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Google Tag Manager (GTM) Advanced Applications

Learn advanced application of Google Tag Manager (GTM) beyond basic Google Analytics tracking
Anil Batra
279 students enrolled
English [Auto-generated]
Advanced uses of Google Tag Manager.
Track user interaction with Vimeo Videos on your site.
How to use Data Layers.
How to use custom events.
Track Vimeo Video interactions in Google Analytics.
Detect Ad Blockers and show a message to users who block the ads.
Send values to Custom Dimensions in Google Analytics using Ad Blocker as an example.
Track and Create Universal User-Id view in Google Analytics
Integrate CRM Data with Google Analytics Data

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking.  In this course I will cover the following advanced topics. 

  1. Understanding & using Data Layers

  2. Understanding and using Custom HTML tags in Google Tag Manager

  3. Using data layers to push dynamic values and trigger Google Tag Manager

  4. Track Vimeo Video interactions.

  5. Use Custom JavaScript variables in GTM to detect Ad Blockers

  6. Trigger message to users using Ad Blockers – really useful for ad supported sites.

  7. Pass values to Google Analytics Custom Dimensions using Google Tag Manager

  8. Track Ad Blockers in Google Analytics

  9. Track Universal Analytics User ID using true user id from your back end e.g CRM, database etc. and learn how to create special User-Id view in Google Analytics

  10. Integrate CRM database with Google Analytics for segmentation and Adwords Remarketing list.

  11. Write and read first party cookie using Google Tag Manager

  12. Getting Query Parameters from URL to use them in Tags or Triggers

  13. Many more will be added.

If a topic is not listed below then it is not currently in the course. I will add more examples based on student feedback.

Why should you learn from me:

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.


Before we proceed


Data Layers in Google Tag Manager

To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer.  Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in data layer. 

In this lecture you will learn what a data layer is and how you can use it in Google Tag Manager.

Dynamic Data Addition in Data Layers

Various Tags in GTM

Custom Event Listener in GTM - Vimeo Video Tracking in Google Analytics
Custom HTML in GTM - Detect Ad Blockers and show a message to Ad Blockers.
Setting Google Analytics Custom Dimension with GTM - Track Ad Blockers
Tracking Universal Analytics User ID for Cross Device Tracking
Integrating CRM Data with Google Analytics for Segmentation and Remarketing
Writing and Reading first party cookie using Google Tag Manager
Getting Query Parameters from URL to use them in Tags or Triggers

Whats Next?

More to Come
Bonus Lecture
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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2 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion