Business Model Innovation: Differentiate & Grow Your Company
★★★★★ Join the best-seller Udemy course about Business Models and Innovation! ★★★★★
In this course you will learn about Business Models: what are the different components of a business, it’s “system”, how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.
You will also learn about business model innovation strategies and especially the “new” types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you to find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations.
This course is divided in three big parts:
1) Introduction to Business Models
2) Business Model Innovation
3) Revenue Models
For all the innovation strategies that we mention, we provide dozens of examples of startups, small and medium businesses and large corporations how they apply them. This Business Model Innovation course will give you many strategic insights into some of the best and most innovative business practices. You will be able to analyze any business, whether it is your own, the company you work for, or any other company, and brainstorm innovative ideas to accelerate its growth using business model innovation techniques.
(Captions: This course has perfectly accurate english captions. They have been reviewed by ourselves so they correspond 100% to the audio. Captions can help you understand better if english is not your native language. And if you have hearing problems, you can still go through this full course without any problems.)
In order to come up with the content for this course we worked with, analyzed and reverse-engineered many tactics of successful and innovative companies. You’ll see examples from Airbnb, Uber, Tesla, Twitch, Amazon, Spotify, Buzzfeed, Facebook, Google, Apple, Dyson, Reuters, Virgin, Tinder, Nintendo and many others!
Here are some of our reviews:
★★★★★ “The best course I have ever taken in innovation.I thank the authors for providing this very useful online Mooc.“
★★★★★ “Amazing content! Very clear. Wonderful examples of how strategies have been implemented by extremely successful companies. Throughout this course, I went back through my business model canvas and strategized how I could innovate in each of the 9 areas.“
★★★★★ “Enjoyed this course! Well done. Great brainstorming questions for new and mature business owners.“
★★★★★ “Really good course. I can recommend it to all new entrepreneurs!“
★★★★★ “Very relevant topic, nice to look at slides, concise & brief explanation – no fluff“
Introduction to the course
Introduction to Business Models
How to Design Innovative Business Models - Introduction
In this part we will show you examples of how exactly the most innovative startups and corporations disrupt industries, and what happens to their business models when they do so. (Hint: they change some parameters of the most common business models in their industry to differentiate themselves).
Airbnb disrupted the hotel/accomodation industry. Tesla disrupted automobile. Spotify disrupted music. Amazon disrupted retail (and keeps disrupting it). Buzzfeed disrupted content. Transferwise and Lendingclub disrupted banking. Uber disrupted transportation. Facebook and Google disrupted advertising.... and there are many more coming.
Product and Design Innovation - The most common type and the new emerging type
Product innovation such as "more features" or "better performance" is the hardest way to innovate because most of the companies compete in that innovation area.
Changing design can be a tremendous source of disruption. That's why Tinder succeeded in the overcrowded online dating market, or Uber in the transporation industry. More details in this part.
Examples: Dyson, Apple Watch, Ringly, Nest
Examples: Airbnb, Zefyr, Reuters TV, Bien'ici, Google Treks
Examples: Clue, Auxy, Inks
Examples: Airbnb, Virgin Hotels, Soul Cycle, Hackaball
Examples: Wikiwand, Transavia, Virgin America, Medium
Examples: Uber, Tinder, Shyp
Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing
Tesla, Nintendo Wii and Kim Kardashian: Hollywood are all examples of disruption by "Customer niche".
The whole strategy and success of Amazon is based on Channel disruption from the beginning until the end.
Resource-driven Innovation: How to optimize and innovate on your processes
Revenue Model Innovation - How innovative revenue streams can generate growth
Spotify is a flagship example of how changing Revenue Models can disrupt an industry. More examples in this part.