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Business Fundamentals: Corporate Strategy

Business Strategy: Understand what it takes to be successful in business
Instructor:
365 Careers
2,601 students enrolled
English [Auto-generated]
Perform industry analysis
Execute competitor analysis
Apply the Five forces model
Assess the bargaining power of suppliers and clients
Understand the threat of substitute products and new industry entrants
Apply Game theory in practice
Study how competitors behave: Cooperation or Competition
Focus on the way companies acquire a competitive advantage
Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
Discuss the advantages of vertical and horizontal integration
Learn how to perform a SWOT analysis in practice

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
  • Porter’s five forces model
  • The bargaining power of buyers
  • The bargaining power of clients
  • The threat of new entrants
  • The threat of substitute products
  • Game theory
  • The typical company lifecycle
  • What a competitive advantage is
  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
  • The dangers of pursuing a hybrid strategy
  • How to choose whether to grow organically or through M&A
  • The difference between horizontal and vertical integration
  • The advantages and dangers of outsourcing
  • How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Introduction - What does the course cover? - Welcome onboard!

1
What does the course cover?

The fundamentals - Why companies need a Strategy and how a Strategy helps firms

1
Why companies need a Strategy
2
Distinguishing Corporate and Business Strategy
3
The Mission, Goals, and Values statements

The industry life cycle model - an invaluable tool for practitioners

1
Introducing the industry life cycle model
2
Here is why you need to know about the industry lifecycle model
3
A new industry is born - The Introduction stage
4
The growth stage - Sales are ramping up
5
The maturity stage - It's time to make some money
6
The decline stage

The five forces model: you need this model before investing in an industry

1
The five forces model - An invaluable tool for practitioners
2
The threat of new entrants
3
The threat of substitute goods
4
Competitor analysis
5
Managing the relationship with suppliers
6
The bargaining power of clients
7
Applying The Five Forces model in practice

Game theory applied in a corporate context

1
The essence of zero-sum games
2
Game theory and why it is useful in Strategy
3
Understanding the Prisoner's dilemma and its implications in the business world
4
Gametheory shown in practice

Understanding the concept of competitive advantage

1
Internal decision making
2
Introducing the company life cycle model
3
What is a competitive advantage and why companies need it
4
Acquiring a sustainable competitive advantage
5
The fundamental role of resources and capabilities
6
Acquiring a competitive advantage

Competing with the other companies in the industry: Choosing a competitive model

1
Focusing on Competitive strategy
2
The cost leadership strategy - sell cheap
3
Differentiation - Be different
4
Niche strategies - serve a specific sub-segment of people in the best way
5
Hybrid strategies and why they can be dangerous

The types of growth strategies used by companies

1
The main types of growth strategies
2
Organic growth - building a solid foundation and growing from the inside
3
Inorganic growth - Using the potential of M&A to acquire third party companies
4
Growing horizontally
5
Growing vertically

The SWOT framework

1
SWOT analysis - a useful framework for strategic analysis
2
SWOT analysis in practice - analyzing Starbucks

Tesla - practical case study

1
Tesla's mission and vision statements
2
Industry analysis - The electric vehicles market
3
More than an auto producer
4
Tesla - Porter's five forces
5
The company life cycle model
6
Why is Tesla (today) so very similar to Apple (10 years ago) ?
7
The relationship between Tesla and SpaceX
8
Tesla competitive advantages
9
Tesla SWOT analysis
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Includes

3 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion