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eCommerce Empire: Learn Shopify, Facebook and Instagram Ads

Build an eCommerce Empire. Learn Shopify store strategy and utilize Facebook and Instagram Ads to bring in sales
Instructor:
Social eCom
2,188 students enrolled
English [Auto-generated]
Learn to setup a Shopify store
How to source and find products to sell
How to build and grow your brand
Learn all the vital aspects of Facebook advertising including a deep understanding
Learn Instagram advertising to help boost your brand
How to target the appropriate audience
much much more!

In this course you will learn how to build an eCommerce empire from start to finish. We’ll start off by showing you how to sett up a Shopify store and utilizing Facebook’s advertising platform to bring in more traffic and sales into your Shopify store.  We’ll then show you how to use Instagram.

Along the way we’ll go over topics such as sourcing and finding the right products to sell, and how to build up your brand.

Next we will dive into Facebook Ads and how to use it for your Shopify store. You’ll learn how to run successful ad campaigns that will bring your business more leads or sales. 

We take you through understanding ad structure, and using the Ads Manager tools. You’ll learn some great tips for writing awesome ads, choosing effective images, and you’ll learn what specific audiences to target. 

1
Welcome

Shopify 101

1
Why Shopify
2
Getting started
3
Setting up products
4
Images
5
Shipping
6
Configure Shipping
7
Integrate with Amazon FBA
8
Payments
9
Taxes
10
Theme customization
11
Customize homepage and checkout page
12
Shopify pages and posts
13
Add images and videos
14
Additional pages to add
15
Page builders
16
Manage orders
17
Store management
18
Adding Apps
19
Sales channels
20
Facebook
21
Instagram, Pinterest and Amazon
22
Store Launch
23
POS

Sourcing and Fullfilling Products

1
Finding Products
2
Resources for Finding Products
3
AliExpress
4
Amazon
5
Sourcing to Scale
6
Alibaba
7
Dropshipping
8
Shipping
9
Sourcing Tips

Product Offers

1
Product Offers
2
Upsell Offers
3
Downsell Offers
4
Recurring Offers
5
Email Offers
6
Free Offers
7
Bundle Offers
8
Referral Offers

Brand Building

1
Building Trust
2
Brand Consistency
3
Example of Brand Consistency
4
Niche vs. General Stores
5
Importance of Customer Service
6
Social Proof

Optimization

1
Optimizing Conversions
2
Landing Pages
3
Conversion Optimization Overview

Product Presentation

1
Better Product Presentation
2
Creating Engagement with Products

Upselling

1
Effective Upselling
2
Upselling Steps

Facebook Ads

1
Facebook Ads Theory
2
Facebook Ads Theory Part 2
3
Targeting Interest
4
Launch and Test Ads
5
Scaling Ads
6
Evergreen Ads
7
Ad Types and Bidding
8
Facebook Pixels
9
Facebook Pixels Part 2
10
Facebook Pixels Part 3
11
Facebook Ad Types Part 1
12
Facebook Ad Types Part 2
13
Facebook Ad Types Part 3
14
When to Turnoff Ads
15
Example: FB Ads Sequence
16
Overview: FB Ads Sequence

*Bonus Section - Facebook Advertising: Getting Started

1
Getting Started with Facebook ads
2
Ad types
3
Targeting ads
4
Facebook ad terms
5
Ad account setup

Creating Facebook Ads

1
Ad structure and campaigns
2
Identifying target audience
3
Audience interest and behavior targeting
4
Budgeting your ads
5
Ad creation: image and content
6
Ad placements
7
Getting page likes and boosting posts
8
Managing existing ads

Facebook Ad Data

1
Create and schedule advertising reports
2
Understanding success metrics
3
Spending and billing summary

Ad Tips

1
How to create more successful ads
2
Improving ad performance
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Includes

12 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion