Online Courses > Marketing > Digital Marketing > Google Adwords PPC Success in 2019: Google Pay Per Click Ads
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Google Adwords PPC Success in 2019: Google Pay Per Click Ads

Google Adwords For Beginners : Google Adwords Tutorial : PPC Marketing Strategy : Google Adwords Course : PPC Training
Instructor:
Luis Frederick Gillman
5,688 students enrolled
English [Auto-generated]
Obtain new leads and business from more effective Google Ads
Maximize Google Ad effectiveness to win business and save money
Understand and optimize Google Search Network Ads
A practical and structured approach to rapidly creating Winning Google Ads
Learn the basics of Google Ads - including navigating the New Google Ad Console and where to obtain additional resources to increase your Google Ad Knowledge.
Don’t be “wondering in the dark” – Learn a practical and structured approach to create Search Campaigns from keywords; to going live to Campaign/ Ad Creation to Reporting.
Supercharge your efficiency by using Excel's power to create 81,000 keywords, "negative keywords", 30 Ads, 10 Ad Extensions. A Comprehensive Campaign developed within an afternoon!
Your time is valuable so by using Google Adwords Editor, you can automate Google Ad tasks and free up your time.
Create your own profitable, attention grabbing Ads to maximize clicks. Instantly create thousands of relevant Keywords to attract buyers to your website.
Understand Google Search Ad Theory and Terminology to launch to the next level of Google Ad effectiveness.
Understand the Google Search Screen - including the difference between Pay Per Click Advertising (PPC) Vs SEO
Harness the power of Google Keyword Match Types (Exact, Phrase, Modifiers etc.)
Master this unique process of rapidly creating campaigns from Keywords, to Ads, to Publication.
Using the power of Excel, turn 90 Keywords into 81,000 Keywords to Boost Your Ads
Understand the importance of the "Buyer Funnel" in deriving your Keywords
Tips to writing awesome Ads to attract more customers and reduce Ad costs.
Unleash the power of Google Adwords Editor to Automate various tasks, improve efficiency & create multiple Ads (A/B testing)
Learn how to use Google Reporting to improve Ad & Campaign Performance and use the power of Excel Pivot Tables to improve quality score
Navigate around the New Google Ads Console (Create Campaign, Ads & Keywords).
Harness the power of Google Ad Reporting and Relevance to continually improve profitability; maximize sales and test the “monetization” of Google Ads.
Utilize the power of dynamic keyword insertion & latest Google Ad developments

***5,639  Students Enrolled across 124 Countries***

***Udemy’s 30 Day Money Back Guarantee***

Succeed & Profit With Google Adwords  / Google Ads Course

Win Business with Google Search Network PPC Advertising – Learn this type of Online Marketing: Faster Results than SEO

Google Search Networks Ads (AdWords / PPC Advertising) can be a wonderful tool to attract new customers to your web-page.

However this type of advertising can be very expensive.

You thus need to follow a structured approach to tackling Google Search Ads and know what you doing.

In the course you will get the theory and 2 SUPER CHARGED Excel Spreadsheets, which will push you into another level of Google Ad Creation!

You will learn how to use these spreadsheets as a structure to simplify the Ad Creation Process.

  • The course starts with keyword research within the excel model

  • This keyword research  will be used to generate a Campaign with up to 81,000 keywords, 30 Ads, 30 Ad Groups & 10 Ad Extensions

All of the above is created within  an afternoon! I will guide you through this amazing process, which is reinforced by 7 Practical Exercises specific to your business and web-page.

You will be empowered to rapidly create many other similar campaigns to optimize your account and expand customer reach.

Once your campaigns are running (since I am an accountant after all) I will show you how to use reporting to improve your results.

Enrol NOW in my course to propel yourself into another league of Google Search Network Ads…

Benefits

  • Learn the basics of Google Ads including navigating the New Google Ad Console and where to obtain additional resources to increase your Google Ad Knowledge.

  • The Excel Model provides a logical and interactive tool to learn Google Ads. The course contains 7 practical exercises to transform Google Ad theory into practice and reinforce the transfer of knowledge.

  • A practical and structured approach to create Search Campaigns

  • Create time efficiency through Google Ads task automation

  • Create your own profitable, attention grabbing Ads to maximize clicks

  • Instantly create thousands of relevant Keyword Groups to attract buyers to your website and obtain an advantage over your competitors.

    The above benefits could allow you to win business and increase turnover!

#adwords #googleads #googleadwords #ppc #googleads

Google Adwords PPC - Succeed, Save Time & Cash with Google Adwords /Google Ads!

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Succeed, Save Time & Cash with Google Adwords / Google Ads!
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1-Succeed & Profit With Google Adwords / Google Ads Course

2-Free Google Provided Resources & Note to Tread Carefully

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2-Free Google Provided Resources & Note to Tread Carefully

3-Understand Google Search Ad Theory & Terminology To Launch to the Next Level

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3-Understand Google Search Ad Theory & Terminology To Launch to the Next Level
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Understand the Google Search Screen: Pay Per Click Advertising (PPC) Vs SEO
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Structure of Google Search Ads: Ad Groups, Ads, Positive & Negative Keywords
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Harness the Power of Keyword Match Types (Exact, Phrase, Modifiers etc.)
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Make your Ads Rank: The heart of Google's Ad Auction (Quality Score & Bids)
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Navigate Around the New Google Ads Console (Create Campaign, Ads & Keywords)

4. Overall Process to Succeed: Save Time & Cash with Google Adword / Google Ads

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4. Overall Process to Succeed: Save Time & Cash with Google Adword / Google Ads

4.1-Get Ready & Download Powerful Unique Excel Templates

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4.1-Get Ready & Download Powerful Unique Excel Templates

4.2-Use Excel and Other Tools to Harvest and Prepare Keywords

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4.2-Use Excel and Other Tools to Harvest and Prepare Keywords
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Keywords are Your key to Success: How to Get Them & their Link into Themes
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Use Excel's Power to turn 90 Keywords into 81,000 Keywords to Boost Your Ads
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The Importance of the "Buyer Funnel" In Deriving Your Keywords
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Your need for Negative Keywords to Reduce Advertising Costs
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Easy Practical Process to Sort, Prioritize and Derive Keywords
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Quick Demonstration of Google's Keyword Planner and Excel Download
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Use Excel to Sort, Prioritize & Categorize Your Keywords into Neat Themes
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Preparing Your Keywords Matrix to be Populated into the Excel Model
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Practically using YouTube & Google Search Bar to Boost Your Keyword Themes
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Bringing Keyword Matrix Together in Excel to Build a Solid Foundation
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Exercise 1: Devise a Campaign and Keywords
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Pointers to Exercise 1: Devise a Campaign and Keywords

4.3-Welcome to the Unique, Powerful easy-to-use Spreadsheet Templates

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4.3-Welcome to the Unique, Powerful easy-to-use Spreadsheet Templates

4.3.1-Step 1: Populating Themes and Keywords - Template to Improve Quality Score

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4.3.1-Step 1: Populating Themes and Keywords Template to Improve Quality Score
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Practically Populating Themes and Keywords Template to Improve Quality Score
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Exercise 2: Populating Tab “1-Themes & Keywords”
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Pointers to Exercise 2: Populating Tab “1-Themes & Keywords”

4.3.2-Step 2: Populating Negative Keywords Template to Reduce Unwanted Spend

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4.3.2-Step 2: Populating Negative Keywords Template to Reduce Unwanted Spend
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Populating Negative Keywords in Excel Template to Reduce Unwanted Spend
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Exercise 3: Populate Tab: “2-Negative Keywords”
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Pointers to Exercise 3: Populate Tab: “2-Negative Keywords”

4.3.3-Step 3: Bidding & Linking Powerful Ads to Themes to Improve Relevance

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4.3.3-Step 3: Bidding & Linking Powerful Ads to Themes to Improve Relevance
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The Powerful Link Between Ads and Themes to Improve Relevance
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Tips to Writing Awesome Ads to Attract More Customers & Reduce Ad Costs
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Populating your Bids within the Excel Model
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Power of Dynamic Keyword Insertion & Latest Google Ad Developments
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Exercise 4: Populate 3-Adgroup & Ads
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Pointers to Exercise 4: Populate 3-Adgroup & Ads

4.3.4-Step 4: Improving Quality Score by Rapidly Populating Ad Extensions

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4.3.4-Step 4: Improving Quality Score by Rapidly Populating Ad Extensions
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Using Excel Template to create Ad Extensions & Attract Customers
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Exercise 5: Populate 4-Ad Extensions
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Pointers to Exercise 5: Populate 4-Ad Extensions

4.3.5-Step 5: Unleash Adwords Editor & Set Campaigns to Maximize Profits

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4.3.5-Step 5: Unleash Adwords Editor & Set Campaigns to Maximize Profits
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Understand Campaign Setting to Make the Right Advertising Decisions
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Use Ad Console To Select Crucial Campaign Setting (eg Search Partners)
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Unleashing the Power of Adwords Editor to Automate & Improve Efficiency
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Exercise 6: Produce a Campaign in Google Console
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Pointers to Exercise 6: Produce a Campaign in Google Console

4.3.6-Step 6: Use Adwords Editor To Automate Tasks & Upload Tons of Data

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4.3.6-Step 6: Use Adwords Editor To Automate Task & Upload Tons of Data
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Getting the "Green Light" to Populate AdWords Editor with Thousands of Keywords
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Refining Data in Adwords Editor Before Uploading into Google Console
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Adwords Editor: Improve Efficiency & Create Multiple Ads (A/B testing)
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Exercise 7: Upload Data into Google Ad Console
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Pointers to Exercise 7: Upload Data into Google Ad Console

5-Using Google Reporting to Reduce Costs and Increase Ad Performance

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5-Using Google Reporting to Reduce Costs and Increase Ad Performance
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Understand Google Reporting Metrics & Conversions as a Means for Improvement
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Various Improvement Tasks through Google Reporting
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Power of Excel Pivot Tables and Google Reporting to Improve Quality Score
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Use Google Reporting to add to your Negative Keywords

6-Conclusion: With Your New Tools.. Embark on Your New Google Ads Journey!

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6-Conclusion: With Your New Tools Embark on Your New Google Ads Journey…
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