4.5 out of 5
4.5
6 reviews on Udemy

Learn Pay Per Click (PPC) Fundamentals

Maximize your Pay Per Click advertising potential by learning from the industry's best!
Instructor:
Apex Global Learning
127 students enrolled
English [Auto-generated]
Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
Formulate, plan and execute effective Pay Per Click Campaigns
Be up-to-date with latest best practices for PPC
Apply PPC best practices in websites and campaigns

This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Introduction and Course Overview

1
Introduction and Course Overview

PPC Context

1
Definition: Pay-per-click Advertising
2
Key Benefits of Paid Search Marketing and Pay-Per-Click Advertising
3
Common Terms used in Paid Search Marketing
4
Bid: Maximum amount you are willing to pay for 1 click
5
Ad Group
6
Campaigns
7
Display Networks
8
Click Fraud
9
Quality Score
10
Organizational Structure for PPC Advertising
11
Who owns PPC Advertising?
12
PPC Structure for small, medium and large organizations
13
Billing Models
14
PPC Context: Self-Check Questions

PPC Strategy and Planning

1
Setting and Measuring Goals
2
Importance of Generating Account Goals
3
Setting a Daily Budget for each Campaign
4
Paid Search Marketing Bidding Process
5
Common Terms of Paid Search Bidding Options
6
Automate your Bidding
7
How Keywords Work
8
Types of Keyword Searches in Customer Journey to Purchase
9
4 Types of Keywords every Paid Search Marketer should know
10
How to build your Campaigns and Achieve your Advertising Goals
11
Keyword Match Types to Control Search
12
Selecting the Right Keyword list for a Campaign
13
Keyword Targeting Best Pactices
14
PPC Strategy and Planning: Self-Check Questions

PPC and Paid Search Advertising

1
Text Ads
2
Expanded Text Ads
3
Parts and Benefits of an Expanded Text Ads
4
Ad Words: How to Manage Ad Extenstions
5
Differentiating Features from Benefits
6
Landing Page
7
Improving Landing Page Experience
8
Ad Targeting Options
9
PPC Account Structure
10
Targeting Options for Text Ads
11
Remarketing Lists for Search Ads (RSLA)
12
Google Search Networks
13
PPC and Paid Search Advertising: Self-Check Questions

PPC Research and Analysis

1
Quality Score
2
Components of Quality Score and Industry Best Practices
3
Why is Quality Score Important
4
Impact of Quality Score on Ad Rank
5
Doing tests in AdWords
6
A-B Testing
7
Multivariate Tests
8
PPC Research and Analysis: Self-Check Questions

Outro

1
Outro
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.5
4.5 out of 5
6 Ratings

Detailed Rating

Stars 5
4
Stars 4
0
Stars 3
2
Stars 2
0
Stars 1
0
b31b0381a2ce0f3961a40ffa19b28e5b
30-Day Money-Back Guarantee

Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion