4.35 out of 5
4.35
77 reviews on Udemy

Budget Video Production

Master video production, make videos easily, learn video editing with Ken and Tosh Lubek, award-winning broadcaster.
Instructor:
Ken McGaffin
917 students enrolled
English [Auto-generated]
Video production skills on a budget of under $99.
Discover who your audience is and what they want.
The right way to video yourself with a smartphone.
How to set up a seamless interview.
The quick and easy way to plan, record and edit videos.
The correct way to publish on YouTube to get more views.
How to record great sound.
How to look like a pro on camera.
How to turn your iPad into a teleprompter.
How to edit video
Create amazing videos with the camera you already have.

Here’s what people say about this practical and enjoyable course:

“These guys definitely know what they are talking about. A lot of people think that high-end cameras will do all the work for you, and yes they can make the job easier, but if you don’t do your part nothing will work. This is very detail oriented about how to use everyday objects to get good production videos and you will definitely get something out of this course. Even for the seasoned video maker, there are some good tips and tricks. Highly recommended” 
Allan

“Excellent! These guys did a great job. They explained everything in easy terms. I recommend this course if you’re just starting out or a seasoned video producer. You’ll learn a lot within the course and even more when you apply what is in the course to your own productions.” 
Kim

Tons of useful tips in this course. I definitely recommend it!” 
Wei Li

I loved it, and I’ll be watching it again and again.” 
Naomi

Super useful info! Delivers what it promises.” 
Christina

“Great course – would highly recommend it. It does what it says on the tin “teaches you how to produce video on a budget”. Easy to watch and digest with actionable steps and examples included. Furthermore, the after support available via the Q&A section is superb… and if you are on the fence I would suggest you just go for it. Very knowledgeable guys who are more than willing to share their expertise.” 
Craig G

Very practical and useful, love it” 
Wendy

“I’m learning so much I never considered before. I’ve taken a few other courses on how to make video, but this is getting right down to details” 
Kari

“Personable, easy to grasp, enthusiastic, logical flow.” 
John

“Excellent inputs, they showed us the exact way of creating and editing videos along with references for equipments to make beautiful videos. The content delivery is crisp and full of useful info.” 
Prerna

“The course is well organized and presented. Each session is the appropriate length and allows me to absorb the material in manageable chunks. It is certainly worth the money.” 
Charles

“This is a great course – a lot of step by step instruction. The course is well explained with clear examples and powerful details. The course is also very engaging and makes me want to watch more and the instructors deliver well on their story and message making me feel confident and transforming that confidence with the available resource to competence. Thank you so much :D”
Enzo

“Great information – given in a concise, relaxed manner.” 
Keith

“Good clear explanations.” 
Tom

“Nice demeanour of both instructors and knowledge of subject. I have a degree in Radio-TV and several years experience. But it’s always good to be reminded of some of the ideas presented here.” 
Deborah

“Very enthusiastic presenter! So far no fluff and the explanations are very clear. Excited I bought this course!” 
Mark

“I like the straight talking and honesty. The fact you don’t have to invest in lots of expensive kit and you can use what you already have.” 
Jacqui

“Great step-by-step instructions and tips that are easy to follow.” 
Vanissa

“The course has been very informative, the instructors are very knowledgeable and I will take away many tips that will help in my online content.”
Claire

“Some great advice so far in the form of short and snappy videos.” 
Iain

“just watch and learn from how Ken and Tosh conduct themselves in front of the camera and you will be enthused and can learn a number of techniques from how they themselves are presenting this course. Worth every penny – the course and all the equipment and software they ask you to download. You really will achieve budget video production!” 
Brian

“A very useful course and a good overview of how to create your own video. Lots of practical and affordable tips that will be easy to apply. Supported by check lists and documents that you can download to help you on your way. Great value for money.” 
Jane

Great videos boost sales

Smart companies realize that great video boosts sales. And you can make your own professional videos for next to nothing by following our simple video production and editing techniques.

  • If you’re a business owner, a freelancer or a startup… 
  • a skilled artisan or an ambitious manager… 
  • if you work in education, a sports club or a non-profit… 

…you can reach your target audiences easily by creating videos.

By learning simple video production techniques, you’ll be able to make unlimited videos quickly and easily, you’ll attract new customers and educate them in how to use your products or services – before they even buy. And you’ll build loyalty among your existing customers, encourage repeat purchases and teach people to get even more value from what you offer.

We’re not talking about slick, expensive ‘corporate’ videos that no-one watches… nor long, dull, unsteady videos that look awful and are more than likely to drive customers away rather than win them over.

We’ll show you how to make honest, quality video that feature you, your staff or your customers at their very best – video production that shows the human side of your operation.

And we’ll show you how to use video production to educate your customers – because educated customers are everyone’s best customers. They’re frequent users, they tell their family and friends how great you are and, above all, they’re loyal. Heck, they’ll even share your videos and do your marketing for you.

This video production course shows you how to create such videos, how to edit them, how to publish them and how to promote them – without having to spend a fortune on technology.

And yes, this course will help even if you’ve never made videos before, or if you don’t own expensive video equipment. The truth is that most people already have the technology to make great videos, sitting unused on their smartphones, tablets or desktops.

But there’s one big problem!

If your videos are not engaging, entertaining and informative, your audience will quickly turn away. That means the knowledge you have will never reach them …never enrich their lives …and never give you the warm glow of satisfaction in passing your skills along to others.

And that’s where this course comes in

We’ll show video production and editing skills you can use with minimum expenditure and little need for technical knowledge or complicated equipment.

This is not a course about video production technology… or the latest video cameras …or the expensive accessories that will give you the cleverest effects.

On this course, we believe it’s not about buying more technology, but about learning what to do with the technology you already have. Yes, that’s right! You probably have all the technology you need right there in your smartphone or tablet.

You’ll find over 30 video production lessons in 4 important sections:

  1. Why you need next to nothing to start. That’s because today’s electronic devices are jam-packed with video production technology and features – most of it underused or completely ignored. We’ll show you how to get super results with equipment that you already own.
  2. How to make videos your audience wants to see. We’ll show you how to easily find the questions your audiences are already asking online – and how you can turn that into an endless source of relevant video topics so you’ll never be short of new ideas.
  3. How to edit videos for impact and enjoyment. We’ll share professional video production tricks and insider tips that will save you time and add a professional aura to your work. We’ll show you how to make videos your audience will really enjoy.
  4. How to publish on YouTube (and elsewhere). We’ll take you step-by-step through the YouTube publishing process and show you the free, underused tools they already provide to make your videos the very best they can be!

You’ll also find worksheets and resources – and recommendations on the best and cheapest equipment. 

So start learning to harness the benefits of inexpensive video production and promote yourself, your business or your organization.

Hit the green button above to get instant access!

Why you don't need much to start video production!

1
Introduction to video production

In this lecture we explain how the course concentrates on practical advice and getting your started making great video as quickly and easily as possible.

2
Seven Types of Video to Produce

So what sort of videos should you create? In this video we'll gives you 7 types of video everyone should consider.

3
Spend Only $99 (or Nothing) on Video Production Equipment

Our approach to making videos is not to spend money on video technology, but to learn how to get the best out of the equipment you already have - your smartphone, your camcorder or even the webcam on your laptop. However spent a few dollars here and there and you can really improve your work. We explain how in this video.

4
Is 'Winging It' Ever a Good Idea?

'Winging it' means just standing in front of the video camera and just going for it. Does this approach really work? In this video we'll review the work of a master of 'winging it' at work and explain what's going on behind the scenes. we'll also give you the one ingredient that's essential to make this approach work for you.

5
How To Be a Memorable Presenter

One of the secrets to being memorable is to understand your audience and what they're looking for. Respect their time and get right to the point - offering them value from the very start. In this short video Ken gives you 7 quick tips to be memorable.

6
Why The 'Best Camera' Is The One You've Got

You probably already have great video technology - be it a webcam, smartphone, family camcorder or tablet. Any of those will do to get started. In this video, we'll give you some simple tips to using each of these cameras. And we'll also suggest a few accessories that cost just a few dollars and will make all the difference.

How to produce videos your audience wants to see

1
Who Exactly Is Your Audience?
2
What's Your Audience Looking For?

Answering people's questions is a great approach to planning your videos. But if you rely solely on brainstorming you'll soon run out of ideas. In this video, we show you the secret of 'Google operators' - a really easy, but little known way to force Google to reveal many thousands of questions people have in your industry. If you want endless ideas for videos to make, don't miss this lesson!

