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Gamification: Motivation Psychology & The Art of Engagement

Learn how to motivate and engage anyone by learning the psychology that underpins human behaviour.
Rob Sutcliffe
6,475 students enrolled
English [Auto-generated]
Understand the psychology of human behaviour
Motivate your students, staff, customers, users and yourself
Build an engagement plan to create change in a community

The Art of Engagement and The Psychology of Motivation is a course that will teach you about human beings and what encourages them to do the things they do. This unique course is inspired not just from text books and science experiments, but from personal, first hand experience. Experience teaching children, managing teams and design applications.

The curriculum is designed to be studied over several weeks, with each video giving you interesting concepts and studies to take away, think about and discuss with the tutor and the other students. You’ll be encouraged to bring your personal engagement challenges to this course so we can build an engagement plan together.

If you’re an application designer, teacher, manager or parent, the psychology to motivate your people is the same and by the end of this course you’ll have built an incredibly simple engagement plan to motivate change in any community. You’ll not only finish the course with your engagement plan, but the ability to easily reproduce it any time in the future you need to motivate change in a community.

Introduction to Motivation and Engagement

Why We Shouldn't Motivate With Carrots

It's really important to understand how cognitive dissonance turns what we assume will be good motivational techniques into bad ones. Once we have dispelled this myth we can start to learn about real engagement techniques.

The Science of Motivation

Dopamine: The Natural Reward Chemical

Why do we get motivated to do anything at all? Well it's natures way of keeping us alive. The first step is to understand how our brains work.

Pavlovs Dog and skinners Rats

Human behaviour is no different to animal behaviour. What motivates the dogs and the rats will motivate us. This is the first step to understanding human behaviour.

What Naturally Motivates Us?

Once we understand what people really need, we can see what motivates them.

Intrinsic and Extrinsic Motivation

What's the difference between intrinsic and extrinsic motivation? and why is it so important to make the distinction?

Section Summary

Status and Other Extrinsic Rewards


Status is low down the hierarchy of needs and an extrinsic motivator but it's cheap to provide so is often used as a motivational technique and although it works better than money, it still has it's problems.

Social Proof

We use up mental energy every time we make a decision. We'll only exert ourselves mentally so many times a day. If we can make decisions by copying others or doing what we did last time. We will.


Giving Feedback

There are many kinds of feedback and they are all important to engage people

Creating Rules

Without rules people can't be motivated. We don't know what we are trying to achieve. We need rules to motivate.

Make It Difficult

No one want's an easy life. For people to be truly engaged they need a challenge.

Stepping stones

People need a finishing line to stay motivated and by having smaller more regular goals then we are never that far from a finishing line.

Reward Loops

How can we stop people just walking out once they complete their the last goal. We need a way to keep them to have something else to work towards at the same time.

The Desire To Master

The most important ingredient to mastery engagement. People can't master something they don't believe in.


It's Always Been About Meaning

Why is meaning one of the four big intrinsic motivators?

What Do People Really Enjoy?

Recent studies have shown that we are wrong about the things that we think will make us happy. When are the activitities that people really enjoy?

Creating Meaning

So meaning is huge for engagement, but how do we create meaning?

the Art of Storytelling

Some lessons from the pros about telling engaging stories


Masters of Contributing

Autonomy is all about authenticity. About people respecting who we are as people and accepting our contributions. This is vital for engagement.

Give Them Options

The ability to choose is as good as been listened to. When we get to put part of ourselves into something then we believe in it more.

Let Them Fail

If we never fail. It's not a challenge. If it's not a challange we aren't engaged.

We Love To Fail

Do we actually love to fail?

Status Seesaw

Another reason why status doesn't work. But also why it's important to fail and let other around us fail, so we can be on the same level.

Kill Your Ego

Ego is peoples biggest barriers to been themselves and without been themselves they don't have authentic autonomy.


Finding Community

Community is one of the four main intrinsic motivators and posibly the most engaging.

Loneliness Epidemic

Could community be the biggest of all the motivators?

Let Them Help

Why help helps us build communities and drop our ego at the same time.

What's Stopping Us Been Us?

What are the barriers to connecting as authentic people.

Building Our Engagement Plan

Building Our Engagement Plan: Part One

Let's collect together all the ideas we have come up with thought the course and start to brainstorm for our engagement plan

Building Our Engagement Plan: Part Two

Which aspect of the person is each point motivating. Let's make sure we engage all the aspects.

Building Our Engagement Plan: Part Three

Finally let's reduce all our ideas down so we have at least one for each intrinsic motivator and each aspect the person.

Thank You

Thank You and See You Soon
You can view and review the lecture materials indefinitely, like an on-demand channel.
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2 hours on-demand video
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