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Business Strategy Formulation: Become a Strategy Consultant

Strategy #2 Learn how to formulate Successful Business Strategies to Grow your Business
Learn how to formulate successful Business Strategies
Deliver better business results
Be clear on where your business is now, where it is going and what you need to do to get there
Identifying the key steps needed to achieve your Strategy
Promote discussion, debate and alignment in your business
Know how to structure complex issues
Know how to crunch data
Know how to intake and organize insights from multiple sources and present information on output forms

~~~FULLY REMASTERED, September 2018~~~

~~~12,000+ students enrolled in our courses~~~ (Updated as of April 2018)

~~~The Business Strategy methodology we teach to Fortune 500, high-growth companies.~~~

      As a result of the sustained economic downturn, the current business context is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader. In fact, successful leaders are already developing smart strategic initiatives to create value and gain a sustainable competitive advantage.

Do you want to develop your own Business Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies. During this course, we will explain how to use our methodology to define and implement the right Business Strategy to reach the key business objectives defined. 

What are the benefits of this course? It doesn’t matter whether you are the Head of Business Development of a multinational company or an SMB (Small Medium Business), the CEO of a start-up, a C Level professional within a company or someone who wants to find a job in the fascinating world of Strategic Planning,… the benefits of this course for you are clear.   

  • Are you a Corporate or SMB Business Developer? Industry leaders are finding clear benefits fromhaving a Business Strategy, such as: clarity, focus and direction; drive and impetus; a better understanding of the business; better discussions, debates and alignment and better business results, among others. Within this context, Business Developers must use robust methodologies for the definition and up-dating of the Business Strategy, to thereby maximize the value of the same to the company. This course will show you how.

  • Are you working on a start-up? A Business Strategy is a structured method used to define a specific action plan to reach the business objectives defined. However, this is a different strategic planning exercise to that used for the development of a Business Plan. Therefore, it is essential that the founders of a start-up know how and when to develop and use the strategy to obtain new funding from investors.

  • Are you working or do you want to work on Strategic Planning? It doesn’t matter whether you wish to be a Strategic Consultant or work for a Management Consulting company, this course will help you to better understand the bases of Strategic Planning.

  • Are you a C Level professional in a listed company or an SMB? For the implementation of a Business Strategy to be successful, the teams must have the right strategic mind-set, especially those working at C Level. This course will help you to better understand the planning process of a Business Strategy so you can be a key active part of its definition and implementation.

Our Business Strategy blueprint will master your strategy skills. We will teach you how to identify and implement organic and inorganic growth drivers, and the necessary business enablers to achieve sustainable and profitable growth. You’ll learn how to analyse market data, formulate your growth framework and create the implementation roadmap to achieve sustainable and profitable growth. Ultimately, it is a question of reaching the desired growth and efficiency quotas and to do this quicker than our competitors.

As a final training project and based on our methodology, you will be able to create a comprehensive Business Strategy for an existing business of your own. 

You might think to yourself… ”I have no experience in strategy. How do I drastically increase my value in a short period of time”? You’ll learn from our 20 plus years’ of experience while avoiding our pitfalls.   

Will you get specific tips for entrepreneurs/start-ups? Yes. You will be given TIPS FOR START-UPS. They are based on our experience as start-up investors and operating partners.   

Learn the Business Strategy methodology we teach to Fortune 500 companies. If you follow these lessons and take action, we are confident you’ll start to see high-growth of your business. This method works for companies from start-ups, SMB’s and publicly traded companies.

Trust it. It has been designed for organizations who want to achieve growth and high performance.

Business Strategy Formulation

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Want a Successful Business? Build a Winning Business Strategy

As a result of the sustained economic downturn, the current business context is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader. In fact, successful leaders are already developing smart strategic initiatives to create value and gain a sustainable competitive advantage.

2
Business Strategy Blueprint

Do you want to develop your own Business Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies. 

During this course, we will explain how to use our methodology (Business Strategy Blueprint or BSB) to define and implement the right Business Strategy to reach the key business objectives defined. This methodology is based on our experience with the development of Strategy Projects for Fortune 500 companies.

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Business Plan vs Business Strategy

The Business Plan is the result of a strategic planning process by which the actions required to successfully create and develop a business are determined.

Initially, it would seem that both initiatives (Business Strategy and Business Plan) are the same. Both are directed toward the development and growth of the business. In fact, on many occasions, the Business Strategy is confused with the Business Plan. This mainly happens with start-ups. They confuse the need to develop a Business Plan with the need to convince investors, and the need to develop a Business Strategy to make their existing business grow.

However, there is a key word that differentiates the Business Strategy from the Business Plan. This word is “create”, so in other words, the creation or not of a business. If we go beyond the academic definitions, the Business Strategy is used to develop existing business and the Business Plan is used to create a business. 

Step #1: Understanding the Key Business Objectives

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Key Business Objectives

The first step in developing a Business Strategy is to define the Key Business objectives. Then, we must establish a set of baseline metrics associated to said objectives, and regularly up-date them as the action plan is executed. By doing so, we will be able to confirm the value delivered through the Business Strategy and identify additional opportunities. 

Step #2 The Importance of Market Analysys

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Market Data Analysis

It is necessary to previously evaluate the context and the potential of the target market to be able to define a Business Strategy. It is a matter of answering the question: “How is the market structured and what is our positioning?”.

Step #3: Creating an Organic Growth Machine

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Organic Growth Drivers

Today, the business environment is rapidly changing with respect to: competition, products, services, customers and technology, among others. Companies are expected to beat competitors and innovate in order to continuously maximize shareholder value. 

Within this context, organic or internal growth is developed by the company based upon their current and/or future solutions (through the increase of sales and revenue). It mainly pursues the fulfilment of the financial business objectives (e.g. growth objectives).

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Market Penetration

As part of the Business Strategy, the possibility of reaching the defined growth objectives must be analyzed in terms of increasing the existing solutions with the existing customers (increase in Market Penetration).

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Market Development

Let's now turn to the second quadrant: identifying areas for growth by combining existing solutions and new clients (Market Development).

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Solution Development

Now let’s turn to the third quadrant: identifying areas of growth based on the combination of new solutions and existing customers (Solution Development).

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Diversification

Let's finish with the fourth quadrant: combining new solutions with new customers.

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How to document Organic Growth Drivers

In this section, we will see how the drivers of organic growth that have been identified as part of the Business Strategy should be documented (there are templates available in the Resources section).

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Organic Growth Drivers: HealthApp example

Let's develop and document the organic growth drivers for HealthApp as an example. Remember that the company operates in the UK and two applications account for 75% of its current business: an application for managing chronic diabetes patients and a support solution for diagnosing patients.

Step #4: Inorganic Growth Drivers. A more aggressive, faster type of Growth

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Inorganic Growth Drivers

Corporate or external Inorganic Growth Drivers represent a more aggressive, quicker type of growth. However, this requires a greater commitment of resources and greater exposure of the company to external influences and so forth.

Therefore, this is a growth in business operations that arises from mergers or takeovers, rather than an increase in the company’s own business activity. It helps companies to:

It can include the following types:

  • Acquisition: an acquisition is the purchase of one company by another in which no new company is formed.
  • Merger: a merger means a combination of two companies to form a new company.
  • Joint Venture: a business association whose members share the capital risks and profits under the terms and conditions agreed upon.
  • Strategic Alliance: alliance with a company to jointly develop part of the Business Strategy.

Step #5: Enablers. Allowing the Business Strategy to become a reality

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Enablers

As explained in previous sections, the execution of a Business Strategy requires a series of solid and flexible abilities which can bring it to reality in a sustained fashion. The initiatives to put these abilities into practice are known as Enablers because they allow the Business Strategy to become a reality. 

The One Page Business Strategy

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Learn how to create a one page Business Strategy

The one page Business Strategy incorporates the following information:   

  • Organic Growth Drivers, according to the framework explained in the training.  Only hyper-growth and seed Growth Drivers are included, since these offer      better growth quotas and therefore, require potential investments.   

  • Inorganic Growth Drivers. 

  • Enablers.

Step #6: Financial Model

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What is the Financial Model?

The Financial Model is an investment, sales/revenue roadmap to implement a Business Strategy. Even though the Financial Model of the Business Strategy is much easier than the development within the Business Plan, it is a critical exercise for the correct execution of the strategy defined. Remember, as explained in previous sections, the differences between the Business Strategy and the Business Plan are rather substantial. 

In this sense, the conclusions derived from the Financial Model must specifically determine:

  • The investment required to develop the Business Strategy.
  • Expected benefits: sales/revenue/profitability.
  • And… associated risks.

Step #7: Global Action Plan

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Developing the high-level, multi-year Implementation Roadmap

Now it’s time to develop the high-level, multi-year Implementation Roadmap. One of the main goals of the Business Strategy process is to define an overall Implementation Roadmap that will allow the key business objectives of the company to be reached.

What will the overall Action Plan be comprised of?

  • Actions identified during the Organic Growth Drivers analysis.
  • Actions identified during the Inorganic Growth Drivers analysis.
  • Actions identified during the Enablers analysis.

What's next?

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The answer to the Kodak problem

The answer to the Kodak problem

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Thanks For Taking The Course!

That's a Wrap 

Business Strategy: Assignment and Quiz

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Business Strategy: Quiz

Business Strategy: Quiz

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