4.15 out of 5
4.15
69 reviews on Udemy

Digital Marketing Course for Beginners

Learn how to Plan, Launch and Analyze various Digital Marketing Campaigns.
Instructor:
Rahul Khedkar
2,942 students enrolled
English [Auto-generated]
Plan, Launch and Analyze various Digital Marketing Campaigns

In this course your will learn how to create the website, how to bring traffic to the site through Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing, Affiliate Marketing and how to convert the incoming traffic into paying customers. You will also learn how to analyze and improve your digital marketing efforts. 

Introduction

1
Agenda

In this video, you will see what all topics are going to be covered in this course. You will also learn what is "Online Sales Funnel" and how this course will help you in that. 

Digital Marketing Landscape

1
Digital Marketing Landscape

In this video, you will get to know what is digital marketing, how is it better than the traditional marketing and how learning it will benefit you.

Website Creation

1
Website Creation

In this video, you will learn what is domain, what is web hosting and how to create a self-hosted website on custom domain name. 

Traffic Generation

1
Search Engine Optimization

In this video, you will learn;
What are search engines?
How they work?
What is Search Engine Optimization?
What is On-Page SEO?
What are various techniques of On-Page SEO?
What is Off-Page SEO?
What are various strategies of Off-Page SEO?

2
Search Engine Marketing

In this video, You will get to know:

What is "Search Engine Marketing"?
What is "Google Search Network"?
What are "Search Ads"?
How to bid for the search ads?
How to make account on "Google AdWords"?
Understanding the Google AdWords platform.
How to create search ads on Google Adwords?
How to select "Keywords" for targeting the Search Ads?
What is "Google Display Network" and how it works?
What is "Google AdSense"?
What are various targeting options in Display ads?

3
Social Media Marketing

In this video you will learn;
What is social media marketing?
Which are various social media platforms?
How Social media helps in demand generation?
How to launch an ad campaign on Facebook?
How to launch an ad campaign on Twitter?
How to launch an ad campaign on LinkedIn?

4
Content Marketing

In this video, you will learn.
What are various types of Contents?.
What is Content Marketing?
How to create the content?
How to distribute the content   
And Content Marketing Examples.

5
Affiliate Marketing

In this video, you will learn:
What is Affiliate Marketing?
Who are Affiliates and Advertisers?
What are affiliate Networks?
How traffic and sales can be improved through affiliate marketing?
How bloggers can earn money through Affiliate Marketing?

Conversion Optimization

1
Customer Acquisition Strategy

In this video, you will get to know:

How to acquire email Id of the website visitors?
How to make prospective customers experience your products or services?
How to increase the life time value of the customers?
How marketing automation helps the business?

2
Landing Pages

In this video, you will learn:
What are landing pages?
What are various types of landing pages?
What are core elements of landing pages?
What are landing page best practices?
How to create the landing pages?

3
Email Marketing

In this video, you will learn:

What is whole Email Process?
What is email marketing?
What are the steps of email marketing?
What are Email Service Providers (ESPs)?
How to create and send the single email to a group?
What is Email Automation?
What is Lead Nurturing?
What are drip emails?
How to create and send a series of emails to a group?

Analytics

1
Analytics

In this video, you will get to know:
What is Web Analytics?
How to analyze incoming traffic on the site?
How to use Google Analytics and use its various reports.
What is competitor analysis and how to leverage it?

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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30-Day Money-Back Guarantee

Includes

5 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion