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Business Model Innovation: Differentiate & Grow Your Company

Use these simple innovation strategies for your business model to accelerate the growth of your business
Instructor:
Pavel N. | Business | Innovation | Video
7,529 students enrolled
English More
Understand the Business Model Canvas
Master the Different Types of Innovation
Design Innovative Business Models
Differentiate From Competition
Understand Purchasing Psychology
Define Innovative Revenue Models

★★★★★ Join the best-seller Udemy course about Business Models and Innovation! ★★★★★

In this course you will learn about Business Models: what are the different components of a business, it’s “system”, how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.

You will also learn about business model innovation strategies and especially the “new” types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you to find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations.

This course is divided in three big parts:

1) Introduction to Business Models
2) Business Model Innovation
3) Revenue Models

For all the innovation strategies that we mention, we provide dozens of examples of startups, small and medium businesses and large corporations how they apply them. This Business Model Innovation course will give you many strategic insights into some of the best and most innovative business practices. You will be able to analyze any business, whether it is your own, the company you work for, or any other company, and brainstorm innovative ideas to accelerate its growth using business model innovation techniques.

(Captions: This course has perfectly accurate english captions. They have been reviewed by ourselves so they correspond 100% to the audio. Captions can help you understand better if english is not your native language. And if you have hearing problems, you can still go through this full course without any problems.)

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In order to come up with the content for this course we worked with, analyzed and reverse-engineered many tactics of successful and innovative companies. You’ll see examples from Airbnb, Uber, Tesla, Twitch, Amazon, Spotify, Buzzfeed, Facebook, Google, Apple, Dyson, Reuters, Virgin, Tinder, Nintendo and many others!

Here are some of our reviews:

★★★★★ “The best course I have ever taken in innovation.I thank the authors for providing this very useful online Mooc.

★★★★★ “Amazing content! Very clear. Wonderful examples of how strategies have been implemented by extremely successful companies. Throughout this course, I went back through my business model canvas and strategized how I could innovate in each of the 9 areas.

★★★★★ “Enjoyed this course! Well done. Great brainstorming questions for new and mature business owners.

★★★★★ “Really good course. I can recommend it to all new entrepreneurs!

★★★★★ “Very relevant topic, nice to look at slides, concise & brief explanation – no fluff

Introduction to the course

1
Introduction to the course. What is this all about?
2
Bonus: Uber innovation model

Introduction to Business Models

1
Case Studies: Business Model Innovation by famous companies
2
Introduction to the Business Model Canvas with Twitch.tv
3
Who are your Customers? + Exercise
4
What is the Value Proposition and how to define it
5
Define your Sales & Delivery Channels
6
How do you manage your Customers Relationships?
7
Making money: The Revenue Streams
8
Internal Operations: What are your Key Resources?
9
What are your Key Activities?
10
Who are your Key Partners?
11
Understand your Cost Structure

How to Design Innovative Business Models - Introduction

1
How do Startups Disrupt Markets and Take Out Big Players?

In this part we will show you examples of how exactly the most innovative startups and corporations disrupt industries, and what happens to their business models when they do so. (Hint: they change some parameters of the most common business models in their industry to differentiate themselves).

2
Examples of Disruptive Startups and How They Did It

Airbnb disrupted the hotel/accomodation industry. Tesla disrupted automobile. Spotify disrupted music. Amazon disrupted retail (and keeps disrupting it). Buzzfeed disrupted content. Transferwise and Lendingclub disrupted banking. Uber disrupted transportation. Facebook and Google disrupted advertising.... and there are many more coming. 

3
Bonus: Airbnb innovation model

Product and Design Innovation - The most common type and the new emerging type

1
The most common (and difficult) type of innovation: just a "Better Product"

Product innovation such as "more features" or "better performance" is the hardest way to innovate because most of the companies compete in that innovation area.

2
Introduction to innovative design - The reason behind Tinder and Uber success

Changing design can be a tremendous source of disruption. That's why Tinder succeeded in the overcrowded online dating market, or Uber in the transporation industry. More details in this part.

3
Improve how a product looks - A better visual design for physical products

Examples: Dyson, Apple Watch, Ringly, Nest 

4
Improve interfaces - Better design for Websites & Online Software

Examples: Airbnb, Zefyr, Reuters TV, Bien'ici, Google Treks 

5
Improve interfaces - Better design of Mobile Apps

Examples: Clue, Auxy, Inks 

6
Design innovation - Halfway recap
7
Improve the Customer Experience for "offline" businesses

Examples: Airbnb, Virgin Hotels, Soul Cycle, Hackaball

8
Improve the User and Customer Experience for websites

Examples: Wikiwand, Transavia, Virgin America, Medium

9
Improve the User Experience design for Mobile Apps

Examples: Uber, Tinder, Shyp 

10
Recap of Design Innovation
11
Recap & Brainstormer's Cheatsheet - What to Remember about Offering & Design
12
Bonus: Tesla Innovation Model
13
A short interruption

Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing

1
Disrupting Customer Relationships - Introduction
2
New ways to acquire your first-time customers
3
Innovative ways to keep and grow existing customers
4
Customer relationships - Conclusion
5
Recap & Brainstormer's Cheatsheet - What to Remember about Customer Engagement
6
Disrupting Customer Segments - Introduction

Tesla, Nintendo Wii and Kim Kardashian: Hollywood are all examples of disruption by "Customer niche".

7
Focusing on an underserved market niche
8
Creating a full new customer segment from scratch
9
Recap & Brainstormer's Cheatsheet - What to Remember about Customer Niches
10
Disrupting Sales & Delivery Channels - Introduction

The whole strategy and success of Amazon is based on Channel disruption from the beginning until the end. 

11
Disrupt the delivery channels of physical products
12
Delivery of digital products + recap
13
Digital Sales Channels
14
Physical Sales Channels
15
Channels Disruption - Conclusion
16
Recap & Brainstormer's Cheatsheet - What to Remember about Channel Innovation

Resource-driven Innovation: How to optimize and innovate on your processes

1
New Product Development techniques
2
Innovative Production techniques
3
Recap & Brainstormer's Cheatsheet - What to Remember about Process Innovation

Revenue Model Innovation - How innovative revenue streams can generate growth

1
Disrupting Revenue Models - Introduction

Spotify is a flagship example of how changing Revenue Models can disrupt an industry. More examples in this part.

2
Subscription models
3
Freemium and Micropayments
4
Advertising
5
Affiliates and Franchising
6
Revenue Models End and Recap
7
Recap & Brainstormer's Cheatsheet - What to Remember about Revenue Models
8
Share your own stories of innovative business practices!

Purchasing Psychology - Reasons why people buy stuff

1
Necessity: Products that you need in your everyday life
2
Loss Aversion: Not paying will result in a hassle or disadvantage
3
Fear: Protect yourself from danger and accidents
4
Convenience: Solve problems and save time
5
Pleasure: Humans love to enjoy life
6
Belonging and Vanity: Need for relationships and social status
7
Scarcity: Rarity increases value

Before you go...

1
Conclusion and Bonus
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4 hours on-demand video
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Certificate of Completion