3
How To Look The Part On Screen

Many people decide to stop watch a video within a few seconds! So you need to look the part and engage your audience from the start - so they can see that your video is going to be useful and worth watching. In this video we'll give you a quick, practical checklist of 7 tips that will make your audience stick around to listen to your message.

4
How to Video Yourself With A Smartphone

Smartphones can really produce top-notch video. But there's one big problem - you can't be in front of the camera presenting AND behind the camera directing the action at the same time. Many people solve this by using the front facing camera on their phones - but the quality of this camera is much less that the back camera. But we'll show you how to overcome this problem and record at the highest quality.

5
When To Use A Script (And When Not To)

A script can be very useful to keep your video on track - but you don't always need one. In this video, we'll show you 4 ways to prepare for video - even if you're strapped for time or if you're asked to give an interview with next to no warning.

6
How To Set Up A Seamless Interview

Interviews can be among the most popular videos you'll create. But how to you make them look professional when you've only got one camera and feel you're constrained by having to show two people on camera all the time. We'll show you how to overcome this problem and create engaging, powerful interviews every time.

7
Create Your Perfect Background

An untidy or poorly thought out background can seriously undermine your message.  Yet getting it right is easy - no matter how cluttered your office or home might be - and in this video we'll how to create a background that will enhance what you have to say.

8
Professional Lighting On A Budget

In this video we'll look at how to get professional quality lighting for next to nothing. We'll show you how you can use natural light to great effect - and if that's not possible in your setup, we'll show you how to get maximum benefit from artificial light, using nothing more than an ordinary desk lamp.

9
Professional Sound On A Budget

Considering it's a visual medium, you might think it's odd that the sound is even more important than the picture. Your audience may tolerate poor video, but not poor sound, and they'll click away. Yet sound is the one element you can easily and cheaply improve. We'll show you how in this video.

10
How To Add Interest With Light And Shadow

Light, shadows and color can make plain backgrounds more interesting and can elevate your videos a couple of notches above the average. In this video, we'll show you visual effects created with everyday props that can easily be found around the home.

How to edit your videos for impact and enjoyment

1
How Editing Helps Your Viewers Get The Message

You could of course just upload your video to YouTube without editing - but you'd better be a genius to get away with that! There are very few videos that can't be improved with some judicious editing. In this video, we'll explain how editing helps you keep your audience, how it makes you look like a real genius - and how it can persuade people to do exactly what you want them to do! 

2
Video Editing - Which video editing app to use *NEW October 2017*

With the rise of mobile devices with excellent cameras, lots of storage and beefy processors we have seen plenty of new video editing apps appear. We discuss our favorite options for both desktop and mobile apps, all of which are free but still deliver plenty of editing punch.

3
Editing in HitFilm Express

In this video, we'll show you exactly how to edit two clips into a single, meaningful video. It's a simple step-by-step walkthrough that you can use on your own videos.

4
Have Fun With Voice-overs Video and Music part 1 *NEW November 2017*

Moving on from the introduction to editing in HitFilm Express, we'll show you how to add together a voice-over and video clips (your b-roll footage).

5
Have Fun With Voice-overs Video and Music part 2 *NEW November 2017*

In this lecture we add music to the short video project created in part 1 of this two part lecture on having fun with voice-overs, video clips and music. 

6
How To Influence How Your Audience Feels

How can you control the emotions your audience feels? Using real world examples, we'll show you how the pace of edits impacts the audience. We'll show how different music transforms the mood of the same video clip, how to produce great results for even 'boring' clients. And how to use color correction to instil a sense of foreboding into a scenic mountain clip.  

Publishing on YouTube (and elsewhere)

1
Publishing Part 1

It's ironic that the first step once you've uploaded your video is to make sure no-one can see it! That's because you want to enhance your video with a good title, description and tags so that it has a chance of appearing in search results. You'll want to use a custom thumbnail so that when you do come up in search results, people will want to click through and have a look. In this video we explain and take you through a 7-step publishing process for every video you make.

2
Publishing Part 2

How to move viewers from from watching your videos on YouTube across to your website where you can sell them stuff - that's the whole purpose after all! We'll also explore other platforms such as Vimeo - where, unlike YouTube, you can actually sell your videos.

