4.41 out of 5
4.41
1291 reviews on Udemy

Google Tag Manager for Beginners+ (Challenges)

Learn what GTM is all about and how to deploy your first Marketing Tracking with Google Tag Manager
Instructor:
Julian Juenemann
13,000 students enrolled
English [Auto-generated]
Know what GTM is all about
Install Google Analytics with the help of GTM
Track Events with GTM

**** UPDATED: March 2019 ****

– New set of videos updated to 2019

– New Resources added

****************************

Are you an Digital Marketer, Digital Analyst and use Tools like Google Analytics or Google AdWords on a regular basis? Then you probably know how important it is to track data and conversions. Are you measuring these data points yourself yet? No? Still have to run to a developer to get the job done? Then Google Tag Manager is for you.

Take this free Introduction course to Google Tag Manager and learn

  • what Google Tag Manager is all about

  • how to install Google Analytics with the help of GTM

  • how to deploy Event Tracking with GTM

  • and get further Resources to dive deeper into GTM

At the end of this course you will have a good overview on what GTM is all about and can decide if you want to dig deeper and learn more.

We also prepared some Challenges for you to practice what you have learned for a greater learning effect.

NO prior Knowledge required – (though it might be good if you know what Google Analytics is). This is an indroductory course and will teach you GTM from the ground up.

If you want to track Conversions, User Behaviour and more, yourself, without needing help from a developer… than sign up right now.

see you on the inside…

– Julian, Creator of Measureschool

Getting Started with Google Tag Manager

1
Introduction
2
Introduction To Google Tag Manager
3
Lesson 2
4
How to Install Google Tag Manager
5
Lesson 3
6
Analytics Audit and Tag Planning
7
Lesson 4
8
Google Analytics Tracking Migration with GTM
9
Lesson 5
10
Conversion Tracking Installation with GTM
11
Lesson 6
12
Auto-Event Tracking with Google Tag Manager
13
Resources
14
Best Google Tag Manager Blogs and Resources

Applying your Knowledge

1
Challenge Intro
2
Your GTM Practice Website
3
Challenge 1: Specific Pageview Trigger
4
Challenge 2: Install Link Click Tracking
5
Challenge 3: Form Tracking

BONUS: GA for Beginners

1
Lesson 1: What is Google Analytics?
2
Lesson 2: Google Analytics Setup
3
Lesson 3: How to Use Google Analytics
4
Lesson 4: Actionable Analytics
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.4
4.4 out of 5
1291 Ratings

Detailed Rating

Stars 5
624
Stars 4
463
Stars 3
155
Stars 2
28
Stars 1
18
8c76057d37afee2e9efe2b21a3d9a685
30-Day Money-Back Guarantee

Includes

2 hours on-demand video
6 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion