Build An eCommerce Website With WordPress
Creating an online store used to be torturous: you had to code it from scratch, splurge on consultants, or both. Today, it’s a breeze with the WordPress CMS and WooCommerce plugin, which allow users to quickly set up e-commerce sites with features like shopping carts and shipping options. Learn how to use these tools, as well as the Printful drop shipping service, and in no time you’ll have a fully functional shop running and ready to go.
- Create an e-commerce WordPress site w/ over 25 lectures & 3 hours of content
- Use the WooCommerce plug-in to set up & customize your site
- Set up a domain name & web hosting w/ Bluehost
- Reach your audience using online marketing techniques: SEO, blogging, etc.
- Drop ship products to customers w/ Printful
- Find & pursue a profitable niche
- Minimize the cost of starting a business
This lecture will give you an overview of what we'll be learning in this course.
Fundamentals of eCommerce
You may be wondering, "What is eCommerce?". This video will explain the key concepts behind eCommerce and online business.
This lecture will cover some of the different types of methods that you can use to make money online.
In this video we'll discuss niche marketing and learn different strategies to find a profitable niche.
Making money online is hard work! This video will talk about why you might need to re-evaluate your online business expectations.
An overview of the WordPress content-management-system (CMS) that we will be using to manage our online store.
Printful is a print-on-demand and fulfilment company that allows you to create your own custom products in a variety of categories and ship them directly to your customer without any need to pay for upfront merchandise.
Learn how to set up your domain name and web hosting with Bluehost. A reliable and affordable web hosting service.
Web Design Foundations
This video will take you through how to install the WordPress content management system on you web server.
Now that WordPress is installed on our server, we'll get comfortable with the basics of the WordPress Dashboard.
Here we'll create the foundation of our site by setting up our navigation and creating our first pages.
Building Your Online Store
WooCommerce is a powerful and free eCommerce plugin for WordPress. In this video, we'll get an overview of the plugin and install it on our site.
This video will show you how to find a beautiful and free eCommerce theme that is compatible with WooCommerce.
Using WooCommerce, we will add all of our products and product categories to our website. This video will show how to set up simple and variable products.
Advanced Web Design
Now we'll get a better understanding into how to edit our template's theme and add relevant content to our website.
In this video, we'll set up our products shipping attributes and charge customers for the different shipping costs of each of our products.
Now that we have finished the set up of our online store, we'll integrate it with Printful and give it the ability to automatically print and ship our products after a sale is processed on our website.
Online Marketing Crash Course
The first video in our Online Marketing Crash Course will focus on improving our sites SEO by adding Google Analytics and Yoast's WordPress SEO plugin.
This video will show you how to create a blog post with effective SEO and how you can use blogging to provide value to your visitors and enter them into your sales funnel.
A strong social media presence will be vital to establishing your brand. This video will show you how to set up a Facebook Page and Twitter account and provide you with some tips for effective social media marketing.
Building an email list is one of the most effective ways that you can communicate directly with your customers. Here we'll show you how to set up a MailChimp account and connect it to your website using the SumoMe app.
Learn how to set up a Google AdWords campaign and draw targeted advertising to your website.
Now that you've learned the fundamentals behind building an eCommerce website and some different methods to effectively market it, it's time to make some sales. This is the last video in our online course and it will help prepare you for moving forward with your own idea for an online store.
BONUS! Free Downloadable eBook
Included in this course is a copy of my eBook, "The Boostrapped Entrepreneur: Starting An Online Business With $25". A complete guide to starting a business online with minimal costs. The eBook is also available in ePub and Mobi format in the 'Downloadable Materials' section.