3
How To Associate A Website With Your YouTube Channel

To be able to link out to your own website from Youtube, you need to formally 'associate' your website with your YouTube Channel. It can be a bit tricky but we'll take you through the process step-by-step.

4
How To Add YouTube's Free Marketing Tools

More on how to drive viewers across to your own website through annotations. We'll take you step-by-step through the process.

5
How To Embed Your Video In An Email

So you want to embed a video in an email or email newsletter you're sending out. You've probably been told it can't be done - but in this video we show you how it's done!

6
Close The Deal With YouTube End Screens
7
Grab more viewers with eye-catching thumbnails!

A step-by-step guide on enabling Custom Thumbnails on your YouTube channel. By default YouTube restricts you to a choice of three thumbnails from your video and usually none of them is going to make your video shine. But if you enable Custom Thumbnails and upload a well designed thumbnail your video stand out from the crowd and attract more viewers.

8
Make your own Custom Thumbnail - Step-by-Step

In this lesson we show how to easily make a YouTube custom thumbnail using two online tools, Clipping Magic and Canva.

A great custom thumbnail can make youtube videos out-perform the competition, yet most people forget or ignore this easy step. A striking custom thumbnail can grab the viewers attention and make them click.

Video Snapshots: Great Videos from Ordinary Businesses

1
Snapshots #1 and #2 : ModCloth & Seriously Strong Cheddar

This lesson is part of  a monthly series, Great Videos from Ordinary Businesses that we'll be publishing as PDFs with live links to the videos and the companies behind them.

In the series we’re going to share the best of videos that we’ve found on YouTube and beyond. Videos that have attracted a lot of attention and followers. We’ll include a range of videos - interview videos, sales videos, how-to videos and much more.

The first two featured videos are:

ModCloth, a clothes retailer based in New York City takes to the street to interview potential customers - the results are fresh and fun - and it shows techniques anyone can learn.

Seriously Strong Cheddar, a family cheesemaker in the west of Scotland. The video features Rory Christie talking to camera and uses lots of B-roll very well.

We’ve chosen these videos because they each have specific ideas and lessons that you can apply to your own business or situation. Understand how these videos became popular, how they were made and then see what you can create following the same pattern.

In our professional lives, we’ve both learned the value of watching what other people do - of finding great examples and learning from them.

We urge you to do the same in your industry. Have fun!

Just download the PDFs, follow our notes and click the links to see the original videos!

2
Snapshots #3 & #4: BrewDog + ChrisFix Channel

Continuing our series, Great Videos from Ordinary Businesses, we add another two videos as PDFs with live links to the videos and the companies behind them.

The two featured videos are:

BrewDog, a craft brewer from Scotland whose marketing and company ethos is as refreshing as their beer. This is a great 'direct to camera' piece that's wonderfully effective - and is something you could emulate with a little bit of effort!

The ChrisFix Channel publishes this video, How to Inspect a Used Car for Purchase that is shot at the side of the road - literally! Chris demonstrates his tremendous knowledge in this 10 minute video - without worrying too much about getting all the video techniques exactly right. This is a superb piece of work - 1.7 million subscribers seem to agree! 

We’ve chosen these videos because they each have specific ideas and lessons that you can apply to your own business or situation. Understand how these videos became popular, how they were made and then see what you can create following the same pattern.

In our professional lives, we’ve both learned the value of watching what other people do - of finding great examples and learning from them.

We urge you to do the same in your industry. Have fun!

Just download the PDFs, follow our notes and click the links to see the original videos!

And of course, if you have any questions - or suggestions for great videos you've found that we could include in the series, please let us know.

3
Video Snapshots #5 & #6: Dollar Shave Club + Purple Feather

Continuing our series on YouTube videos that are simple, inspiring and successful, we've added two more - each of them has attracted over 25 million views on YouTube. They're an inspiration to us all:

Dollar Shave Club whose promotional video, featuring their own CEO went viral, and played a huge part in their success. A success that led to the start-up being bought by Unilever for $1 billion. I first came across this in an article on Mashable, 'Is this the best startup video ever?'. In our opinion, it is!

Purple Feather were inspired to develop an idea based on a Spanish video they came across nearly 10 years ago (Yes, old videos can be a great source of inspiration!) Purple Feather brought the idea to the streets of their native Glasgow, and created a wonderful video with a great message, The Power of Words.  

Enjoy!

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