4.65 out of 5
86 reviews on Udemy

How to Build Your Own Online Business with WordPress

Learn to build a business website with WordPress. Then learn how to run your business to be successful.
Stone River eLearning
7,241 students enrolled
English [Auto-generated]
Build a website with no experience
Get your website online
Integrate an online shopping cart to your site
Create great content and drive web traffic
Learn to run an online business successfully

This course was updated to WordPress 4.0

Do you have a great business idea?

Are you wondering how to make your online business idea a reality?

If so, then this course is for you!

I have started several successful online businesses, and I want to show you how I did it. I’m not going to show you how to come up with a great business idea, there are lots of courses out there that do that, I’m going to show you how to actually get your online business idea out of your head and on to the internet. After all, an idea isn’t worth a single penny until you act upon it.

The Greatest Deal On Earth

When you buy this course, you get access to several deals for your online business that will more than pay for the cost of the course. You will be able to create as many websites as you want for about $5 per month (regularly $7 per month) and get another $30 off your hosting account on top of that. As if that weren’t enough, purchasing this course gives you access to a discount on your web hosting and over $100 in free online advertising with Google, Bing and Yahoo.

What Will I Learn in This Course?

In this course, you will begin by learning how to build your own website with no experience and no coding required using WordPress. You learn how to optimize your site for search engines so you can actually be found online. I will also show you some great free WordPress plugins that will make your website stand out from the crowd and free web apps you can add to your site that will super charge your business.

Along the way you will be learning all the essentials of running an online business from creating e-mail addresses, creating multiple websites, creating site maps, working with your website’s files and using free accounting software.

What Kinds of Websites Can I Build?

Any kind you want. You can build e-Commerce sites, blogs, company websites, subscription sites, affiliate sites and more. In the course, you can follow along with me as I show you how I built my latest and greatest e-Commerce website. You will learn so much about how to build websites using WordPress that you will even be able to build websites for other people as a business!

Introduction to the Course

Overview of the Site We're Building
You can follow along throughout this course and build a website with this template. All the nitty-gritty details will be explained later. 
Why WordPress?

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your cat’s home page to a Fortune 500 web site without paying anyone a license fee and a number of other important freedoms.

About WordPress.org

On this site you can download and install a software script called WordPress. To do this you need a web host who meets the minimum requirements and a little time. WordPress iscompletely customizable and can be used for almost anything. There is also a servicecalled WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible than the WordPress you download and install yourself.

What You Can Use WordPress For

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes, WordPress is limited only by your imagination. (And tech chops.)

Connect with the Community

In addition to online resources like the forums and mailing lists a great way to get involved with WordPress is to attend or volunteer at a WordCamp, which are free or low-cost events that happen all around the world to gather and educate WordPress users, organized by WordPress users. Check out the website, there might be a WordCamp near you.

A Little History

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPLv2 (or later). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product. We hope by focusing on user experience and web standards we can create a tool different from anything else out there.

For a bit more about WordPress' history check out the WordPress Wikipedia page or this page on our own Codex.

The Hosting Deal
This lecture explains the deal you will get on web hosting as part of this course. Click the 'Extras' tab to download the document that has the link to get your discount on the hosting package I recommend. This lecture explains to you why I whole-heartedly recommend this particular hosting package. 
Hosting Discount Link
Hosting Basics
Discusses what you need to know about web hosting. 
Installing WordPress the Easy Way
There is a hard way to do this. But trust me, you don't want to go down that road. 
Get Great WP Themes Here

Changing the Look and Feel Of Your Site

Logging In To Your WordPress Account
You need to know how to log into WordPress correctly. 
Installing Wordpress Themes
Setting Your Home Page
Setting your home page is relevant to you if you want a website. If you just want a blog, then you can just leave your blog posts as the home page. 
Changing Our Theme Settings
Learn about the theme settings for the site we're building.

Setting Up Your Site Navigation

Permalinks | Creating SEO Friendly Pages
Adding Pages For Your Main Navigation
Creating a Navigation Menu
Adding Custom Menus as Footers
Footer menus are great. 
Working with Widgets
Creating Contact Forms
Forms are great for collecting e-mail addresses that you can sell to later. 

Adding Content To Your Site

Page Structure and Hierarchys
Adding Content to Pages

Introduction to Plugins

Introduction To Plugins
Akismet Plugin
Anti-spam plugin. Use this one for sure. 
WordPress SEO Plugin
A great plugin for search engine optimization. 

Advanced Website Development

Embedding Videos
Before You Create Tables
Working with Tables
Tables are essential when formatting pages and posts. 
Uploading and Delivering Digital Content
Learn where the file that you upload to WordPress go, and learn how to deliver digital content to your users. 

Business e-Mail Accounts

Creating e-Mail Addresses
You can create unlimited e-mail addresses with the hosting package discussed in this course. 
Forwarding to Gmail
Send your e-mails to another address.
Getting All Your e-Mails in One Place
Receive and send e-mails all from Gmail. Really handy when you have multiple e-mail addresses.
Creating an e-Mail Signature
Link to your site and social accounts in your e-mail signature. Click the 'Extras' tab to get the social media icons.

Integrating e-Commerce with PayPal

Introduction to PayPal
Opening the right kind of account.
PayPal Account Settings
Learn about the settings.
Creating a Payment Button
Create a payment button.
Adding Buy Now Buttons to Your Site
Adding button code to your site.
Changing Product Prices
Changing prices and shipping details after the fact. 

Advanced WordPress Plugins

Updating Plugins
Plugins need to be updated from time to time. 
W3 Total Cache
WP Socializer Plugin
Social network sharing buttons are a must these days on websites. 
Dynamic To Top Plugin
Helpful for long pages. 
Lightbox Plugin
Malware Scanner Plugin
Add this for website security.

Setting Up Google Analytics

Adding Google Analytics to Your Site
Adding the tracking code to your site. 
Google Analytics for WordPress Plugin
For those not using the theme we're talking about in this course. 

Optimizing Your Site for Search Engines

XML Sitemaps
Adding XML sitemaps is essential for SEO.
Optimizing On-Page Text
Optimizing your pages for SEO
Optimizing On-Page Metadata
Learn about metadata and using it to rank.
Update Services
Download the Ping List from the 'Extras' tab.
Backing Up Your Website
Setting Up a Blog and Creating Posts

Turbo Charge Your Online Business

Building Unlimited Websites for Free
Make as many websites as you want without paying a penny more in hosting charges. Your welcome!
Free Accounting Software
Free? Yes, really. It's free. 
Adding Web Apps to Your Site
These will blow you away. You can do anything you want with your site now. 
Request a Course

Bonus Material

Bonus Lecture: Course Discounts
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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3 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion