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Facebook Ads for E-Commerce: The Complete Guide

Learn how to run Facebook and Instagram Ads with a 6 Figure Shopify Dropshipping Entrepreneur & Best Selling Instructor
Adam Reed
10,524 students enrolled
English [Auto-generated] More
Create a Facebook Page for a Business, Brand, Community, Service or Other
Create an Ads Manager Account
Set Up Payments, Limits and Billing on an Ads Manager Account
Navigate Your way Around Ads Manager Tools and Features
Understand the Structure of a Facebook Ad
Understand All Facebook Campaign Marketing Objectives
Appreciate how Important Facebook is in Advertising Today
Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
Save Time with Saved Audiences
Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
Create Slideshows using Facebook's Slideshow Feature
Create Page Post Engagement Ads
Create Website Conversion Ads
Create Page Likes Ads
Create Video Views Ads
Create Dynamic Product Catalogue Sales Ads
Improve Your Ad Copy with a Few Simple Steps
Improve Your Targeting with Some Easy Edits
Understand the Facebook Pixel, What it is, What it does, Why it's Important
Create a new Facebook Pixel
Install a Facebook Pixel on to a Shopify Store
Use a Facebook Pixel in a Facebook Ad
Build Custom Audiences from Multiple Sources
Upload Email Databases to create Custom Audiences
Utilise your Website Traffic to make Custom Audiences
Create Advanced Audiences of Your Best Customers
Build Lookalike Audiences from Facebook Pages
Build Lookalike Audiences from Custom Audiences
Build Lookalike Audiences from Video Views
Laser-Focus Custom and Lookalike Audiences using Constraining
Work out Your Profit Margins
Create Customised Reporting for Better Analysis
Learn of the Best Set Up for E-Commerce
Analyse Facebook Ad Performance based on CPP
Use Breakdowns to Get Better, More Detailed Insights
Advanced Reporting Techniques such as Editing Conversion Windows
Use a Tool to Generate Awesome Infographics from Your Data
Know how to Split Test Properly without Wasting Money
Perform Your Own Split Tests
Know some great Targeting and Creative Variables to Split Test
Learning of 3 Easy Scaling Methods for Beginners


Learn from a Best Selling Udemy Instructor. Adam has two of Udemy’s best selling courses under his belt, so you know that you’re in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he’s now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field…

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam’s business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I’ll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You’ll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

…What’s your Goal for 2017?

The Topics and Areas Covered in this Course include:

  • Introduction to Facebook Ads and a presentation on their importance in today’s advertising and marketing campaigns, from big brands to small business.
  • Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
  • Setting up Facebook Pages
  • Setting up and navigating a brand new Ads Manager Account
  • Setting up Payments, Budgets and Limits
  • Mistakes that a lot of new Facebook Advertisers make and how to avoid them
  • The complete guide to the structure of a Facebook advertising campaign
  • Comprehensive breakdown of the different marketing objectives used in Facebook Ads
  • A discussion of the ‘Website Conversion versus Page Post Engagement’ debate
  • Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
  • A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
  • A whole section of ‘Watch Me Lives’ that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
  • A short break and summary of what you’re learnt so far, along with 10 Basic Tips to better Advertising on Facebook

…And that’s just the ‘Beginners’ Section!

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors’ advertising and marketing campaigns so you can implement their best strategies on your own business!
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
  • 10 PRO Tips for Better Ad Imagery – Tried and Tested for Years in the Advertising Industry
  • My Very Own Step-by-Step ‘Winner’s Guide to Facebook Ad Creatives for E-Commerce’
  • A Complete Explanation of the Facebook Pixel
  • Creating and Installing a Facebook Pixel on to Shopify
  • Checking the Pixel Works
  • Using the Pixel in our Facebook Ads
  • A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
  • A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
  • Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
  • An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren’t ‘Missing’ any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing – How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

… But it doesn’t end there! There’s even more to come!

After ALL of this Content, You’ll be more than confident o launching your own Facebook Advertising Campaigns, especially if you’re an E-Commerce Business Owner or Entrepreneur.

As a MASSIVE Bonus Section, I’m going to be recording LIVE, my very own Over the Shoulder Case Study Campaigns and Showing you them here in the Course!

Here’s what’s included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency – You see what works and what doesn’t work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis!

And if that wasn’t enough… You’ll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you’ll also get access to list of useful resources you can use in your Facebook advertising campaigns.

All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny!

The ultimate set of skills for a Digital Nomad lifestyle!

…Are you ready to change your life?

Introduction to the Course

Introduction to Facebook Ads
Crazy Stats about Facebook Ads that will BLOW Your Mind!
Course Overview: How this Facebook Ads Course is Structured
About your Instructor
A Quick Snapshot of What's Possible

Further Information on Facebook Ads

How Facebook Ads Work
Why Facebook Ads are Effective
Key Points to Take From This
Important Information Before You Proceed

Getting Ready to run Facebook Ads

Section Overview
Setting up a Facebook Page
Setting up your Ads Manager Account, Payments, Limits and Billing
Avoid these 3 Facebook Advertising Mistakes at all Costs

Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert

Section Overview
The Campaign Tier
The Ad Set Tier and the Advert Tier
Test: The Structure of a Facebook Ad

The Facebook Ads Campaign Level in Detail

Overview of Campaign Objectives
Brand Awareness
App Installs
Video Views
Lead Generation
Product Catalogue Sales
Store Visits

The e-Commerce Debate: Engagement or Conversion?

Page Post Engagement versus Website Conversion
Update: Watch this if you're confused about the Facebook Pixel and Conversions

Ad Set Level in Detail

Advert Set Name
Conversion (Visible in Conversion Campaigns only)
Audience Targeting Overview
Introduction to Custom Audiences and Lookalike Audiences
Location, Age, Gender and Language
Demographics, Interests, and Behaviours
Quick Tip: Save Time with Saved Audiences
Quick Tip: Avoid Wasting Money on these Placements
Budget and Schedule
Scheduling Start Times
Understanding the Audience Size Gauge

Watch Me Live: Favourite Ads for Shopify and Ecommerce

Section Introduction
A Note About the Watch Me Lives in this Section
Watch Me Live: Creating a Page Post Engagement Ad
Watch Me Live: PPE 48 Hour Update
Watch Me Live: Creating a Page Likes Ad
Watch Me Live: Creating a Video Views Ad
Watch Me Live: Creating a Website Conversion Ad
Watch Me Live: Website Conversion 24 Hour Update
Watch Me Live: Setting up a Facebook Product Catalogue
Watch Me Live: Product Catalogue Sales

10 Basic Tips to Better Advertising

10 Basic, Easy Tips to Better Advertising on Facebook
List of Resources, Websites and Apps to Use

The Easy Target: Using Facebook Audience Insights Tool

Audience Insights Basics
How I Would Use Custom Audiences and Pages with Audience Insights
Starting from Scratch: How to Use Audience Insights for Better Targeting
Advanced: Spying Competitors' Content to Inform Your Own

The Complete Masterclass to Creating Amazing Facebook and Instagram Ads

Example and Explanation of an Awesome Facebook Ad Creative
Example and Explanation of an Amazing Instagram Ad Creative
List of Websites to Get Free Photos and Images for Your Ads
Photoshop Size Guide for Facebook Ads
Photoshop Size Guide for Instagram Ads
Free Download: FB Ads Text Grid Templates
How to Create a similar Meme-style Instagram Image Ad with Photoshop
Amazing Videos for Print on Demand
Awesome Free Mobile App for Creating Videos
10 Pro Tips for Better Ad Imagery that You Need to Know
Pattern Interruption: America's Most Famous Family
My Winner's Guide to Facebook Ad Creatives for Ecommerce
A Step-by-Step Guide to Improving Your Ad Copy

The Secret Service: Spying on Competitors' Ad Campaigns

About this Section: Become a Facebook Ads Spy
The Facebook Ads Gallery
Checking Ads Delivered to You
The Spy Undercover as the Target

Facebook Pixel for Shopify and e-Commerce

What is the Facebook Pixel
Creating and Installing a New Facebook Pixel
Checking the Pixel is Installed
Using Facebook Pixel in Conversion Ads

Building Custom Audiences

Section Introduction
Customer File (Email List)
Website Traffic
Past Customers and Repeat Customers
Purchase Power Audience
Engagement on Facebook 1
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10 hours on-demand video
9 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion