Build a Course & Event Bookings Website with WordPress
Learn how to build a fully functional WordPress events website, powered by the world leading WooCommerce and Events Calendar plugins. This course will give you the skills to sell your courses or events online without writing a single line of code.
Create your own course or event booking website with this tried & tested formula from a top UK WordPress agency
Discover the different types of events website
Explore The Events Calendar WordPress events plugins and WooCommerce for your event bookings
Choose the right combination of plugins to meet your needs
Build a fully functional events website without writing any code
Promote free events or take bookings & payment online
Increase revenue by selling events alongside other types of product
Learn how to test, troubleshoot & launch your finished events website
Do you want to build a website to sell your courses or events, without having to pay a web developer?
Learning how to build your own WordPress events website can save you thousands of dollars. In this online course from top UK WordPress agency Barn2 Media, I’m going to share the secrets of the events sites we design for our clients so that you can do it too.
You can sell many types of events from a WordPress website – training courses, information sessions, conferences, workshops… Whatever type of event you want to promote, this course will teach you how to do it.
With step-by-step tutorials and expert business advice on how to maximise revenue from your events, you’ll watch me create a complete events site from start to finish. You’ll put your learning into practice and build your own site through a series of easy-to-follow practical activities.
Content & overview
Suitable for WordPress users of all levels, this course will teach you how to design a complete events website by combining the The Events Calendar plugin and some of its add-ons. Through a series of lectures and screencasts with handouts and extra resources, I’ll take you on the journey from start to finish as we set up an events site together.
We’ll start by looking at the different types of events website and thinking about which combination of plugins will best meet your own needs. We’ll then get into the practical part of the course as you watch me create an events site. Each section of the course ends with a practical exercise where you will follow my step-by-step instructions to create your own unique website.
At the end of this online course, you’ll receive a certificate of completion – and most importantly, you’ll have gained the skills to save thousands of dollars by building your own events website.
Introduction & Preparation for the Course
In this lecture, I welcome you to the course and tell you what to expect. We cover the goals of the course, what you will learn and an overview of the topics we will cover.
In this lecture, I introduce myself and tell you about my background and experience of running a WordPress agency.
In this lecture, we look at the different types of events website and start thinking about which type is best for you.
In this lecture, you will learn about the WordPress events plugins that we will cover in this course. We will use this information to decide which plugins you will use for your events site.
This quiz will test what you have learned about the plugins we’ll be covering in this course.
In this lecture, I talk you through setting up a WordPress test site which you will use as the basis for your events website.
In this practice activity, you will set up your test site ready for the course.
Setting Up The Events Calendar
In this lecture, you will learn how to install The Events Calendar WordPress plugin which will be the foundation for the events features on your website.
In this lecture, you’ll learn how to configure the settings in The Events Calendar plugin to adapt it to your needs.
In this practice activity, you will install The Events Calendar plugin and configure the settings to meet your needs.
Creating & Displaying Events
In this lecture, you will learn how to add a course or event to your WordPress website and set it up correctly.
In this practice activity, you will add a new event to your test site.
In this lecture, I’ll share some tips on how to copy and import events, which will help you add courses and events to your site more quickly.
In this lecture, you will learn about the main events page which automatically lists your events. You'll also learn how to help your customers find it easily.
In this practice activity, you will add your main events listing page to the navigation menu for your test site
In this lecture, you will learn how to structure your events website more effectively by organizing your courses or events into categories.
In this lecture, I will teach you how to display upcoming courses or events in the sidebar or footer throughout your website. This will drive more customers to your events pages.
In this practice activity, you will use the Events List widget to display events in the sidebar or footer of your test site.
Taking Bookings for Free Events
In this lecture, you will learn how to install the free Event Tickets add-on which lets people book a free event.
In this lecture, we’ll discover how to create tickets for free events so that people can RSVP and let you know they will be attending.
In this practice activity, you will install the Event Tickets plugin and create a ticket so that people can book a free event.
Selling Tickets for Paid Events
In this lecture, you will learn how to install the free WooCommerce plugin and the premium Event Tickets Plus plugin. Together, these plugins will let customers book your events and pay online.
In this practice activity, you will install the WooCommerce and Event Tickets Plus plugins on your test site.
In this lecture, we’ll learn how to create tickets for your paid events and take payment online. We’ll look at the entire process and create a test booking for an event.
In this practice activity, you will add a ticket for an event and set it up so that people can book and pay online.
Managing Your Bookings
In this lecture, we will configure the confirmation emails that will be sent to you and your customers whenever someone books an event.
In this lecture, I’ll teach you how to find out who has booked your events.
Increasing Revenue by Upselling Other Types of Product
In this lecture, I’ll talk you through the various options for upselling your events and other products, and how to increase the revenue from your events site.
In this lecture, you will learn how to use your website to sell other types of product - for example physical, downloadable and virtual products.
In this practice activity, you will create a standard product using the WooCommerce plugin.
In this lecture, you will learn how to cross-promote your events alongside other types of product, encouraging customers to buy as much from you as possible.
In this practice activity, you will use WooCommerce Related Products to promote a particular event on the page for another product.
Testing & Launching Your Events Website
In this lecture, I’ll give you some tips on how to test your website and how to fix any problems you discover.
In this lecture, I’ll share Barn2’s tried and tested go-live checklist. This will make sure you don’t forget anything important before the website is launched.
In this lecture, we will reflect on everything we’ve learned in the course and discuss how to make your events site a big success into the future.
This quiz will test your knowledge from the whole course. Good luck!
In this bonus lecture, I tell you how you can get hold of the Kindle E-Book which accompanies this course. The E-Book contains full step-by-step written instructions for everything covered in the lectures and presentations in the course and acts as your written course handbook to refer to in future.
In this bonus lecture, I provide more information about the Avada WordPress theme which is used for all the screenshots and videos of my test site for the course. It's a very popular theme and designed to work with all the plugins featured in this course, so it might be a good fit for your site too.
This bonus lecture provides advice on how to list your upcoming events in a table layout, as an alternative to the layouts that come with the Events Calendar plugin.