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Business Strategy : Master the Art of Business Development

Strategy #3 Learn how to Create Effective Business Development Strategies to Grow your Business
What is Business Development
What does a Business Developer do and not do?
How Biz Dev Roles Change by Company Size
Learn how to formulate successful Business Development Strategies
Deliver better business results
Be clear on where your business is now, where it is going and what you need to do to get there
Know how to intake and organize insights from multiple sources and present information on output forms
Improve Negotiation & Persuasion skills

~~~12,000+ students enrolled in our courses~~~ (Updated as of July 2018)

~~~Learn how to formulate your Business Development Strategy to grow your Business~~~

~~~High quality business presentation voice over~~~ 

     Are you just starting a new business? Or maybe you already have one, but are not happy with the results? Enroll for our Business Development course and be on your way to success.

Learn great Business Development strategies taught and applied by Fortune 500 companies, see real-life examples, and get PowerPoint & Word templates to help you learn the ins and out of business success.

Business Development (BD or Biz Dev) is a necessary practice for all companies that seek to achieve sustained long-term growth. But, surely you are asking yourself, what exactly is Business Development? Is it actually Sales?  Maybe it’s Marketing? Is it all about Building relationships? If you ask 10 different people what Business Development is, you will get 10 different answers.

Because Business Development is all of the above and so much more.  It’s a complicated and fascinating business discipline that allows for the discovery and introduction of long-term growth opportunities. It is, according to Forbes, the creation of long-term value for an organization from customers, markets, and relationships.

Do you want to become a Business Developer to boost your company performance? To do so, you will need a structured and efficient methodology with which to create efficient Business Development strategies.

During this course, we will explain how to use our Business Development Blueprint to define and implement the right Business Development Strategy to transform and grow your business. It doesn’t matter if you are a Corporation or a Start-up, this methodology will allow you to define realistic strategies and action plans that will succeed in the real world.

The course contains pre-built templates that are easily customizable to be used on all of your Business Development activities. The availability of these templates allows for accelerated learning and implementation of the acquired knowledge. From the discovery and prioritization of ideas to their implementation, we will find out what to do, when, and how to do it.

5 Reasons You Should Take This Course:

-It explains and demystifies the business development entails.

-Teaches an efficient methodology to create long-term value.  

-Teaches practical and result-oriented business development strategies.

-Teaches execution methods and functions of business development.

-Provides helpful Word and PowerPoint templates to help you get started.

Now, only one question remains: Do you want to see your business soar to the next level? Do not waste time! Enroll now and become a successful Business Developer.

Introduction

1
Welcome

Welcome to our “Business Development Strategy Formulation: Become a Business Developer” course. My name’s Gary and I’m a Business Developer with plenty of experience in discovering and implementing new opportunities to grow start-ups and Corporations. I’m going to be your course instructor and I hope you enjoy learning with me.

2
What is Business Development?

Business Development (BD or Biz Dev) is a necessary practice for all companies that seek to achieve sustained long-term growth. But, surely you are asking yourself, what exactly is Business Development? Is it actually Sales?  Maybe it’s Marketing? Is it all about Building relationships? If you ask 10 different people what Business Development is, you will get 10 different answers.

Because Business Development is all of the above and so much more.  It’s a complicated and fascinating business discipline that allows for the discovery and introduction of long-term growth opportunities. It is, according to Forbes, the creation of long-term value for an organization from customers, markets, and relationships.

3
What does a Business Developer do and not do?

Business Development is not Sales or Marketing. However, Biz Dev relies on Sales, Marketing, and other areas of the company to discover and implement long-term growth opportunities aligned with its business objectives.

4
How Biz Dev Roles Change by Company Size

In general, in our courses we always try to give the point of view of start-ups and listed corporations. In this case, we will try to do the same. 

The Business Development Blueprint

1
Capture, Discovery, Elaboration and Implementation

First, you must Capture the key business objectives of the company, which I will talk about in detail later on. As the definition of Business Development says, the rest of the components of the Plan must be aligned with these objectives.

Next, we must carry out the Discovery stage, identifying new opportunities for long-term growth, a key objective of Business Development. How to do this is something that I will explain in later sections.

Afterwards, we enter the Elaboration stage, where we detail all the necessary information about the identified opportunities to guarantee correct implementation.

Finally, the opportunities are Implemented. In order to do this, the Biz Dev Manager will be responsible for coordinating the agents who will participate in the process. 

Capturing the Key Business Objectives

1
Capturing the Key Business Objectives

The first activity of developing a Business Development Plan is to Capture the key business objectives of the company. Why? Because the results of the Plan must be aligned with these objectives. 

2
Apple's Business Strategy

Apple Business Strategy.

Discovering Long-Term Growth Opportunities

1
Introduction

Once the company's Key Business Objectives have been captured, we enter the Discovery phase, where we will identify long-term growth opportunities aligned with the Key Business Objectives.

A key piece to discovering new products and services (i.e. opportunities) is Innovation. 

2
Categorizing Ideas: The Ansoff Matrix

The Ansoff Matrix, also called the product-market matrix, is one of the main tools used in business strategy and strategic marketing. It was created by the strategist Igor Ansoff in 1957. In Business Development, it is the perfect tool for determining where we are going to identify opportunities for growth.

3
Converting Ideas into Long-Term Growth Opportunities

As I have explained in previous readings, in the Discovery stage we must identify ideas that may lead to long-term growth opportunities.

For this, we must develop an analysis centered mainly on five questions:

1. What products and services do we offer?
2. What do our customers currently want? 
3. What will they want in the future?
4. Where is the gap?
5. How can we cover this gap?

4
Discovery: Case Study

Before continuing with the next stage of the Business Development Blueprint, we will see a case study that will allow us to better understand the concept of Discovery.

5
Another Form of Innovating: Design Thinking

In this lecture, I wanted to tell you about an excellent way to discover new ideas and opportunities, but it’s a bit more complex. It's called Design Thinking, and it is mainly used to generate new products (which, as you know, is a key piece in the growth strategies of the Ansoff Matrix).

Design Thinking is a very popular methodology used by highly prominent companies to generate innovative ideas aimed at providing value and satisfying the needs of users. Tim Brown, CEO of IDEO and father of Design Thinking, defines it as follows: "Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success ".

If you want to know more about Design Thinking you can see this TED talk: Design Thinking - Tim Brown, CEO and President of IDEO, https://www.youtube.com/watch?v=U-hzefHdAMk


Elaborating the Plan

1
Elaborating the Plan

Once the growth opportunities have been identified, their content must be detailed prior to their implementation. In start-ups, this activity is usually the responsibility of the Biz Dev Manager, while in corporations it is usually led by this person, but it relies on different departments within the company.

2
Business Case and Opportunity Charter Templates

Business Case and Opportunity Charter Templates.

Implementing the Plan

1
Introduction

The methods for implementing identified opportunities can be more or less complicated depending on its complexity and value (remember the categorization we did in the Discovery stage). Most of the time, you must apply Project Management (PM) techniques to ensure that you are successful.

2
How to Create Joint-Ventures

Joint-ventures are a key part of the Business Development process. Most of the time, our company will not have all the necessary capabilities to develop the identified growth opportunities, and must ally itself with third parties.

3
Negotiating Joint-Ventures: Tips for Start-ups

Whether you are a Founder or work as Biz Dev of a start-up, I am guessing there have been times when a corporation will have contacted you to discuss a possible Joint-Venture. Am I wrong? If so, in this lecture, I'll explain how to manage these types of situations successfully.

You can view and review the lecture materials indefinitely, like an on-demand channel.
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