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Facebook Ads & Facebook Marketing MASTERY 2019 | Coursenvy ™

Facebook Marketing from beginner to advanced! Join 150,000+ students who MASTERED Facebook and are Facebook Ads experts!
Instructor:
COURSE ENVY
107,161 students enrolled
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Connect with new audiences and lower your ad costs via Facebook Ads!
Mass post quickly to various social media networks!
MASTER Facebook Ads Manager!
Implement the Facebook Pixel and advanced tracking strategies.
MASTER your sales funnel... awareness, retargeting, and conversion!
Average $0.01 per engagement/like/click with my Facebook ad strategies!
Use the advanced features available in Facebook Business Manager.
MASTER Facebook Marketing all in one course!

Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK ADS! Facebook Marketing is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to PROMOTE! Join our 200,000+ students who have MASTERED Facebook advertising with out A-Z Facebook Mastery Course! 

    Three reasons to TAKE THIS COURSE right now! 

  1. You get lifetime access to lectures!

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for my clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also layout how to optimize your Facebook page and Facebook ads therefore enabling you to reach any type of target market! Make the most of social media marketing and make it easy… so you can  get back to what you do best, running your business!

In this course, you will learn Facebook Marketing from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel… the things you will learn about Facebook are truly amazing and will instantly help advance your presence online!

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS… LEARN HOW FACEBOOK MARKETING, FACEBOOK ADS, AND SOCIAL MEDIA MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME!

ENROLL NOW!

INTRO TO FACEBOOK MARKETING

1
Learn How I Get $0.01 Likes and Clicks that Lead to Sales with this Course!

As a marketing consultant for over a decade, I have gotten a real handle on the Facebook ad market and am passing that knowledge on to you!

2
Basics of Facebook Ads

Learn the basics of Facebook advertising.

3
Private Coursenvy Community for Q&A

Add to this courses Q&A section as you go through this course. I will try to respond within 48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

4
How to Create a Sales Funnel on Facebook - CREATE YOUR OWN NOW!

Understand lead generation and lead capturing. Now DRAW a funnel on a piece of paper and sketch out your own Sales Funnel! 

5
A Few Quick Tips...

FACEBOOK PAGE

1
Facebook Profile VS. Facebook Page
2
How to Create and Optimize a Facebook Page
3
How Do I Claim My Vanity URL on Facebook
4
Top 5 SEO Tips for your Facebook Page

Search Engine Optimization is CRUCIAL for your Facebook page success! Check out these top 5 SEO tips!

5
Why Keyword Research is CRUCIAL!
6
How to Use Keywords in your Facebook Page Description

Learn how and where to add keywords to your Facebook page so you will rank #1 in Google searches!

7
What Makes your Facebook Page Awesome?

If you can't answer that question...this lecture is a must watch!

8
How to Install Facebook Apps + Best Facebook Page Apps

Using the proper Apps on your Facebook Page can not only reduce bounce rates by keeping users on your page for ALL their needs, but Apps will also up the social reach of your brand in many ways!

FACEBOOK ADS

1
Marketing 101 - 3 Elements of Successful Ads

Even if you have NEVER had a general marketing class, you can succeed with Facebook ads! In this lecture I cover the THREE basic fundamentals every successful ad includes.

2
Facebook Ads Funnel by Coursenvy - PDF
3
The Ultimate Guide to Creating Facebook Ads by Coursenvy
4
Step 1 of Facebook Ads - CAMPAIGN
5
Steps 2 of Facebook Ads - AD SET
6
Step 3 of Facebook Ads - AD
7
4 Elements of the Perfect Facebook Ad
8
Budgets, Bidding & Schedules for Facebook Ads
9
A/B Split Testing 101

***The Create Multiple New Ads Sets feature won't be available soon (later 2019).

Instead, learn how to use the Split Test option at the campaign level. Learn how to create a Split Test in Lecture #16: The Ultimate Guide to Creating Facebook Ads by Coursenvy


***NOTE*** With this old split test technique, there is AUDIENCE OVERLAP when creating your split tests. Which means that the same audience may see both ads. Which isn't a bad thing, but note you are bidding against yourself which may increase the cost of ad spend. I suggest you start using the split test option discussed in Lecture #16: The Ultimate Guide to Creating Facebook Ads by Coursenvy

10
70%-20%-10% + Create a Post Engagement Ads
11
Split Testing in Facebook

***NOTE: Minimum ad spend for this ad type.***

A/B split testing needs a significant amount of traffic to be able to show true split test results with confidence. So a minimum ad spend is required. 

If you don't have this ad budget to spend, continue the cheaper, "hack" method of split testing at the Ad Set and Ad level, one variable at a time.

12
Split Test Images with Carousel Ads
13
List of Cheapest Countries for Facebook Ad Clicks

Learn what countries are the cheapest CPC (COST PER CLICK) for Facebook ads!

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: You will not MARKET to this entire page in the future (make sure to ONLY target your specific country in boosted posts, etc. ads targeting your Facebook page users). For example: I am a brand that targets people in the UK. I build my page clout to 10,000 likes for under a $0.01 per like with Thailand page like ads only. I will know in the future as new people like my page, these are organic likes (most likely because of my content and page like clout). So in future ads targeted at my page followers/likers, I will only target my countries of choice (i.e. the UK), therefore excluding these original cheap likes/Thailand people unlikely to purchase my UK specific product. 

Cheap page likes are for building page followings, only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics/locations, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing targeted at this Facebook page.


14
CHEAP Facebook Page Likes HACK

DISCLAIMER: Only do this if you are trying to build clout for your page (i.e. building a large following).

***REMEMBER: This will not equate a good page to REMARKET to in the future. I use this hack for clients who don't care about remarketing and boosting posts to their page following/likers. They strictly built the page to X likes for social clout ONLY, then use custom targeting for all future ads, EXCLUDING people who liked their Facebook page (under Ad Set < Connections). Doing this will also force your organic page reach to be targeted at these cheap countries for the most part.

Cheap page likes are for building page page followings only to make your brand look big and important.

Marketing ads directed at this page in the future will not be very effective. You will need to not only target the page as an interest, but also select other key demographics, other interests, etc to identify the "GOOD" followers of this page if you plan to have paid marketing to this Facebook page.

15
How to Create a Viral Video

FACEBOOK PIXEL

1
Facebook Pixel, Standard Events, and Custom Conversions
2
How to Install the Facebook Pixel in 2019
3
Facebook Pixels: What do you want to track?
4
Facebook Audiences and Targeting
5
The BEST Lookalike Audience HACK

Make your Lookalike audience 10x better in Facebook ads!

6
Standard Events or Custom Conversions?
7
Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW!

If you created a pixel prior to June 9, 2015, you have an older version of the pixel. Learn how to install the Facebook pixel in this lecture.

8
Facebook Pixel (OUTDATED 2018) - Reference Only for "Pixel Your Site" WP PLugin
9
Create an Audience for Facebook Ads (OUTDATED 2018) - Reference Only

Types of Facebook Ads - IN DEPTH ANALYSIS

1
Lead Generation Ads
2
Use the Facebook Pixel for Remarketing/Retargeting Ads
3
Dynamic Ads - GREAT for Ecommerce!
4
INSTAGRAM ADS on FACEBOOK!
5
Advanced Instagram Guides
6
Local Business Ads on Facebook (Brick & Mortar Businesses)

Reach people near your business on Facebook!

7
Ads in Facebook Messenger
8
Messenger Chat Bots Ultimate Guide
9
Facebook Offers and Offer Ads
10
"Click to Call" or "Call Now" Facebook Ads

FACEBOOK ENGAGEMENT

1
Facebook Engagement

With Facebook's organic reach dropping, increasing engagement of your posts are crucial! Likes, shares, and comments all count as ENGAGEMENT to Facebook – as do clicks on links, videos, and photos.

2
Facebook Videos - PDF
3
Mastering the Facebook Algorithm - PDF
4
WATCH ME: Create Page Likes Ads - MULTIPLE AD SETS
5
Social Media Posting Calendar - Planning is Your Key to Success!

FACEBOOK REPORTING & INSIGHTS

1
What is a Relevance Score + How to Increase It

Do you understand what the relevance score is next to your ads on Facebook? Learn what it means here!

2
2016 UPDATE to Facebook Ads Manager - Reporting Integrated

The New Facebook Ads Manager is officially released! Here is a complete guide of everything you need to know about the Facebook marketing tools update!

3
Learn the Power of Facebook Insights

Facebook Insights help you learn the type of person liking and sharing your content. Use this data for future targeting ads!

4
Audience Insights

Social Media Marketing

1
Why is Social Media Marketing Important?

Learn the importance of SMM to SEO!

2
What Content Should I Share?

Learn the golden rules of content and what to share and when on you social media channels!

3
Social Media Management Tools: How to Cut Posting Time in Half

Learn how to speed up your social media marketing and posting time.

4
Want to learn more about Social Media Marketing?

Common Facebook FAQs - Watch our Coursenvy Team Answer YOUR QUESTIONS!

1
COMMON FAQs
2
#1 - CREATING AN AD - PART 1
3
#1 - CREATING AN AD - PART 2
4
#2 - WHEN TO USE WHICH MARKETING OBJECTIVE - pt1
5
#2 - WHEN TO USE WHICH MARKETING OBJECTIVE - pt2
6
#2 - WHEN TO USE WHICH MARKETING OBJECTIVE - pt3
7
#3 - CREATE A FACEBOOK PAGE
8
#4 - HOW TO BUILD SUCCESSFUL FACEBOOK ADS
9
#5 - SALES FUNNELS WITH FACEBOOK ADS - pt1
10
#5 - SALES FUNNELS WITH FACEBOOK ADS - pt2
11
#6 - ADVANCED CONVERSION ADS
12
#7 - HOW TO SCALE YOUR FACEBOOK ADS
13
#8 - SPLIT TESTING FACEBOOK ADS
14
#9 - UNPUBLISHED FACEBOOK POSTS
15
#10 - HOW TO GET INSTAGRAM FOLLOWERS
16
#11 - LOCAL TARGETING IN FACEBOOK ADS
17
#12 - ADVANCED VIDEO ADS
18
#13 - LEAD GENERATION ADS
19
#14 - FACEBOOK ADS TO FREE EBOOK LEAD CAPTURE
20
#15 - ADVANCED LOOKALIKE AUDIENCES
21
#16 - ADVANCED INSTAGRAM ADS
22
#17 - AUDIENCE INSIGHTS
23
#18 - FACEBOOK REPORTING
24
#19 - ANALYTICS VS REPORTING

Are you still struggling? This is an example from a student that just wasn't 100% confident in Facebook ads yet and messaged us for help in 2015! Send us your Facebook Page and Question and you may get featured in our course!

25
#20 - HOW TO SHARE ASSETS ON FACEBOOK

Are you still struggling? This is an example from a student that just wasn't 100% confident in Facebook ads yet and messaged us for help in 2015! Send us your Facebook Page and Question and you may get featured in our course!

26
#21 - DYNAMIC CREATIVES 101
27
#22 - PRODUCT CATALOG 101
28
#23 - FACEBOOK ANALYTICS FUNNEL
29
#24 - CANVAS 101
30
#25 - FACEBOOK DEVELOPER APPS
31
#26 - FACEBOOK EVENTS
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