Learn Content Marketing and Content Strategy with WordPress and plugins to engage visitors and turn them into prospects, leads, and customers
NEW – for 2019: We’re adding a number of updated lectures on the latest content marketing plugins, content strategy, content audits, hands on exercises, and some new interviews with industry leaders.
Student Resource Site: Your course will have a brand new resource page over at COMP — the College of Marketing Pros.
GOAL: You will understand content marketing strategy, it’s principles and tactics, and how to use the powerful WordPress publishing engine to best enable those tactics at your sites. Includes little used but powerful insights to boost visibility, and engagement in marketing your business.
AUDIENCE: Great for Marketers and Communication professionals, designers who want to take better advantage of WordPress features, and developers who need to gain a better handle on Content Marketing strategies.
REQUIREMENTS: Work your way through each lecture on content marketing strategy. Ask questions. Give yourself a review then take a Quiz to lock in your learning (this also helps your Instructor with valuable feedback)
EARN A CERTIFICATE OF COMPLETION: Upon successful completion, you will earn a printable and frameable certificate of completion. It’s a great thing to list on your resume and at LinkedIn
Introduction and Overview
This bonus guest lecture is with Tessa Needham Synnott -- Director at WPSuperGeek.com, and also a WordPress Udemy course instructor with three classes available. I asked Tessa to tell us about some of the tactics and techniques she uses for marketing her own sites in WordPress.
How Content Marketing Works (Principles & Tactics)
What makes Content Marketing work? In this lecture we'll learn the principles behind content marketing so we understand how to select tactics, form strategies and use them later when we review WordPress as a publishing engine.
Assignment: Watch. Take notes. Ask questions here.
ASSIGNMENT: Read, take notes, ask questions here.
WordPress - A Powerful Content Management System (CMS)
We review key points about WordPress as a CMS on eight infographics (also available for download). Take notes, and ask questions.
ASSIGNMENT: Read, take notes, ask questions here.
What's the difference between posts and pages? What about custom post types -- how can you use them? We'll learn these answers and more during this video lecture.
ASSIGNMENT: Watch. Take notes. Ask questions.
Links got have been mostly forgotten since a few years back when people thought they were only for "blog rolls." But there are ways to use them as a powerful Content Marketing tactic.
How to use WordPress Custom Post Types to group content for smart marketing.
Assignment - Watch. Take notes. Ask questions.
How can you beat the competition with smart optimization of tag archives for content marketing?
This quiz is to help you lock in your learning and provide some feedback -- for both you... and your instructor!
Content Marketing Principles & WordPress Site Design
A set of eight helpful infographic overviews of WordPress for you:
- WordPress History by Splashpresmedia and infographic labs
- WordPress Infographic by Pagely
- WordPress Stats by Yoast
- Ultimate Upgrade Guide by WP Beginner
- Speed Up WordPress by WP Beginner
- Should You Move to WordPress Self Hosted by Right Mix Marketing
- SEO Action Guide by WP Pro Business
- Anatomy of a WordPress theme by Yoast
We'll review some key points, research, tips and recommendations from infographics about Content Marketing. The infographics themselves have been zipped and made available for download so you can study them and learn more.
Assignment: Watch. Take notes. Ask questions here.
Here is the complete set of infographics on Content Marketing so you can review the items I touch on in the video lecture and study up on some other key points from the research that went into producing the graphics. Note that I did not create these, instead you should review the sites and companies behind each of the infographics since they will serve as resource sites for you.
Sites Mentioned in The Video and Companies Behind the InfoGraphics:
- ContentMarketingWorld.com
- MarketingProfs
- Content Marketing Institute
- Marketo
- TechValidate
- One
- Brandpoint
- Dlvr.it
- Column Five
- Slideshare
- Brafton
- Content+
- First 10
- Smart Insights
- NewsReach
- Attach Media
We'll look at a strategy to leverage the power of WordPress plus Google+ and other social media to form a site concept with Content Marketing components.
Assignment: Watch. Take notes. Ask questions here.
Content Marketing Plugins for WordPress
This plugin has not been updated in over 2 years so we will be replacing it soon with a new lecture for 2017 - 2018
SEO Tactics in WordPress
Review & Quiz... Lock in your Learning!
Lock in Your Learning: Before you get your certificate of completion, take one more 3 Question Quiz to lock in your learning as you consider strategies and tactics covered in the course.
Legacy Lectures: Older but Still Relevant
We review key take aways from the Content Marketing Retreat 2012 on Langley Island in the Puget Sound of Washington State. We'll learn from six speakers and their thoughts on strategies and tactics you can use in your Content Marketing.
Assignment: Watch. Take notes. Ask questions here.