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Guy Kawasaki’s The Art of Evangelism

How to Promote Your Product, Service, Company, or Idea
Instructor:
Guy Kawasaki
7,546 students enrolled
English [Auto-generated] More
Master evangelism as an effective, inexpensive, and fun technique to promote your product in a crowded market
Transform your sales and marketing from “closing deals” to converting true believers
Craft a winning pitch and mantra for your product
Hire, train, and deploy effective evangelists
Optimize social media as a fast, free, and ubiquitous marketing platform

Do you want to change the world like Apple? This course will explain how to use a technique called evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.

I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history. 

Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism! 

This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.

In this course, you will learn how to:

  • Define your cause, whether it is a business or a public interest concern

  • Create a mantra, goals, and tactics to further your cause

  • Effectively pitch and demo your product

  • Use the stages of evangelism to accelerate your success

  • Leverage social media to evangelize more widely

  • Find, train, and recruit new evangelists

This course also includes:

  • 14 activities so you can immediately put your skills into practice

  • My answers to frequently asked questions including: “What if my management doesn’t ‘get’ evangelism?”, “How do I differentiate my pitch?”, and “How do I evangelize a mundane product?”

  • My tips and tricks for bringing your own cause, product, or service from idea to reality.

By the end of this course, you will ultimately learn how to establish your product or service as “good news”—far beyond simple “speeds and feeds.”

This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.

Introduction to Evangelism

1
Welcome
2
What is Evangelism?
3
Why Evangelism Matters
4
Activity: Brainstorm Your Cause
5
Are You Already An Evangelist?
6
Introduction to Evangelism: FAQ

Find A Cause

1
Introduction
2
What Is A Cause?
3
Activity: Analyze 5 Qualities
4
How Can You Create A Cause?
5
DICEE & Curve Jumping
6
Why Do People Join Causes?
7
Activity: Why Join Your Cause?
8
Find A Cause: FAQ

Create A Plan

1
Introduction
2
Define Your Mantra
3
Activity: Create Your Mantra
4
Establish Goals
5
Activity: Create Your Goals
6
Devise Tactics
7
Activity: Craft Your Tactics
8
Create A Plan: FAQ

Sow Your Evangelism Part 1: Your Pitch

1
Introduction
2
Your Pitch: Preparation
3
Your Pitch: Practice
4
Activity: Outline Your Pitch
5
Tips & Tricks for Your Pitch
6
Tips & Tricks for Your Close
7
Activity: Optimize Your Pitch
8
Sow Your Evangelism Part 1: FAQ

Sow Your Evangelism Part 2: Your Principles

1
Introduction
2
Plant Many Seeds
3
Let 100 Flowers Blossom
4
Localize Your Efforts
5
Activity: How Does Your Cause Affect Individuals?
6
Ignore Titles
7
Provide A Safe First Step
8
Sow Your Evangelism Part 2: FAQ

Social Media and Evangelism

1
Introduction
2
Social Media Tips & Tricks
3
Activity: Optimize Your Social Media Profile

Cultivate Your Evangelism

1
Introduction
2
Prune & Prioritize
3
Activity: Prioritize Your Leads
4
Follow Through
5
Inspire, Don't Compete
6
Beat Your Own Chest
7
Activity: Celebrate Your Victories
8
Cultivate Your Evangelism: FAQ

Avoid the Traps of the Harvest Stage

1
Introduction
2
Avoid Superficiality
3
Subjugate Yourself
4
Remember Your Friends
5
Activity: Keep in Touch
6
Avoid Fanaticism
7
Avoid the Traps of the Harvest Stage: FAQ

Develop More Evangelists

1
Introduction
2
Why You Need Others for Your Cause
3
How to Train
4
How to Deploy
5
Develop More Evangelists: FAQ
6
Questions to Ask Evangelist Candidates
7
Activity: Interview Candidates Effectively

The Ethics of Evangelism

1
Introduction
2
The Moral Compass

Conclusion

1
Conclusion
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion