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Google Analytics for Shopify: A Complete Step-by-Step Guide

Learn how to increase your Shopify Sales and Revenue, following a six-figure Shopify Entreprenuer step-by-step
Instructor:
Adam Reed
4,049 students enrolled
English [Auto-generated]
Link Google Analytics to Shopify using a unique Tracking ID
Navigate your way around the Google Analytics Dashboard
Identify the Key Areas you should use in Google Analytics
Identify your best-performing Demographics
Identify Key Locations around the world where your business is LOVED
Identify the Best Days, Hours and Time of the Month to Maximise your Marketing and Advertising Budget
Understand HOW to use Google Analytics Data
Understand WHY you should use this Data
Apply Your Own Data to Your Own Business or Website
Minimise your Ad Spend and Maximise your Sales and Profit

If you’ve ever run an online business, you’ll probably understand how hard it can be to identify your target audience to begin with, and to then minimise your Ad Spend, while trying to maximise your Revenue.

By using the correct Google Analytics setup, and learning how to strategically analyse and apply data from your Google Analytics account, you can fine-tune your marketing and advertising to sky-rocket your Shopify business, without adding a single penny extra to your marketing budget! In fact, you can often save money after learning how to use Google Analytics to your advantage!

In this course you will follow me step-by-step, a six-figure Shopify Entrepreneur and Bestselling Udemy Instructor, as I guide you through exactly how to do it.

You’ll receive an initial overview of how to link Shopify and Google Analytics, followed by a comprehensive walkthrough of the key areas you should be familiar with in the Analytics dashboard.

Following this, we’l set up some Goals and Funnels to help us track our Revenue, and we’ll create 5 incredibly important Custom Reports that will help us to pin-point when and where you should be focusing your marketing and advertising. I’ll also provide you a deeper walkthrough of how to analyse data about Locations, Languages, Ages, Genders, Devices and more… in order to further your understanding of how exactly to analyse and then apply your data. This is where you’ll see the true power of Google Analytics!

Following the strategies provided within this course, I have managed to halve my Cost per Acquisition through Facebook Ads, and have had a Cost per Acquisition on Google AdWords of less than $1!

Don’t believe me? Check out the Proof Section of this course absolutely FREE.

I show you SOLID PROOF of my ability to turn £5 in to £1000 through Google Analytics and Google AdWords.

Using the strategies I show you in this Course, I have been able to generate over £1000 in revenue on one of my Shopify stores from less than £5 in advertising spend on Google AdWords. Obviously, this isn’t representative of my average Return on Ad Spend, but it does demonstrate how incredibly important it is to have the correct Google Analytics set up for your Shopify website. Without the correct set up and knowledge of how to properly use Google Analytics data to your advantage, you’re never going to exceed your business goals and sky-rocket your business.

Without following the tips and tricks I show you in this Course, I would never have been able to achieve such amazing results.

So if you want to learn how to collect, analyse and then apply Google Analytics data to your own business to take it to the next level, you should join me inside the course and we’ll get started.

All the best,

Adam Reed

Introduction to the Course and Instructor

1
Introduction: Course Overview
2
About Your Instructor
3
Introduction to e-Commerce
4
Introduction to Google Analytics

Setting up Google Analytics

1
Signing up for Google Analytics
2
Linking Google Analytics to Shopify
3
Shopify Enhanced E-Commerce Analytics
4
Best Practice: Exclude your own IP Address

Google Analytics Reports Overview

1
Property Navigation
2
Real-Time Reporting
3
Audience Reports
4
Acquisition Breakdown
5
Traffic Behaviour
6
e-Commerce Conversions

Creating e-Commerce Goals

1
Creating a Goal Funnel

Creating and Analysing Custom Reports

1
The Top Custom Reports You NEED to be Using
2
Setting up Hourly Traffic Report
3
Setting up Hourly Conversion Rate Report
4
Setting up Day of the Week Traffic Report
5
Setting up Day of the Week Conversion Rate Report
6
Setting up Hour & Day Conversion Rate Report
7
Setting up Day of the Month Conversion Rate Report

Funnel Visualisation

1
How to use Google Analytics to Improve your Funnel Completion Rate

How to Apply Google Analytics Data to Increase Traffic and Profits

1
Nailing Down Your Target Demographic
2
Be Where Your Audience Hang Out
3
Finding Key Audience Interests
4
Using Geo Location to Your Advantage
5
Do You Need More Languages?

Applying the Data to Improve Your Advertising

1
How to Apply Analytics Data to Facebook Ads
2
How to Apply Analytics Data to Google AdWords

Proof This Works: Revenue Proof from Facebook Ads and Google AdWords

1
Proof this Works: My Facebook Ads Revenue
2
Proof this Works: My Google AdWords Revenue
3
Proof this Works: AdWords Retargeting Revenue

Bonus Material

1
Free 7 Hour Clickfunnels and Shopify Training Course!
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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion