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Google Tag Manager with Facebook & Google Remarketing Tags

Learn how to use Google Tag Manager ( GTM ) by deploying Facebook and Google Remarketing Tags on your Wordpress Website
Instructor:
Heknath B Vicky
1,346 students enrolled
Working of Google Tag Manager (GTM)
Deploying Tracking Codes in your Website
Auto Event Tracking with GTM
How to deploy Google Analytics Tracking code with GTM
Tracking Form Submissions, File Downloads, Link clicks, Button Clicks etc.
Deploying Facebook and Google Ads Remarketing Pixel in your Website
Conversion Tracking with GTM

Google Tag Manager is a tag management system that allows you to quickly and easily update tags  and code snippets on your website or mobile app. Once the Tag Manager  snippet has been added to your website or mobile app, you can configure  tags via a web-based user interface without having to alter and deploy  additional code. This reduces errors and frees you from having to  involve a developer whenever you need to make changes.

In this course you will be learning  to deploy the following tags on your website,

  • Google Analytics Tracking Code

  • Facebook Remarketing Pixel

  • Google Ads Conversion Pixel

And can track ,

  • File Downloads

  • Outbound Link Clicks

  • Form Submissions

  • Button Clicks

  • Conversions ( Purchase or Sale etc.)

  • E-commerce Tracking

Introduction

1
Introduction to Google Tag Manager (GTM)

Getting Started With Google Tag Manager

1
How Google Tag Manger Works ?
2
What is a Tag and how it works ?
3
Google Tag Manager Account Setup and Installing GTM Container on Wordpress
4
Installing GTM Container on a HTML/PHP Website
5
Overview of Google Tag Manager Interface
6
Essential Chrome Extensions for Debugging

Google Analytics with GTM

1
Deploying Google Analytics Tracking Code
2
Tracking Outbound Link Clicks in your Website
3
Form Submission Tracking
4
Tracking Button Clicks in your Website
5
File Downloads Tracking
6
Publishing the GTM Container

Facebook with Google Tag Manager

1
Deploying Facebook Remarketing Pixel
2
Facebook Event Tracking with GTM
3
Conversion Tracking with GTM

Google Ads and GTM

1
Deploying Google Ads Remarketing Tag
2
Conversions Tracking in Google Ads
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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion