Guerrilla Marketing School
An interactive workshop exploring guerrilla marketing ideas and non-traditional
From ancient Greece to the world’s most successful small car launch, you
will explore guerrilla and non-traditional marketing as its evolved throughout
Hayes shares his personal case studies from his 15 year career as a
Creative Director and global pioneer in modern guerrilla marketing.
You will discover the tricks and creative techniques to develop effective
guerrilla marketing ideas.
The final lectures will give you the opportunity to apply what you’ve
learned and flex your creative muscles in answer to two fun, challenging
Finally, submitted student work will be subject to a kind but fair
critique which will help you sharpen your skills and abilities to sell creative
- The most effective PR stunt in British UK History (FHM)
- How to launch the world's best selling small car on a shoestring (MINI Cooper)
- Inviting a new beauty regime for women (Dove)
- How Losing a sock can net you $1 million in free media coverage (SyFY)
The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass.
Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home.
Apply what you've learned and develop your very own Guerrilla Marketing Idea!
An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product.
The GMS Rough Guide to Brainstorming
FREE PDF: The GMS Rough Guide to Brainstorming details the 9 Brainstorm aspects you cannot afford to ignore.
Tried and tested over a decade, these techniques have driven actionable ideas for Fortune 500 clients such as: BMW, Unilever, HSBC, NBC and British Airways as well as for small businesses and individuals looking to break creative block.