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Ecommerce PPC Ads 2019: Google Shopping & Merchant Center

Product Listing PPC Ads with Google Shopping: Ecommerce sales strategy that is much more effective than basic AdWords
Alex Genadinik Business Coach
791 students enrolled
English [Auto-generated]
Create Google Merchant account and run highly-converting Google Shopping ads
Get cheap ad clicks from lucrative traffic who are currently shopping
More effective for sales than Facebook ads or Instagram ads
Sell more products and run ads more profitably
Grow revenue, profits and ultimately your business
Get better click-through rates on your ad than with regular Google AdWords ads

Set up highly-converting Google Shopping ads that are made specifically to sell products. Get traffic that is shopping and ready to buy now, and learn how to optimize your ads to get the best leads cheaply.

Google product listing ads have a much higher click-through rate on the Google search result page than transitional Google AdWords.

Whether you are already running Google AdWords ads for your products or not, you should definitely run Google Shopping ads because they convert much better, are generally cheaper, and are made specifically to promote products.

If you want to sell more products, I strongly encourage you to run exactly these kinds of ads. If you are not doing so already, you are missing out.

And if you’ve tried Google AdWords ads or Facebook ads for products, and could not generate sales, this might be a better option for you since you will be capturing traffic that is already looking for what you are offering.

Try this course today and begin running your ads soon. 


I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.


* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don’t sell anything and don’t collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured


What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals. 

You can also get my help and advice any time! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 


When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.


The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll now.

Welcome section

Course and instructor introduction - please watch so you know what to expect
Differences between AdWords and Google Merchant
Visual difference of Google Shopping ads vs. AdWords ads
Creating your merchant account
More on website verification
Creating your first data feed
Beginning to fill out your data feed
Filling out the product feed
Link to the Google product taxonomy
Correctly setting your title attribute
Link to the Google guide for the title field
Optimizing the description field in your product feed
Link to the page discussed in previous video
Linking your AdWords account
Another way to upload your product feed: From your ads setup dashboard
When you have a large product feed file
Almost there - creating your campaign
Starting to run the ads

How to get cheaper ad clicks & more ad impressions

How to begin running your ads from AdWords
What if the product doesn't get many clicks at first?
How to get cheaper clicks with the Ad-rank and how to boost it
More ad attributes: Strategy to decrease cost of clicks & getting more exposure

Analytics for your ad clicks

How to set up Analytics for your AdWords clicks


Keyword exercise to try
We are nearing the end of the course
Decisiveness: Start and stop planning & key to success from business literature
Working on your business vs. in your business
Bonus lecture: Discounts on my top marketing course and my books
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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30-Day Money-Back Guarantee


1 hours on-demand video
4 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion