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From China to Amazon – A LIVE case study and complete guide

Learn how to import from China and ship directly to Amazon FBA - See how I became the no.1 Bestseller in my category
Instructor:
Manuel Becvar
9,371 students enrolled
English More
Learn what steps you need to take before contacting suppliers
Discover how to research regulations, materials and popular products.
Understand how to filter out the clutter on Alibaba and other websites and find the best suppliers quickly.
Get insight into how to evaluate what suppliers are worth contacting and how to avoid time wasters
Learn to formulate emails and see the scripts I use to get the results you are looking for quickly
Learn the best ways to calculate shipping costs and all other customs and duties to get accurate landing prices for delivery to your warehouse/fulfillment center.
Take sourcing to the next level and discover how to save time with efficient data management.
Learn how to use Manuel’s custom designed shopping list to exactly calculate your costs, profit margins and other metrics that help you to make the right decisions quickly. The shopping list makes the sourcing process more efficient and can be used for sourcing any product.
Look over my shoulders on how I communicate with suppliers in China, check samples, list the product on Amazon, create a packaging, inspect the goods in China, ship it to Amazon USA and launch the product
Find out how to get exclusivity agreements, sign purchase order contracts and get the best out of your product.

UPDATE 8th of MAY 2016: I have now sold over 340 units within 16 days since my launch on Amazon totalling over 10,000USD in sales.

Update 3rd of October 2016: Sold over 2500 pieces with a monthly profit of 3500$/month. Total sales of over 40,000$ with this product only! 

Update 19th of October 2016: My product has sold over 3500 units and I am the Number 1 Bestseller in this very competitive category!!

Update 7th of February 2018: I have now sold over 20,000 units profiting me over 100,000US$ since launching this product nearly 2 years ago. Sales is still strong and an evergreen in my assortment. 

Update 17th of February 2019: After selling this item (and others under this brand) for more than 3 years I have successfully sold this brand for a mid 6 figure completing this case study. Total profit for all items sold amounts to over 200,000$ & the amount I sold this brand for.

See all steps on how I did it within this course!

My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 11 years now. 

This course is unlike any other course that you can find anywhere online. It is THE only course that actually shows you a LIVE example on how to choose a product, contact suppliers in China, verify them, calculate margins and costs, place your order to the factory and private label your item on Amazon. Look over my shoulders on how I communicate with suppliers in China, check samples, list the product on Amazon, create a packaging, inspect the goods in China, ship it to Amazon USA and launch the product. See for yourself that the process works and look at my sales numbers. Find out how to get exclusivity agreements, sign purchase order contracts and get the best out of your product. 

This is a step-by-step guide from the beginning to the end. See how I analyse suppliers feedback, test reports, which tools I use and how I make difficult decisions.

With my experience in working for a retailer for over 18 years and purchasing from China as a Product Manager based in Hong Kong for over 11 years you will learn how to safely procure a product in China and sell it successfully on Amazon.

Again, this is a REAL life study, investing my own money and documenting the entire case study with video, phone calls, pictures, templates and much much more. I reveal my actual product and supplier and show you the sales numbers on Amazon. No one else has ever done that. I am not afraid of competition or copycats revealing this as there are so many opportunities with other products and if I can do it so can you with this course.

I run my own sourcing company in Hong Kong, teach people how to import from China, author several books sold on Amazon and sell my own products on Amazon. Many “gurus” out there will only give you examples and techniques that “might work” but none of them have actually worked and lived in China, importing/exporting over 200Million USD like I have.

Follow me on this journey and become a successful importer and eCommerce Entrepreneur.

Finding the product and first steps

1
How did I find this product?

Where and how did I find this product and other ways to find the right product.

2
What are the first steps?

Things you should do before you get started.

3
To Do List and Junglescout

Quick intro to my To-Do List and choosing Junglescout as my research tool

4
Amazon research and friends feedback
Doing my rough research on Amazon and then ask friends what they think of my product
5
Take reviews and additional accessories into consideration

Checking out reviews and how to improve my future product

6
Evaluate collected reviews and feedback

Summarize the reviews, evaluate them and note them somewhere for later

7
Research regulations and certification

Do your research and find out which regulations your product needs to comply with

8
The shopping list - your new favourite tool

How to create a simple but very effective file that helps you on your inquires

9
Preparing a clear and concise inquiry email to the supplier

Make your inquiry as clear and simple as possible in your first email

10
Alibaba & Globalsources Part 1

Initial sourcing and pre-verifying online as much as you can. Spot obvious signs that help make a decision

11
Alibaba & Globalsources Part 2

Initial sourcing and pre-verifying online as much as you can. Spot obvious signs that help make a decision

12
Sending out the inquiry to suppliers

Remember to include all details you want answered in your first email that influence your decision

13
Evaluating offers and check suppliers background

Checking information that the supplier sent and making sure that you get all information

14
Calculating duties and landing costs

Calculating my rough profits with Dutycalculator and the Customs Tariff Number

15
Research on the instruction manual, gift box, photos & final appearance

Find out how to create manuals, gift boxes and where to get photos.

16
Ordering the sample

Pay attention when ordering your samples!

17
Deciding for a supplier

Final check on all available suppliers

18
Collecting missing information before placing the order

Few things that you can collect before placing the order.

19
Essential background check on the supplier

see what makes me feel comfortable working with a supplier

20
Paying for your sample

what you need to pay attention to when paying for a sample

21
Creating your Amazon Seller Central account

First steps setting up your Amazon Seller Central account.

22
Measurement update
Measurements you need for Seller Central
23
Contacting a forwarder to get a freight quote

What information you need to give to your freight forwarder/courier and who will be the importer of record and ultimate consignee

24
Calculating all profits and costs

Making sure I will make money on this product!

25
Testing the sample

Receiving and testing the sample!

26
Preparing the packaging / giftbox

what info you need and how to prepare a gift box

27
Creating the listing on Amazon Seller Central

Essential steps for your listing on Seller Central

28
Creating labels and shipments on Amazon

Steps you need to take when creating labels on Amazon

29
Working on your Amazon shipment

Get labels and shipment plans ready on Amazon

30
Preparing your giftbox

Send all the info you need to your photographer

31
Placing the order

The essential steps when placing the order to the supplier!

32
Finalising the order

Getting things final with the supplier

33
Finalising the gift-box and insert card

Creating your insert card and finalising your gift box

34
Setting up your website/landing page

see how you can set up simple landing pages without spending too much money!

35
Creating the final shipment on Amazon Part 1

Making sure all data is correct and update with last details from the supplier.

36
Creating the final shipment on Amazon Part 2

Making sure all data is correct and update with last details from the supplier.

37
Arranging the shipment Part 1

Who needs to be contacted and what instructions you need to give

38
Arranging the shipment Part 2
39
Deciding between Sea or Air shipment

Determine when it makes sense to ship by Air or Sea.

40
Booking the Inspection Part 1

How to book an inspection and why it is important

41
Booking the Inspection Part 2
42
Finalizing the Amazon listing

Make sure your listing looks good and attractive

43
Adding the product to your site

How you can add the product on your own site or shop

44
Chapter 45 - Preparing the launch Part 1

What strategy I use and what you can do as well

45
Chapter 46 - Preparing the launch Part 2
What strategy I use and what you can do as well
46
Creating coupon codes

How to effectively create coupon codes on Seller Central

47
Chapter 48 - Inspection and releasing the shipment
48
Chapter 49 - Final shipment costs

What caused the shipment costs to increase

49
Recap and conclusion of Sourcing and Production part

Product Arrival and Launch

1
Launch Part 1

How I went to make 7000$ in 10 days 

2
Launch Part 2

How I went to make 7000$ in 10 days 

3
6 months in and important update on Amazon policies

This is an update on the product, the sales and an important update on Amazon's policy on reviews.  

4
Update 2, I am the NUMBER 1 BESTSELLER with my product
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