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Business Fundamentals: Marketing Strategy

Marketing Strategy fundamentals: The art of selling your products through superb Marketing efforts
Instructor:
365 Careers
1,860 students enrolled
English [Auto-generated]
Why we need Marketing
Why a career in Marketing can be really interesting
How to build a Marketing plan
Understand customers and their needs, wants, and demands
Perform marketing research
Carry out customer segmentation
Set up the 4Ps of Marketing
Leverage product mix and pricing strategies
Organize marketing campaigns
Calculate Customer Lifetime Value

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • Building a Marketing plan
  • Conducting marketing research
  • Collecting primary data for marketing research
  • Performing client segmentation
  • Selecting a target customer group
  • Understanding the 4Ps of Marketing
  • Classifying a firm’s products
  • The importance of product branding
  • Subtleties of product packaging
  • Understanding the factors shaping product pricing
  • The right way to approach product pricing
  • Organizing product distribution
  • Setting up an effective promotional campaign
  • Working with the four Ps of Marketing in a dynamic environment
  • Establishing and Tracking KPIs
  • Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.

This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Welcome! Introduction to Marketing Strategy and Management

1
Marketing Strategy and Management: What does the course cover?
2
Introduction to Marketing
3
Why companies need Marketing?
4
Who chooses a career in Marketing?
5
Understanding the essential types of processes we have in Marketing
6
Marketing - An introduction

Creating a successful Marketing Strategy

1
Using a Marketing Plan - An essential tool for all marketeers
2
Understanding customers and what drives their behavior: needs, wants, & demands
3
Making sound business decisions: leveraging marketing research
4
Going through the various stages of marketing research
5
Learn how to collect primary data for marketing research
6
Client segmentation - The right way to address client needs
7
Selecting a target customer group
8
Marketing - Creating a successful Marketing Strategy

Shaping the Marketing Mix

1
The fundamental concept we want you to learn - The 4Ps of Marketing
2
Marketing - Shaping the Marketing mix

Shaping the Marketing Mix - Product decisions

1
What is important when we talk about a company's products?
2
Classifying a firm's products
3
Understanding and taking advantage of the usual product lifecycle
4
The importance of product branding
5
The exterior matters - product packaging
6
Marketing - Shaping the Marketing Mix - Product decisions

Shaping the Marketing Mix - Pricing decisions

1
Understanding the factors shaping product pricing
2
A good Marketing Manager has an idea about the demand curve of their product
3
Break-even calculations: a valuable planning tool
4
Marketing - Shaping the Marketing Mix - Pricing decisions

Shaping the Marketing Mix - Place decisions

1
The best way to organize product distribution
2
The various types of distribution channels
3
E-commerce: the fastest growing distribution channel for the last decade
4
Marketing - Shaping the Marketing Mix - Place decisions

Shaping the Marketing Mix - Promotion decisions

1
Why do we need to promote our products?
2
Setting up an effective marketing campaign
3
The growing importance of social media
4
Marketing - Shaping the Marketing Mix - Promotion decisions

Setting up a dynamic Marketing Mix

1
The four Ps of Marketing in a dynamic environment

Marketing decisions that are crucial in the long run

1
How to work with a Marketing budget
2
Monitoring of Key Performance Indicators (KPIs)
3
Short and long term Marketing goals
4
An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)
5
Case study: Coca-Cola and Christmas
6
Marketing decisions that are crucial in the long run

Tesla's marketing strategy - Case study

1
Intro to Tesla marketing
2
Tesla's segmentation problem
3
A proof of Tesla's brand strength
4
Tesla's pricing
5
Before or after savings?
6
Federal tax incentives for EVs
7
Tesla's distribution strategy
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2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion