plugin for SEO. I have a dedication section that includes a mini-series with videos that cover each important subpanel menu of the Yoast SEO plugin.

What you’ll get:

  • Lifetime access to 2 hours of highly-entertaining, graphic-rich video content that guide you through the most important steps for improving your SEO ranking
  • A comprehensive course on how to configure and use the Yoast SEO Plugin, the #1 ranked SEO plugin for WordPress

Introduction to WordPress SEO

1
Introduction to WordPress SEO
2
How Search Engines Work

In this video, we discuss how search engines work, more specifically the primary functions of search engines, such as how they scan and index information on the web and provide search patrons with the most relevant listings based on their request.

Configuring WordPress General Settings for SEO

1
WordPress Visibility Settings

WordPress comes with the option to hide your website from search engine spiders (and their ability to index your website) in the case that you want to make changes to your site before releasing it to the public. In this video, we show you how to check to make sure your WordPress settings are properly configured so that your site will be visible to search engines and properly indexed. 

2
Setting a Preferred Domain

In this video, we discuss the importance of preferred domains and show you how to set a preferred domain for your website from within the WordPress Settings screen.

3
WordPress Permalink Structure for SEO

One of the first steps in optimizing your WordPress site is creating SEO-friendly URLs. We can do this by changing the default permalink structure from within the WordPress admin area.

WordPress SEO Best Practices

1
Introduction to Link Juice
2
Interlinking Pages and Posts
3
Image Optimization
4
Content is King, but Context is God!
5
Google Trends

Security and Performance

1
Content Delivery Network
2
WordPress Security Best Practices
3
HTTPS as a ranking signal

Yoast SEO Plugin

1
Exploring the Yoast SEO Dashboard

In this video, we explore the Yoast SEO Dashboard. The Yoast SEO plugin features a dashboard that informs us if it detected any serious SEO problems. It also includes a notification center with specific details on those items that need attention and in most cases, provides us with specific recommendations on how to resolve the issue.

2
Content & SEO Analysis Tool

The Yoast SEO plugin has a content and SEO analysis feature that is baked into the WordPress Page and Post Editor. This tool provides us with a detailed list of very important content-related and SEO-related factors that impact both the readability of our content and its ranking in search engines.

3
Registering the Google Search Console
4
Titles & Metas

In this video, we cover the Titles and Metas panel of the Yoast SEO plugin, which allows us to configure the title and meta description settings for our WordPress pages and posts. This is an incredibly valuable resource for creating accurate, relevant, and most importantly, effective titles and meta descriptions for search patrons to see in the search engine's results page.

5
Social Settings

In this video, we’ll configure the social settings in the Yoast SEO plugin. Setting up the social settings will inform search engines which social media profiles are associated with our WordPress website. In addition, we will also explore the Yoast SEO plugin's social tab that is featured in the WordPress Post Editor, which allows us to preview what our following will see when sharing our article on Facebook or Twitter. From this tab, we can customize our featured image, title, and description.

6
Enabling Breadcrumbs
7
RSS Feeds
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Includes

1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion