Ecommerce for Beginners – Become a Shopify Master Today!
- You always wanted to sell online, but don’t know where to start?
- You have great products, but more sales would be nice?
- In this course we will show you everything you need to know about selling your products online!
We show you how you can setup your shopify store and start successfully selling – right from your chair! This includes:
- Branding & Marketing
- Setup of Shipping, Payment and Taxes!
- How to add compelling Blogs and Pages
- Free Tools for great Product Pictures
- Product Placement, Picture and Description Guides
- Accounting and Bookkeeping for Ecommerce
- Google Analytics, MailChimp, Facebook Marketing and more!
- Domains and Customer Emails that work!
- Don’t wait any longer, start right now
Our course is vastly different than most other courses out there – we do not promise overnight success, but we show you a way how to build a steady online shop business that works. Our course is not made for dropshipping, but for all small businesses out there looking for a way to start online sales successfully and easily. You can start your own shop today with this course – no installations, no developers, no servers necessary. With our course and Shopify you just need some time and you’re up and running.
First we give you a complete branding and marketing guide. You will learn everything you need to know that your customers are happy and love your store and your products.
Then we show you exactly how to setup products, shipping, taxes, blogs and pages. You will learn how to connect and extend your store with apps. And we show you exactly which apps make sense and how to install and configure them. In our great lectures about products we show you our guidelines for successful product descriptions.
You will make great product pictures and product banners with free tools on the web. We will guide you through the usage of those tools so that marketing your products becomes a breeze!
But this is just the beginning!
In our later sections we show you how you can save hundreds of dollars by preparing your accounting and bookkeeping the right way. Your accountant will be happy and you finally understand all this accounting language.
Then we guide you in a complete section about Google Analytics through the tools that help you better understand your customers. You will learn how to setup and reach goals with ease!
Don’t wait any longer and don’t look any further.
With Shopify there is nothing to install and you can start selling your products right away! From the Shopify-Website:
“Shopify is web based ecommerce software. This means there’s no installation required and it works with all operating systems (including Windows and MacOS). We host Shopify so you don’t have to worry about installing, upgrading or maintaining any software or web servers.”
Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.
If you ever thought about starting or increasing your sales online – start here and start now!
In this lecture we are talking about the Shopify Platform in General and present the Key Features of Shopify
One Inventory, Multiple Sales Channels
Via Buy button, Facebook, Pinterest, Twitter
Free and Paid Themes
Apps to extend the functionality
A Variety of Payment Gateways
Pages and Blog
A great Community
Dedicated Support Team
CDN via Fastly
DDoS Protection and Scalability
Throughout the course we provide you with an e-book and necessary action steps. You can download this material and print it out.
This Quiz gives you a quick overview of Shopify and introduces the most important parts
Branding and Your Market
This page is for your branding and design guideline. Print it out and fill in missing parts.
We talk about the Branding and the Marketing
Login, Signup and first Settings
In this section we will go through the initial signup and shop setup. We set a shop name, configure our contact email addresses and select a plan.
In this section we sign up to Shopify
In this section we go through the dashboard and the different available sales channels in Shopify. It is the foundation of how you work with Shopify.
In this lecture we go through the general store settings.
We will give the shop a name and a description and we will explain why this is important.
Products, Pictures and Digital Downloads
In this section you will add your first products to the store. We will talk about product descriptions, variations.
We add a title, picture and description.
Variants, Discounts, Inventory
In this section we show you how you can get the most out of your product pictures. From great tips for pictures to simple post-editing. We are talking about Snapseed or Adobe Photoshop of Android/iPhone.
Additional Material after this lecture:
Here we are going through the 3yes rule. We will show you great ideas how to pump up your conversion of your store. Additionally we talk about Scarcity.
We see what Shopify can do for you in terms of inventory.
In this page we show you all you need for your product pictures, product descriptions and digital downloads
Blogs, Pages and Content
Lets talk for a second about the importance of pages and blogs. Pages are a great way to help customers find out about your store, who you are and create trust in you. Blog Articles are a perfect way to create content-marketing and help get traffic to your page. If you are the leader in your niche, you should also show it via your blog. Build a great community!
In this page we will add a simple contact-us and a FAQ page. We will also add the navigation elements so that customers can reach our pages easily.
We add these pages to keep customers better informed and raise our credibility level.
On this page of the e-book you can learn more about blogs, pages and content
Theme Settings, Logo and Awesome Banners
In this lecture we go through the theme settings. We show you exactly how you can add, remove and edit sections such as the header, the footer or the main page. Add Maps or a Gallery to your Homepage and impress with a different font or coloring.
It all starts with the logo. You should actually spend a few hours and a few hundred dollars on a great designer. It is worth it.
But for a starter we will create our own logo quickly directly in the browser.
Alternatively we will show you a great platform that designs logos for cheap.
On this page of the e-book you get all the information you need for the blogs, pages and beautiful banners and ads
Shipping, Taxes and Payments
Here we select the countries we ship to.
Approaches to Shipping, manual, outsourced, drop shipping
Pricing methods, weight/order amount
In this lecture we talk about payment settings.
Can be country specific because not all payment processing options are available in all countries
Therefore will talk about the general approach and concepts:
Some Well known payment options (Shopify payments, Stripe, Paypal)
Setting up a payment processing option
Things to watch out for/consider:
You can (and probably should) offer more than one payment method (could help conversion)
The setup process for each will likely vary slightly
Watch out for the best rates (i.e. some are more expensive than others)
Watch out for additional Shopify charges for using some payment options
Make sure to thoroughly test before releasing
Here we have a closer look to the available checkout settings
Checkout with Amazon
Apps for your Store
what are app’s
why should I use them
Basic process of integration
some require modifying source code
some are not well supported
some are paid and some and free
- Read the details and check the reviews!
Monitoring Store Financial Performance
The differences and similarities between monitoring financial performance and bookkeeping
Information that Shopify supplies is mostly non-financial so we need to look outside of shopify for both Financial Performance and Bookkeeping solutions.
Exporting data from Shopify
How to use data to track profitability of stock items
How to use data to calculate overall store profitability
Problem with doing this regularly is that it takes time
Starting off - spreadsheets are fine
Getting bigger - cloud bookkeeping packages, QBO, Xero, Wave, differences and similarities
Example of how to setup Xero Integration
Once you start growing seek professional advice
Integration setup - ask for advice to get things right first time
Sales Tax - watch the limits
Tax in general - be careful
Orders and Customers
A general overview of the orders sections of shopify admin
In this lecture we show you how we can place a manual order. We also take a brief look at abandoned checkouts
Analytics for the Store
In this section we signup Google Analytics and connect it to shopify
Here we go through the basic and real-time reports and see what kind of information we get out of them.
Lets track exactly how many customers are adding items to the cart,
entering shipping informations and actually buying something. We can use
this for several different things, such as special blog-entries which
advertise a product or other sites and see where customers stop in the
Here we are going to get in-depth information directly in Google Analytics about Customers searching on our shopify store.
Here we make sure that when bots and spiders go to your site that they are not recorded as customers. Also we show you a great way of removing any spam from your Google Analytics data!
In this last lecture we summarize the Analytics Section and give you more information to print out.
Your Shop goes Live!
Internal Shopify Domains vs. External Domains. Fcomet.com is a good option.
We can have several different email addresses for our store. We set it up in a way that it makes sense for our customer and creates even more trust in us.
If you add a facebook page you can reach your customers even faster with promotions, new blog articles or new products. You should do this early on!
We add a Mailchimp integration and send out newsletters
This page summarizes everything you need to know to get your store live!
Thank you for taking part in this course. In this final lecture we go through an extensive store checklist to make sure everything is up and running correctly.
We hope you liked our course.
If you have any questions feel free to reach out to us in the forum at any time!
Thomas & Andrew