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Business Model Canvas 101 – Masterclass

#1 best seller business model canvas course to design your business idea easily without a business plan
Instructor:
Emad Saif
2,699 students enrolled
English [Auto-generated]
Understand the meaning of business models and its importance
Understand the 9 building blocks that make up any business
Learn how to sketch out your idea using the business model canvas
Learn how to analyze existing business models
Communicate business idea more effectively
Engage partners, customers and different stakeholders in building a successful business model

In this course, you will learn how to organize, articulate and implement business ideas using the business model canvas which was created by Alex Osterwalder and Yves Pigneur in their top seller book ” Business Model Generation “. This tool is considered the world’s leading tool in creating and analyzing business models. Instead of starting with a complex business plan, you will learn how to easily sketch out your ideas visually and articulate them in a language anybody can understand.

Business Model Canvas 101 will:

  • Explain clearly how to use the business model canvas tool

  • Explain how to apply the tool and start your very own business model today

  • Engage you with colorful visual content instead of bullet points

  • Deepen your knowledge using real examples like Airbnb, Flicker and others

  • Test your knowledge with short fun quizzes and challenges

  • Answer your questions using the active discussion board

  • Gain access to all the downloadable resources & instructions you need

At the end of the course you will be a business model pro, with the knowledge of creating and analyzing business modes, and the confidence to articulate them to anyone!

*** Important Note ***

This course has no affiliation with the author nor does it claim ownership of the Business Model Canvas tool. The main objective is mainly educational in providing entrepreneurs with a short affordable course to popularize this great tool. References to the author and other books are also included at the end of the book.

Introduction

1
Welcome!
2
Introduction

This lecture introduces the topic of business models.

Topic Background

1
Business Models

This lecture explains business models.

2
Business Model Canvas

This lecture explains business model canvas tool.

3
Test Your Knowledge 1

The 9 Building Blocks

1
Customer Segments

This lecture explains the 1st building block of the business model canvas.

2
Value Proposition

This lecture explains the 2nd building block of the business model canvas.

3
Channels

This lecture explains the 3rd building block of the business model canvas.

4
Test Your Knowledge 2
5
Customer Relationships

This lecture explains the 4th building block of the business model canvas.

6
Revenue Streams

This lecture explains the 5th building block of the business model canvas.

7
Key Resources

This lecture explains the 6th building block of the business model canvas.

8
Test Your Knowledge 3
9
Key Activities

This lecture explains the 7th building block of the business model canvas.

10
Key Partners

This lecture explains the 8th building block of the business model canvas.

11
Cost Structure

This lecture explains the 9th building block of the business model canvas.

12
Test Your Knowledge 4
13
Summary

This lecture summarizes 9 building blocks of the business model canvas.

Using the Canvas

1
Getting Started

This lecture explains the resources needed to start using the business model canvas.

2
Canvas Downloads

Here you can download the business model canvas templates.

3
Checklist for Designing Great Business Models

Here you can checkout the checklist for designing great business models.

4
Story Telling

The lecture explains using the business model canvas to tell a story.

5
Innovative Uses of the Canvas

Here you can download the 14 Ways to Apply the Business Model Canvas.

Examples

1
Lemonade Stand

This lecture looks at the business model canvas of a hypothetical lemonade stand business.

2
Lemonade Challenge
3
Flickr - Freemium

This lecture looks at the business model canvas of a Flickr, a popular photo sharing website.

4
Airbnb - Multi-sided Platform

This lecture looks at the business model canvas of a Airbnb, a website for traveler accommodation.

5
Gillette - Bait & Hook

This lecture looks at the business model canvas of a Gillette, the leading company in shaving products.

6
Test Your Knowledge 5

Conclusion

1
Beyond the Canvas

This lectures explains what follows when you complete your business model canvas.

2
Final Thoughts

This lecture concludes the course.

Bonus Section

1
Additional Resources

Here you can find additional resources to learn more about business models.

2
Bonus Model Generation Book Sample

Enjoy a free section of the "Business Model Generation" book to increase your knowledge.

3
Special Discount
You can view and review the lecture materials indefinitely, like an on-demand channel.
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Includes

1 hours on-demand video
7 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion