Distinguish between delivering an experience and a service.
Know your ideal guests who best fit your style and skills.
Be clear on your purpose: why you're doing what you're doing.
Learn why it's important to keep score, and what are the important numbers to track.
Know why and how to build your team so your salon is financially successful.
Get clear on your purpose of owning your own salon, so you’re heading in a direction that is inspiring and aligned with your vision. Review the most important numbers to watch so you have your pulse on the up-to-date dashboard of your salon, and can pivot and adapt to strengthen your profitability. Explore why and how to create an aligned, inspired, collaborative staff team so your salon is efficient and fun. Learn how to build personal and professional relationships with your guests so they are well taken care of from start to finish.
Introduction
1
Course Introduction
2
Instructor Introductions: Who we are
Your Why: Be clear on your purpose
1
When the going gets tough
2
Make your purpose meaningful
3
Your Why: Be clear on your purpose
How to Build your Clientele
1
Find your ideal client
2
Be your own role model
3
Foster relationships with your guests
4
How to build your clientele Quiz
Test your knowledge of why and how to build your clientele of ideal guests.
Educate Your Guests
1
Create an Experience
2
Educate to Empower
Keep Score
1
What numbers to keep track of
2
Client retention and pre-booking
3
Utility: How much stylists are booked on the floor.
4
Relationship = Retention
Stronger together
1
Why strong teams make your business resilient
2
How to create a high functioning team.
3
How to keep your team inspired.
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!