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Email Marketing Mastery: Convert Your Leads into Buyers

Grow your email list, ensure deliverability and increase your ROI by knowing how to effectively use email marketing.
Basim Salim
2,870 students enrolled
English [Auto-generated]
Write emails that demand an action from your reader and in turn result in sales
Craft attention grabbing subject lines that get emails clicked and opened
Learn how email marketing is more different than ever in 2016 and why you need to learn how to write effective emails
Know why they need an Email Marketing Service Providers to send their mass emails to increase sales
Choose the right email marketing service provider to ensure their emails get delivered, opened and clicked
Create an irresistable lead magnet that will drive thousands of visitors and increase your email subscriber list daily.
Know when the best times are to send emails so they get opened right away
Know how often you should send emails so they don't end up being treated like spam
How to work through email analytics and what metrics they need to keep in mind. Bonus, learn how to optimize your stats
How to use MailChimp as your Email Service Provider and apply concepts learned in this course.

Imagine this…

Waking up each day, typing up an email, pressing SEND and then watching the sales roll in.

Could there be anything more satisfying than that?

This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more important than it is now. But there’s a problem; most people don’t know how to do it right

How do you do it right?

By making sure you are maximizing conversions and click-through rates with every email you send. Just as managers of five-star restaurants spend hours combining the right ingredients for their recipes.

Similarly, creating a five-star email marketing campaign involves more than laying out some content and crossing your fingers – emails with killer click-through rates have a special mix of the right content, a stellar layout, and the right underlying strategy.


The Email Marketing Mastery course is about maximizing your ROI (return-on-investment) from your email marketing campaign so you have killer click-through and open-rates for your emails. Remember not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational before they can consider buying your products and services.

In this course we’ll be looking at the key ingredients of a successful email marketing campaign, things like how to…

  1. Generate leads for your website through lead magnets
  2. Structure your emails in a way that get opened and clicked and convert to sales.
  3. Optimize your email by choosing the best subject lines for your industry
  4. Understand email analytics so you know how to optimize your emails for future campaigns.
  5. How to use my favourite (but free) marketing tool to create email marketing campaigns on the

This course is perfect for you…

  • If you want to use the power of email marketing to generate more sales for their business.
  • If you want to convert your database of leads (no matter how small or big) into a consistent stream of cash-flow for your business.
  • If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
  • If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.

Keep in mind… 

You should know that you don’t need a big email list or fancy software to start seeing amazing results from email marketing. 

You simply need a strategy.

Click on “Take this Course” or “Add to Cart” now to get started.

Introduction: Email Marketing 101

Intoduction to Email Marketing

In this lecture we will learn the importance and effectiveness of email marketing and what it can bring about in your online business.

Email Marketing in the Digital Age

In this lecture, we will take a look at how Email Marketing has changed in the Digital Age as buyers become more and more empowered.

Choosing an Email Marketing Service Provider

Why You Need an ESP (Email Service Provider) for your Business

By the end of the lecture, you should realize the utter importance of having an ESP and why using a personal mail client isn't enough OR can even be hazardous.

How to Choose The Right Email Marketing Service Provider

By the end of the lecture, you should be able to ask your self some key questions in order to determine which Email Marketing service provider is right for you.

Single Opt-In v.s. Double Opt-In

Many ESPs offer either single opt-in or double opt-in for collecting emails. Learn which options is best for you when choosing an ESP.

List of Reputable Email Marketing Service Providers

Here are a list of email list service providers to help you with your email marketing.

Building Your List

How to Create an Irresistable Lead Magnet
In this video, I will show you how you can come up with a Lead Magnet to increase your subscriber list.
How to Create an Irresistable Lead Magnet EXERCISE

In this video, we will go through an exercise together to come up with a lead magnet. Please be sure to share it in the discussion board.

Lead Magnet Ideas

After you know how to come up with a Lead Magnet, here are some 20 lead magnet examples for you to take inspiration from.

Create Multiple Call to Actions (CTAs) Throughout Your Website

In this video I will show you where you can place your Lead Magnets and create powerful Call-To-Actions.

Crafting the Perfect Email

A Clear, Attention Grabbing Subject Line

Learn how to craft an irresistible attention grabbing headline that will get your emails to be opened.

A Real Sender

Learn why customizing your 'From' address can help boost your open-rates.

Company Branding

You will learn why having a branded email can help establish credibility and avoid spam alerts.

Personalized Email Copy

You will learn how to write personalized email copy that helps a person feel they are being spoken to and not sold to.

Strategic Email Segmenting

Learn how to segment your email so you are speaking to the right audience without being too generic.

Your Value Proposition

You will learn how important it is to make sure you are making it clear what your value proposition is and how to communicate it well.

Creating Effective Call to Actions

You will learn how CTAs are the main aspect of an email and without a good CTA your email is useless.

Relevant Powerful Image

Learn how to use powerful images to help increase the clickthrough rates of your email campaigns.

A Secondary Call to Action

A secondary Call to Action is an important must of every email and you will learn how you can encorporate it.

Social Sharing Button & Links

Learn the importance of social sharing buttons and where you place them.

Link to Privacy Policy

Learn how to keep your email subscribers aware of what you do with their information with the Privacy Policy.

The Unsubscribe Link

Learn the importance of an unsubscribe link and why you need to place it where someone can see it.

5 Pre-Optimized Templates

Look at 5 examples of how to encorporate the key elements of a five-star email mentioned in the lectures above.

Sending Your Email the Right Way

Email Frequency – How Often Should I send Emails?

Learn to ask yourself the following questions before you start sending out emails frequently.

Email Timings – What is the best time to send an Email?

Learn when the best time it is to send an email to your email list.

Email Analytics 101

Email Metrics Basics

A quick overview of what we will cover in the section below.

Emails Sent

Learn what the metric Emails Sents means and how to optimize for it.


Learn what the metric Delivered means and how to optimize for it.

Bounced Emails

Learn what the metric Bounced Emails means and how to optimize for it.

Opens/Open Rate

Learn what the metric Open Rate means and how to optimize for it.

Clicks/ Clickthrough Rate

Learn what the metric Clicks means and how to optimize for it.

Learn what the metric Unsubscribe means and how to optimize for it.
Marked as Spam
Learn what the metric Marked

as Spammeans and how to optimize for it

Email Marketing with MailChimp (Free Email Marketing Service Provider)

How to Create Your Lead Magnet Form on Mailchimp

Learn how to Sign-Up for Mailchimp and create your lead magnet form and embed it on Wordpress

How to Craft an Email using MailChimp's Drag & Drop Editor

Learn how to craft an email using mailchimp

How to Track Your Campaign Metrics

Learn how to track your email campaign results.

FREE Email Marketing Resources

101 Best Email Marketing Subject Lines

Need some inspiration for email subject headlines? Here's a free resources from Digital Marketer.

Gain Fear Logic Campaign (SWIPE COPY)

This is a swipe copy for those reaching out to their list to sell a product.

Course Conclusion

Thank You...and a Little Favour!
BONUS: A little gift for you...
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1 hours on-demand video
1 article
Full lifetime access
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Certificate of Completion