This course teaches you everything about internet radio, taught exclusively by the trainers for the International Association of Online Radio Broadcasters. Course topics include how to broadcast, how to monetize, how to market, and more. If you want to launch and profit from internet radio then this is the course that shows you exactly HOW THE PROS do it!
Introduction
This course teaches you everything about internet radio, taught exclusively by the trainers for the International Association of Online Radio Broadcasters. Course topics include how to broadcast, how to monetize, how to market, and more. If you want to launch and profit from internet radio then this is the course that shows you exactly HOW THE PROS do it!
Who's Hiring? Part I
Understanding the job titles and descriptions of internet radio station is an important part of making sure your radio station is setup properly. This lesson discusses the most important jobs needed in order to make your online radio station a success.
Let's review your knowledge of job descriptions in online radio.
Who's Hiring? Part II
Understanding the job titles and descriptions of internet radio station is an important part of making sure your radio station is setup properly. This lesson discusses the supportive and administrative jobs needed in order to make your online radio station a success. (Part II)
How To Format Station
This lesson reviews HOW TO FORMAT YOUR RADIO SHOW and gives additional clarity as to why this radio show format works best.
These are the recommended steps to putting a radio show together:
1. Put Your Team in Place.
2. Determine your show format.
3. Preform a dry run or show preview. Be sure to consider timing constraints when determining show segments.
4. Record or Broadcast Show Live.
5. Show Recap. Use this moment to go over what went right and what you and your team could do better on your next broadcast.
This quiz reviews materials learned in the section entitled How To Format A Radio Show
Brand Station
This lesson reviews the essential elements needed to brand an online radio station for maximum results.
Key points:
In the world of internet radio it is important to name your station based off of your audience and potential reach.
Traditional station call letters are not required in internet radio and may actually be counter productive in your branding and marketing efforts. Refrain from using them unless you have a traditional AM/FM station that requires them.
Invest in professional graphic design when developing your website and logo.
Avoid free website services.
Familiarize yourself with WordPress websites and free website themes.
Make sure your website hosting provider or developer designs websites that are compatible with online radio station or broadcast streams.
Avoid auto-play web players.
Websites should include: Contact Form, About Us, Sign Up Now (Rate Cards), Mobile App Downloads, and Listen LIVE links.
Avoid adding other brands/businesses to your website unless they are listed as a sponsor/advertiser.
Invest in handout and marketing materials. (Banners, Business Cards, Postcards, Pens, T-Shirts, Hats, etc...)
Understand the psychological impact of colors and keep that information in mind when designing your logo and station branding.
Naming the radio station after yourself may be more harmful than helpful when developing your station brand.
Make sure your station is legal.
Sign Up for IAORB live training sessions or book a one on one session today with our trainers!
Additional Resources:
www.StreamingFreeDomains.com - Cheap domains and website hosting.
www.PinkroseMarketing.com - Marketing Services for Online Radio Stations
www.Fiverr.com - Affordable website and graphic design services.
wwww.GraphicRiver.com - Affordable website and graphic design templates.
www.ThemeForrest.com - Wordpress themes.
www.GotPrint.com - Affordable online printing for business cards, postcards, banners, and flyers.
This quiz will cover materials learned in the How To Brand An Internet Radio Station training section.
How To Market To Your Local Audience
This lessons shows you HOW TO MARKET your online radio station to your local audience using the latest industry tools and resources.
This quiz reviews materials covered in the section entitled How To Market To Your Local Audience.
How To Market Your Station (National and Online)
This lesson shows you HOW TO MARKET YOUR RADIO STATION ONLINE using the latest industry tools and trends in online marketing. There is a method to the madness of online popularity...and this is where you go to get all of the details on how to make your station grow fast!
This quiz reviews that materials covered in the course training of How To Market Your Radio Station Online.
Social Media Marketing
This lesson teaches you exactly HOW TO USE SOCIAL MEDIA to grow your online radio station audience and increase revenues. This course gives you the latest technology and social media trends directly from the industry leaders.
This quiz reviews the materials covered in How To Use Social Media To Market Your Radio Station
How To Sell Airtime
There's an art to selling online radio airtime and this lesson tells you exactly HOW TO SELL airtime without feeling like a cheesy salesperson!
This quiz is regarding How To Sell Airtime
How To Sell Ads
Selling Ads On Your Radio Station is a great way to boost your station's bottom line, however many people don't know exactly how to do this. The traditional methods of advertising don't necessarily transcend into online markets. This training gives you the insight on HOW TO SELL ADS ON YOUR STATION and how to speak to your potential reach in order to attract the sponsors and advertisers you want!
This quiz is regarding How To Sell Advertising On Your Radio Station
Radio Reseller
This lesson explains to you in plain detail the secret sauce to selling Radio STATIONS. Although it may seem daunting at first, once you understand the turn-key solutions that are available to you - becoming a radio station reseller might be a great way for you to:
- Obtain Client Loyalty
- Increase Your Stations Value
- Generate Monthly Recurring Revenue
and
- Become a Media Mogul (in your local area or online arena)!
Don't skip this lesson...it might be the most important one of them all!
This quiz is a review of materials covered in the How To Become A Radio Station Reseller section.