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Build A Shopify Store | Shopify for Private Label Products

Build A Shopify Store From Scratch & Market Your Private Label Products | Sell Your Products on Shopify Using Amazon FBA
Jason Gandy
772 students enrolled
English [Auto-generated]
Diversify your income by building your own e-commerce store with Shopify
Create targeted paid ad campaigns and promotions to market your Shopify store & products
How to setup a Shopify store and add your private label products
Build a Shopify store from scratch and launch an e-commerce business

Do you want to learn how to build a Shopify store from scratch, and open another sales channel for your private label products? 

Welcome to the ‘Build A Shopify Store for Private Label Products | Amazon FBA’ course!

What Will You Learn?

Learn how to easily setup and build your Shopify store in order to sell private label products using Amazon FBA. As every online seller knows, it’s very important to diversify your income. The course will provide you with a step by step process to open up a new sales channel for your private label products using Shopify.

Once you enroll in the course, we are going to start with a brief overview of the Shopify platform and how it works. Next, we will go over the various account plans you can select to create your Shopify account. Once your account is setup, we can then start building your store by selecting a theme, and adding branding and customization. We will then go over the steps to add your private label products to Shopify, how to fulfill customer orders, and how to market your products using paid ads and content marketing! 

How is This Course Different?

You will follow me as I go through EACH step to create a Shopify store to sell my Private Label Product. I show you how to use Amazon FBA to store your inventory, fulfill customer orders and how to market your store & products using paid ads and content marketing. You get all the advantages of the Amazon FBA shipping and storage services, plus all of the advantages of having a Shopify store!

Shopify provides you with many advantages, including being able to collect customer email addresses for marketing campaigns, track your visitors with tools such as Google Analytics and Facebook Pixel,  and the ability to diversify your income by opening another sales channel for your product.

Time to Take Action!

E-commerce is rapidly growing worldwide, and will soon account for over 60% of retail sales. Learning how to build your online store can give you invaluable knowledge that can help you generate income for years to come!

There are various e-commerce business models you can run with Shopify, such as private label or dropshipping. If you already sell Private Label products on Amazon, you can also build a Shopify store to open up another sales channel and have less dependence on Amazon.


What We Will Cover:

  • Select & Setup Your Shopify Account
  • Navigating the Shopify Dashboard
  • Select & Install Your Shopify Theme
  • Design Your Shopify Store
  • How to Get Inventory For Your Store 
  • Send Your Product Inventory to Amazon FBA
  • Add Your Private Label Products to Shopify
  • Create Product Collections
  • Install Google Analytics & the Facebook Pixel to Your Store
  • Starting Your Blog & Creating Custom Pages
  • Navigating the Shopify App Store
  • Download & Navigate the Shopify Mobile App
  • Manually Fulfill Customer Orders with Amazon FBA
  • Market Your Store & Products with Paid Ads & Content Marketing
  • Add A Call-To-Action Button to Your Facebook Page
  • Create A Facebook Custom Audience
  • Create A Facebook Ad
  • How to Create Ads with Google Adwords
  • and Much More! (Check Out the Curriculum)

Enroll Today!

Shopify is one of the most popular and fastest growing online e-commerce platforms on the market. The platform solves the problem of having an online store, and handling the transaction process between you and your customers!

We offer a 30-day money back guarantee because we are confident in the information and value provided in this course. This option is available if you have any issues or concerns, so there is very little risk to start learning today.

Enroll now and start learning with me today… 

See you in the course!

Jason G

Introduction to Shopify

Shopify for Private Label | Course Agenda Overview
  • As every online seller knows, it’s very important to diversify your income
  • You will learn how to open up a new sales channel for your private label product using Shopify
  • Learning how to build your online store can give you invaluable knowledge that can help you generate income for years to come

Course Introduction | Shopify
  • Shopify is one of the fastest growing e-commerce platforms, with over 375,000 users that have sold almost $30 billion using shopify
  • The shopify platform is a very powerful tool that can handle many aspects of your business, such as marketing and the payment & checkout process

  • The platform allows you to fully customize & brand your store, add unlimited products & inventory, easily fulfill customer orders, and track your sales & analytics

  • And with an array of different themes and customization options, you can fully brand your online store any way you please

  • Shopify offers various monthly pricing plans for you to choose from

  • Each level offers even more features and tools to help you run your online business

Create Your Shopify Account

Shopify Account | Section Overview
  • In this section, we will go over the steps to create your Shopify account
  • You will need to enter information about both you and your business to setup your account

  • We will go over the available shopify plans, which are billed every 30 days

  • Shopify not only allows you to sell your products from the Shopify platform, but you can also integrate your products with other platforms such as your facebook store.

  • You can even create Buy Buttons to enable customer purchases from your personal website

  • If you follow me through all the steps in this course, you will have a functional online business platform where you can present and sell your products to customers
Selecting Your Shopify Plan
  • There are 3 plans to choose from, which includes the Basic Shopify plan, Regular plan, and the Advanced shopify plan
  • We will go over the features of each plan so you can decide which plan is best for your needs

  • Each plan offers different pricing, fees and features

  • Shopify offers a 14 day free trial, so you can review the plan and upgrade or downgrade if needed

  • After the trial period is over, you will then be charged the monthly fee associated with the plan you choose

  • You can start with low price plan, and upgrade once you start getting more customers and sales
Navigating the Shopify Dashboard
  • Now that you have signed up for your shopify account, you can now begin to setup your store by configuring your settings, adding content, graphics and products
  • You can access your account using your browser, or the Shopify app.
  • Managing your account in your browser will give you more functionality to edit your store
Create Your Shopify Account Section [Quiz]

Create Your Shopify Account Section [Quiz]

Build Your Shopify Store | Select A Theme

Shopify Theme Setup | Section Overview
  • In this section, we will be selecting and setting up your shopify store theme
  • With the ever increasing competition, it is highly important to have a well designed storefront

  • You want your store to be visually appealing, easy to navigate, and branded with your logos, colors and descriptions

  • You want to select a theme with a style that represents you, your brand and the products you sell
Browse & Select Your Theme | Shopify Theme Store
  • In this lecture, we will be browsing the themes that are available in the Shopify Theme Store
  • They have dozens of themes available for you to use, both free and paid

  • Once we look at some of the available themes, you will then select a theme and install it to your Shopify store

  • You can access the Shopify theme store by heading over to the Shopify dashboard

Design Your Shopify Store | Setup Your Theme
  • Ok, by now you should have already browsed the shopify theme store, and selected a theme for your store
  • Now we will setup your store theme with your branding

  • To setup your theme, you will need your brand logo & product images, and Titles & descriptions for your business & products

  • Make sure you have these handy, and lets head over to the shopify Theme manager to setup your store
Domain Name for Your Shopfiy Store | Custom Site URL
  • How to create a custom domain name for your Shopify store
Customize Your Shopify Theme [Quiz]

Customize Your Shopify Theme [Quiz]

Inventory for Your Shopify Store | Private Label with Amazon FBA

Getting Inventory for Your Shopify Shore | Section Overview
  • In this section, we will discuss how to get inventory for your shopify store 
  • There are many different ways to sell products using shopify, but we will be focusing on selling private label products with Amazon FBA to fulfill customer orders

  • This section will be a brief overview of how to launch a private label product to sell using Amazon FBA

  • If you would like full training and more detail on this topic, you can find a link to my Private Label with Amazon FBA masterclass in the bonus lecture of this course

  • If you already have a private label product on Amazon, you can skip this section and move on to the next module, where we add the product to your shopify store
Amazon Seller Account | Individual or Professional
  • Review the Amazon Individual and Professional Seller Accounts
  • Sign up for you Amazon Seller Account
Get Your Inventory | Manufacturers on Alibaba
  • Review Alibaba Product Manufactures
  • How to Get Inventory from Alibaba
Get Your Inventory | Suppliers on AliExpress
  • Review the AliExpress website
  • How to get product inventory from Aliexpress
Add Your Product to the Amazon Catalog
  • How to add you products to the Amazon Catalog
Prepare & Send Inventory to Amazon FBA Warehouse
  • Prepare and ship your product inventory to the Amazon FBA warehouse
Inventory for Your Shopify Store Section [Quiz]

Inventory for Your Shopify Store Section [Quiz]

Add Products to Your Shopify Store

Add Products to Shopify | Section Overview
  • By now, you should have already selected, installed, and setup the shopify theme for your store
  • In this section, we will look at how to add Amazon FBA private label products to a shopify store

  • Shopify allows you to sell products in many different ways, and can integrate with many different sales channels

  • But we will be focusing on using Shopify to open up another sales channel for your private label products already selling on Amazon

  • When a customer checks out at your shopify store, a fulfillment order is created at Amazon and the item is shipped to the customer using the Amazon FBA fulfillment service

  • You get all the advantages of the Amazon FBA shipping and storage, plus the ability to diversify your traffic and income using Shopify

Add Products to Your Shopify Store
  • So now let’s add an example private label product to my new Shopify store
  • If you’re following along, make sure you save your work as you go to prevent losing any progress

  • You also want to have keyword rich titles and descriptions ready for good search engine optimization for the products in your Shopify store

  • You can either research keywords to create your titles and descriptions, or simply copy the product details from your private label product listing on Amazon

  • Also make sure you have high quality, eye catching product images to use for your store

  • You will also need to know your product’s price, the SKU and Barcode, the weight of your product, and product tags (also known as keywords) for better SEO when customers search online

Create Product Collection & Add to Your Store Theme
  • In this lecture, we will create a product collection for your shopify store
  • These are typically used if you have multiple products or product variations

  • A product collection is a group of products that you select to group together based on one or more similar characteristics

  • You can think of them as different product categories for your store

  • This also helps organize your products to improve customer experience

  • You can create a new collection or add products to a collection anytime from the Shopify dashboard

  • You can organize your products into collections in anyway you wish

  • You can make collections based on product characteristics, the price of your products, or even the seasonality of the products
Additional Store General Settings | Shopify
  • There are a few additional settings you should make sure to have setup on your shopify store
  • It’s important to select the best options for your store to make sure everything runs smoothly and is formatted correctly

  • These settings include basic information such as your business address and legal name, and the formats for your Order IDs, Timezone and Currency
Add Products to Your Shopify Store Section [Quiz]

Add Products to Your Shopify Store Section [Quiz]

Tracking Analytics & Traffic on Your Shopify Store

Analytics & Traffic Section Overview
  • Keeping track of the traffic that comes to your store is highly important for long term success
  • You want a dependable and automated way to track and analyze your traffic volume, sources, demographics and tons of other data for your shopify store

  • You can use this data to optimize and improve your products, storefront, marketing and advertising campaigns

  • Shopify allows you to easily integrate third party tools such as Google Analytics and a Facebook Pixel to track and analyze customer visits to your store

How to Create A Google Analytics Code & Add It to Your Shopify Store
  • In this lecture, we will go over the steps to add the Google Analytics code to your shopify store
  • Installing google analytics to your shopify store will help you track and analyze your visitors and traffic

  • To enable google analytics, you will need to add your Google Analytics code to your shopify settings

  • You will be able to get a better view of how customers are finding your page, which page on your store customers visit most, and tons of other in depth analytics to help you find opportunities and trends in your business

  • Before you can enable Google Analytics, you’ll need a Google account.

  • If you already have a Gmail account, you'll be able to use that.

  • If not, go create your google account before continuing
Install the Facebook Pixel to Your Shopify Store
  • In this lecture, we will add the Facebook Pixel to your shopify store
  • The Facebook pixel is a tracking code you can add to your store to retarget, optimize, and track the effectiveness of your advertising campaigns.

  • Information about your site visits and activity are sent to Facebook by the Javascript pixel code, and the data is recorded to your Facebook business account

  • The information received by the pixel can be used to run highly targeted ads to custom audiences on facebook, and to gain better insight into your audience

  • You can even use the pixel to create lookalike audiences that have the same characteristics as the visitors to your store
Data & Analytics Section [Quiz]

Data & Analytics Section [Quiz]

Additional Settings & Features for Your Shopify Store

Additional Settings & Features | Section Overview
  • In this section, we will look at some additional features and setting you can add to your shopify store
  • Shopify is a powerful platform that can be used as your own personal website

  • You have the ability to create custom pages, install a wide variety of apps to enhance your store, and even start your own blog

  • We will even download the Shopify mobile app so you can run your store on the go
Start Your Shopify Blog | Increase SEO & Search Engine Rankings
  • In this lecture, we will look at how to write your first blog post for your Shopify store
  • Starting a blog around your brand, product or industry is a great way to add value and content to your site

  • Consistently writing content for your site will overtime boost your search engine rankings and improve the SEO for your shopify store

  • Using relevant keywords in your blog posts will increase the likelihood that visitors will find your store while searching online
How to Create Custom Pages | Shopify
  • In this lecture, we will look at adding custom pages to your shopify store
  • The ability to add custom pages provides your store with many advantages and opportunities

  • It can give your site a more professional look and provide a more immersive experience for your visitors

  • You could add more pages about your brand or product, testimonial pages, and many other options depending on your business
Shopify App Store | Upgrade Your Business
  • In this lecture, we will browse and review the Shopify App Store
  • The Shopify app store provides you with a wide variety of store enhancing apps created by developers in the open source marketplace

  • Tons of apps are available for you to browse, and new apps are constantly being added

  • There are many free apps in the app store, but many paid apps as well

  • Paid apps can be one time payments, or a monthly recurring charge depending on the particular app you purchase

  • With so many apps in the app store, it’s better to simply search for exactly what you are looking for

  • You can search by browsing specific categories, or type a keyword into the search bar
Download & Review the Shopify Mobile App
  • In this lecture, we will review and download the Shopify mobile app
  • The Shopify App is a great little tool that allows you to analyze, update and manage your shopify account from anywhere

  • You could even attach a credit card reader to your phone to scan customer credit cards for selling directly to customers in person

  • The mobile app is free to use with your shopify subscription

  • You can get the Shopify mobile app from the app store on your smartphone, or by going to shopify.com/mobile
Manage Your Product Inventory | Amazon Seller App
  • Since we are using Private Label Products as our inventory for our Shopify store, and using Amazon FBA fulfillment to fulfill customer orders, it would be extremely helpful to have an app available on your smartphone to manage your products and inventory at Amazon
  • In this lecture, we will download and review the Amazon Seller app

  • This app is a great tool to manage and keep track of your products and remaining inventory that is available to be sold on your Shopify store
Additional Settings & Features Section [Quiz]

Additional Settings & Features Section [Quiz]

Fulfilling Your Orders | Customer Experience

Fulfilling Customer Orders | Section Overview
  • In this section, we will look at the process of purchasing from your store, from when a customer places an order, to how you fulfill that order, and get your private label product to the customer
  • Using Amazon FBA to fulfill your customer orders greatly simplifies the process, by allowing Amazon to store your product at their warehouse, and ship all of your orders directly to customers from an Amazon Fulfillment Center

  • Amazon will store your inventory, and ship your items directly to the customer once an order is placed at your shopify store, and a fulfillment order is generated

  • Until you start getting massive amounts of orders, you can simply create a manual fulfillment orders on Amazon to ship the product to your customer

  • Later you can upgrade with a paid Shopify app to automate this process, or hire a personal assistant to fulfill orders
Activate Amazon FBA on Your Shopify Store
  • In this lecture, we will connect your Shopify account with the Amazon Fulfillment service, also known as Fulfillment by Amazon
  • Fulfillment by Amazon allows you to store your inventory and fulfill your orders from an Amazon fulfillment center.
Payment Processing | Shopify Store
  • In this lecture, we will discuss the various payment processing options you have for your shopify store
  • The payment processing service you enable on your store will handle all of the customer credit card transactions during checkout

  • There are a many different payment processing services you can choose from, such as paypal or stripe

  • Shopify even has it’s own payment processing service now called Shopify Payments

  • This would be the best option for most stores since it integrates seamlessly with Shopify

  • When selecting which service to use, be aware of the transaction costs and fees associated with that particular payment processor
Purchasing From Your Shopify Store | Checkout Process
  • So now that we’ve enabled the payment processors on our Shopify account, let’s purchase a product, and checkout from the store, so we can get the full customer experience and see the logistics of the payment & fulfillment process
  • It’s always a good idea to test the entire checkout process in your store before sending traffic & customers, in order to fix errors or make changes if needed

  • You also want to make sure nothing is confusing, and you provide the best customer experience possible
Manually Fulfilling Customer Orders with Amazon FBA
  • In this lecture, we will go over how to fulfill customer orders after a shopper purchases a private label product from your shopify store
  • When starting out, you can simply create a manual fulfillment order on Amazon to ship the product to directly to the customer from the fulfilment center

  • Later, if you start getting too many orders to handle, you can install an app that helps automate the process, or hire a personal assistant
Add Tracking to Customer Orders | Order Fulfillment
  • After a day or two, you should receive an email from Amazon saying that your order has shipped
  • This email will contain the product details, and also the tracking number for the package
  • In this lecture, we will go over how to add a tracking number to your customers Shopify order to update your customer on the shipment status
Product Arrival | Unboxing Video
  • In this lecture, we will look at how your product will arrive to your customers, and what all is included
  • I just recieved the example order that I placed from my shopify store

  • We will do a product unboxing, so to speak, to see what’s inside the order package
Shopify Reports | Analyze your Traffic & Sales
  • In this lecture, we will look at your Shopfiy reports
  • Reports are a great way to keep track of the activity in your store, such as your sales and payments

  • There are four categories of reports, which include products, orders, payments and taxes

  • For record keeping, you also have the ability to download a CSV file of your reports to better sort and view the information

  • Access to some reports are only available with an upgraded Shopify plan
Fulfilling Customer Orders Section [Quiz]

Fulfilling Customer Orders Section [Quiz]

Marketing, Promoting & Advertising Your Products | Shopify Store

Marketing & Promoting | Section Overview
  • In this section, we will look at some methods to market your products and get customers to your Shopify store
  • We have already installed helpful tools, such as Google Analytics and the Facebook Pixel which will help us with our marketing campaigns

  • By using the data we gather from these tools, we can set up highly targeted ads to market to people interested in your product
Facebook Shop Setup | Sync Your Products
  • In this lecture, we will go over the steps to sync your shopify products with your facebook business or fan page
  • If you don’t have a facebook page for your business or brand, you can create a page a business.facebook.com before continuing

  • I will be linking my product to my martial arts facebook fan page
Activate Your Facebook Button | Call-to-Action
  • Now let’s go over how to add your Facebook shop to your facebook call to action button
  • This is a great marketing strategy that gives your products more visibility to your fans and the visitors to your page

  • You can even set up a facebook promotion to promote you call to action button to targeted facebook users
Promote Your Facebook Call-to-Action Button
  • In this lecture, we will go over how to setup a facebook promotion for your call to action button
  • By promoting your call to action button, you select and send target traffic directly to your facebook shop

  • You can promote the products in your shop to the people that like your page, their friends, or create a custom audience where you select the gender, age and interests
Facebook Ads & Promotions | Facebook Pixel
  • In this lecture, we will walkthrough how to add your Facebook shop to the Facebook Page call to action button, and how to use your Facebook Pixel data to create targeted product ads
  • For best results, you should let the pixel gather a few weeks of data on the traffic going to your store to give you the most optimized ads

  • But if you only have a small amount of data, you can still create a look-a-like audience that have the same characteristics as the traffic that visited your store

  • You can send laser targeted traffic to your site using Facebook ads, and gather the data on the people that actually click the link, browse your site or purchase a product
Create Google Ad Campaigns for Your Products | Google Analytics
  • Another very powerful platform to create ads for your products and Shopify store is Google Adwords
  • Here you can leverage the power of google to create keyword targeted ad campaigns to get more clicks and traffic to your shopify store

  • In this lecture, we will go over the steps to create and properly setup your first ad in Google Adwords

  • To create the most optimized ad campaign, you want to make sure you have the best keywords to use for your ad to generate the most targeted traffic

  • We will go over how to use Google Adwords to find the best performing keywords to use for your ad
Add Buy Buttons to Your Shopify Blog or Page
  • How to add a Buy Button to your Shopify blog posts or pages
Content Marketing Strategies | Evergreen Traffic to Your Shopify Store
  • Content Marketing - Posting evergreen content online that leads visitors to your store or products
  • This is a great long term strategy that you can you to send traffic to your store

  • Content marketing is typically done at no cost to you, but you will pay with your time

  • This also provides higher quality traffic than paid ads

  • If you don’t have time to create and put out content, you can always outsource the work

  • So in this lecture, I want to just go over some quick examples of ways to market your content

  • A single piece of content you create can be repurposed onto multiple platforms
Email Marketing | How to Create An Email List With MailChimp
  • Start building customer list for email marketing
  • Get customer emails from shopify dashboard

  • Create automated email campaign with mailchimp

  • Notify about product sales & discounts, new product launches,

  • Also send educational and entertaining content to connect with your audience
Marketing & Promotions Section [Quiz]

Marketing & Promotions Section [Quiz]

Bonus Section: Thanks for Joining! [Special Deal Inside - Check Out The Video]

Thanks for Joining! [Special Deal Inside]
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