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Complete SEO Training With Top SEO Expert Peter Kent!

Win The SEO Game & Dominate The Search Engines With the Author of Best-Selling Search Engine Optimization for Dummies.
Instructor:
Peter Kent
24,868 students enrolled
English [Auto-generated] More
An understanding of how to rank a Web site high up in the major search engines using SEO
The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.

LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!

When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top?

If not, this course can help! At the end of this course you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.

SEO That Works!

Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:

  • Picking the Best Keywords for SEO
  • Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
  • Understanding the Role of Content in SEO
  • Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
  • Boosting SEO with Structured Data Markup
  • “Submitting” Your Site to Search Engines and Directories
  • Local-Search SEO
  • Understanding the Importance of Links in SEO and How they Work for You
  • Finding Places to Get Great Links to Your Site

Is This Course for You?

Perhaps you own a small business, and your success depends on your Web site. Maybe you’re a Web developer, and you want to do a better job for your clients–and your clients do want SEO!–or you are responsible for your employer’s Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.

Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.

Content and Overview

This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.

You’ll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You’ll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.

I’ll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You’ll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.

You’ll learn the best ways to “submit” your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.

You’ll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I’ll explain in detail why this is so important, how links should be structured, and how to get them.

By the end of this course you’ll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.

SEO really is not brain surgery … or rocket science. There’s so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don’t be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!

Getting Started

1
Welcome

In this video I introduce myself and explain how I can help your Web site rank in the search engines.

2
What Does This Course Cover?

I quickly explain the different skills you'll learn in this course.

3
What You Should Know Before You Start

You don't need to be an expert Web developer to benefit from this course, but there is some basic information you should know. I explain the "prerequisites" in this lesson.

Picking Powerful Keywords

1
What We'll Cover

In this lesson I explain what you'll be learning in the Picking Powerful Keywords section.

2
Keywords: a Channel to Your Prospects

Keywords provide a way for you to connect with your prospects, the people you want to bring to your site. In this lesson I quickly outline how keywords connect searchers with Web sites.

3
Brainstorming Your Keywords

You must understand your keywords, or you'll be led off course. In this lesson I explain how to begin building your keyword list.

4
Brainstorming Your Keywords

This quiz will check to see if you understand how to put together a preliminary keyword list.

5
PLEASE READ - Changes to Google Keyword Planner
6
Update: Google AdWords Keyword Planner

In the lecture following this, I explained how to use the Google Keyword Planner tool to pick great keywords. There was a small change to that tool since I created that lecture that I need to let you know about. An irritating change, but not a huge problem ... you just need to be aware of it. Please watch this lecture before you watch Using Keyword Analysis Tools.

7
Using Keyword Analysis Tools

A list of keywords put together from a "brainstorming" session is just the start; if you stop there, you won't know all the keywords. In this lesson I'll show you how to do a keyword analysis, using Google's free Keyword Tool, to find more important words and discover how often people actually search for the terms on your list.

8
Links from: Using Keyword Analysis Tools

Links from the previous lesson, to save you typing!

9
Planning Keyword Strategies

Now you know your keywords, I'll talk a little about what you are going to do with them, and how to pick the ones to target.

Preparing Your Site

1
What We'll Cover

In this lecture I quickly describe what you'll learn in this section.

2
SEO Starts Before You Build

Don't make the mistake thousands have made; you don't build a site and then think about how you're going to optimize it! In this lesson I explain why that's a huge mistake.

3
Choosing a Viable Domain Name

Even if you already have a domain name for your site, you should listen to this lecture. You'll learn about the idea of "keyword" domains, about branding issues, "domain confusion," and more.

4
Links from: Choosing a Viable Domain Name

Links from the previous lesson, to save you typing!

5
Choosing the Right Host

There are a couple of host-related issues you need to be aware of. Picking the wrong Web host can hurt your SEO.

6
Links from: Choosing the Right Host

Links from the previous lesson, to save you typing!

7
Choosing the Right Development Tool

Site development tools can help or hurt. I'll explain what to look for.

8
Why You Need TLS and a Mobile-Ready Site

TLS - Transport Layer Security - is more commonly (and incorrectly) known as SSL, Secure Sockets Layer. Google is beginning to reward sites for using TLS, and most definitely rewards mobile-friendly sites. I'll explain why, and what you should do about it.

9
Secure Sites - Becoming More Important
10
Links from: Why You Need TLS and a Mobile-Ready Site Tuesday, June 2, 2015

Links from the previous lesson, to save you typing!

11
Why You Need TLS and a Mobile-Ready Site

You need TLS and a Mobile site, but why?

12
Avoiding Things That Hurt SEO

There are certain things you can do to and on your Web site to hurt it in the search rankings. I explain a few common pitfalls.

13
It's Not Just About SEO

It's a mistake to focus purely on SEO. This may be a course on SEO, but I still want you to be aware of why you shouldn't have tunnel vision and only focus on search-engine optimization.

14
Links from: It's Not Just About SEO

Links from the previous lesson, to save you typing!

15
Who is Building the Site?

Unfortunately many developers claim to understand SEO ... they have to, because all their competition is making the same claim. In this lesson I explain a few home truths about the Web-development business and how you can avoid trouble.

Your First Small Steps

1
What We'll Cover

A quick summary of what I'll be teaching in this section of the course.

2
Is Your Site Already Indexed?

I'll explain a simple technique for discovering which pages the search engines already have indexed on your site.

3
IMPORTANT UPDATE ABOUT YAHOO!

Late in 2016 there was a big change related to Yahoo! search results ...

4
Why Your Site May Not Be Indexed

If your site isn't indexed by the search engines, or isn't indexed well, it's probably because of one of the reasons I describe in this lesson.

5
Links from: Why Your Site May Not Be Indexed

Links from the previous lesson, to save you typing!

6
Understanding the Search Results

A search-results page contains various different things these days, information from different places - the organic index, PPC results, shopping results, local results, and more. Just to "make sure we're on the same page" (if you'll excuse the pun!), in this lesson I show you the different components of the results page.

7
Links from: Understanding the Search Results

Links from the previous lesson, to save you typing!

Understanding the Role of Content

1
What We'll Cover

In this lesson I explain what you're going to learn in the current section.

2
Content is Not King! (But it Is Very Important)

It's a common phrase in the SEO business; "Content is King!" In this lesson I'll explain why this is so misleading, to save you unecessary expense and hassle.

3
You Need High Quality Content

Content may not be King, but as you'll learn in this lesson you do still need high-quality content.

4
Creating (or Buying) Content

Where are you going to get content for your site. You may already have enough, as I'll explain in this lesson, but if not, I also explain some avenues for obtaining it.

5
Links from: Creating (or Buying) Content

Links from the previous lesson, to save you typing!

6
More Sources of Content

Still need more content choices? This lesson provides more ideas for content sources.

7
Links from: More Sources of Content

Links from the previous lesson, to save you typing!

8
User-Generated Content

In this lesson you'll learn about a more comoplicated, but definitely powerful, content strategy, lettting other people create the content for you.

9
Duplicate Content: Can it Hurt?

If you know anything about SEO already, you may have heard about "duplicate content." In this lesson you'll find out what it is, and why it's not as big of a threat as people imagine.

Basic Page Optimization - "Hidden" Code

1
What We'll Cover
2
URLs

In this lesson you'll learn a few guidelines for building great, search-engine friendly, URLs.

3
URLs

How should you format your URLs?

4
Title Tags

The Title tag is perhaps the most important on-page optimization element; in this lesson you'll learn what it is, and how to use it for search-engine optimization.

5
Title Tags

Are your title tags properly formatted?

6
Keywords Tag

The Keywords meta tag is ... not important! As you'll learn in this lesson, despite common misperceptions, the keywords tag holds little or no value for SEO.

7
Links from: Keywords Tag

Links from the previous lesson, to save you typing!

8
Description Tag

In this lesson you'll learn what the Description tag does, and how you should use it

9
Description Tags

What do you do with the Description tags?

10
Other Meta Tags

There are other meta tags you should be aware of, and in this lesson I'll quickly explain what they are, and why most meta tags are not important for SEO.

11
Links from: Other Meta Tags

Links from the previous lesson, to save you typing!

Basic Page Optimization - "Visible" Code

1
What We'll Cover

A rapid description of what you'll be learning in this section of the course.

2
Heading Tags

The HTML Heading tags define headings within text. As you'll learn in this lesson, you can use them to give the search engines clues about a site's subject matter.

3
Heading Tags

The best way to format headings in your Web pages

4
Body Text

I'll explain in this lesson what you can do with your pages' body text to help your SEO efforts, and you'll learn about the "keyword density" myth.

5
Images

Images can help your pages in the search results (slightly), and can come up in the results by themselves, too. You'll learn all about optimizing images in this lesson.

6
Internal Links

Later in this course you'll learn about links in detail - about the importance of links from other sites to yours. But for now, I'll explain all you need to know about how to use links within your site to help boost your pages in the search results.

7
"Link Blocks"

I'll explain a quick trick for getting more nicely keyworded links into your site.

Basic Page Optimization – A Few More Good Things

1
What We'll Cover

In this lesson I describe what you'll be learning in the current section of the course.

2
"What We Do" Paragraphs

In this lesson I'll explain a simple concept you can use to help your pages match more combinations of keywords.

3
robots.txt & the robots Meta Tag

The robots file and meta tag provide instructions to the search engines, as you'll learn in this lecture.

4
Links from: robots.txt & the robots Meta Tag

Links from the previous lesson, to save you typing!

5
HTML Sitemaps

HTML sitemaps are not as common as they used to be, but as you'll find out, can still be useful, for both SEO and site visitors.

Using Structured Data Markup

1
What We'll Cover

A quick explanation of what this section of the course covers.

2
How Structured Data Markup Can Boost Your Pages

I'll explain how you can use structured data markup to pass information to the search engines about what the information in your Web pages actually is.

3
Links from: How Structured Data Markup Can Boost Your Pages

Links from the previous lesson, to save you typing!

4
Picking a Markup Format

There are several different markup formats you can use. I'll explain the formats and the "vocabularies," and help you choose which to use.

5
Links from: Picking a Markup Format

Links from the previous lesson, to save you typing!

6
Using Markup Tools

You'll discover in this lesson that you're not alone as far as markup goes; there are tools you can use to create the markup and test it.

7
Links from: Using Markup Tools - And IMPORTANT NOTE

Links from the previous lesson, to save you typing!

8
Customizing Your Google Search Results with Markup

In this lecture you'll discover special tricks you can play in the Google search results using structured data markup. I'll explain how you can feed information to Google's "Knowledge Graph," add a search box to your entry in the search results page, and add a breadcrumb and company name to the URL line of your results.

9
Links from: Customizing Your Google Search Results with Markup

Links from the previous lesson, to save you typing!

10
UPDATE: Structured Data Markup Increasing in Importance!

A quick update related to the importance of Structured Data Markup

“Submitting” to Search Engines

1
What We'll Cover

In this lecture you'll find out what this section covers.

2
The (Worthless) “Submit Your URLs” Pages

This is a quick one. I'll describe the "submit your URLs" pages that all the major search engines have, and you'll learn why they aren't very helpful.

3
Links from: The (Worthless) “Submit Your URLs” Pages

Links from the previous lesson, to save you typing!

4
Gotta Have Links!

In this lecture you'll learn why you must have links pointing to your site, and how links are the best way to ensure your site gets indexed by the search engines.

5
Creating XML Sitemaps

As you'll learn in this lesson, you can submit an XML sitemap to the search engines. I'll explain what these are and where to get them.

6
Links from: Creating XML Sitemaps

Links from the previous lesson, to save you typing!

7
Referencing the Sitemap in robots.txt & Pinging the Search Engines

I'll tell you how to add a reference to your robots.txt file to let search engines know where your sitemap is stored, and you'll also learn a little trick for "pinging" the search engines with your sitemap.

8
Submitting Your Sitemap via Webmaster Accounts

In this lecture I'll explain how you can submit your XML sitemap to the search engines, through their Webmaster accounts.

9
Links from: Submitting Your Sitemap via Webmaster Accounts

Links from the previous lesson, to save you typing!

10
Submitting URLs through Webmaster Accounts

There's another way to speed up indexing of a new page or site; submit individual URLs through the Webmaster accounts. You'll learn how that's done in this lesson.

11
Links from: Submitting URLs through Webmaster Accounts

Links from the previous lesson, to save you typing!

Submitting to Directories

1
What We'll Cover

Yes, another "What We'll Cover" lecture, in which I'll quickly describe what you'll be learning in this section of the course.

2
Search Engines vs. Search Directories

I'll explain what search directories are, and why the the big ones disappearing.

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