Google Tag Manager (GTM) Advanced Applications
So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics.
Understanding & using Data Layers
Understanding and using Custom HTML tags in Google Tag Manager
Using data layers to push dynamic values and trigger Google Tag Manager
Track Vimeo Video interactions.
Trigger message to users using Ad Blockers – really useful for ad supported sites.
Pass values to Google Analytics Custom Dimensions using Google Tag Manager
Track Ad Blockers in Google Analytics
Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics
Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.
Write and read first party cookie using Google Tag Manager
Getting Query Parameters from URL to use them in Tags or Triggers
Many more will be added.
If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.
Why should you learn from me:
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer. Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in data layer.
In this lecture you will learn what a data layer is and how you can use it in Google Tag Manager.