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Life Coaching: Find Your Profitable Purpose-Driven Niche

Get more coaching clients! Evolve your life coaching business (to what works), package your gift & target your tribe!
Joeel & Natalie Rivera
1,095 students enrolled
English [Auto-generated]
Know what separates the 10% of coaches who make six figures from the rest and how you can duplicate their success
Identify your unique gift and how to turn it into a coaching gold mine
Develop your own purpose-driven niche based on your authentic personality and passion
Find your tribe of ideal clients that you’ll love to work with every day
Target your marketing so specifically that clients come to you


We are top Udemy instructors in the personal development category. Our courses have been taken by over 70,000 happy students from 190 countries.

We have a thriving community in the course and we are actively involved and answer questions within 24h.


Have you overcome a challenge or experienced a transformation that could inspire people?


Do you have any specialized knowledge or skills that would be valuable to others?


What if you could help your clients achieve the results YOU had in a way that saves them pain or offers them a shortcut to success?




Then you might be sitting on a gold mine. Not only would these unique gifts that you have to offer help you make a real difference for your clients, but packaging your coaching around these gifts is the only way to create a thriving coaching business.


Let us explain. This is the best time to be a coach because it’s an industry that is growing AND coaching is EVOLVING. Today, coaching is a 2.5 billion dollar industry. It is estimated that there are of forty thousand active coaches worldwide.


That being said, you may have heard or experienced that most coaches ultimately fail… and it’s true—in fact only 10% of coaches are making 6 figures. But it’s not that coaching isn’t valuable or that people won’t pay for it. It’s that the old model of coaching is no longer working. It’s too general.


But, unfortunately a lot of what you still see in the market is based on the OLD model of coaching which basically means you coach a client to achieve a goal of their choosing through individual coaching sessions. The result is that coaches spend more time chasing clients than they do actually coaching. It just doesn’t work.


HERE IS THE TRUTH: The ONLY way to successfully get coaching clients is to target a SPECIFIC group of people who are UNIQUELY interested in what you have to offer AND willing to pay for it.


So how do you do that? The answer is finding your purpose-driven niche and the tribe of ideal clients who need you. If you do you’ll be able to:


  • Share your unique gift with the world and have a bigger impact


  • Feel confident coaching based on your own personal experience


  • Stop feeling uncomfortable and struggling to “sell” coaching


  • Take the guesswork out of coaching by offering specific results


  • Increase your expertise and authority by focusing on what you, uniquely, can offer


  • View competition as irrelevant and become the go-to person in your niche


  • Get clients easily AND make more money doing it


So, are you ready to transform your life coaching business? If so enroll now, we look forward to seeing you in the course!

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.   


So, who are we?  

We are Joeel & Natalie Rivera, serial entrepreneurs, authors, speakers, and educators. We have over a decade of experience in the field of psychology and life coaching and our greatest passion is empowering others to live life on their terms, fulfill their potential, and embrace their greater purpose. All of our programs are designed based on our experience in coaching, social services, psychology, and education, as well Joeel’s Masters Degree in Counseling and research on happiness for his dissertation for a PhD in psychology. We have over 70,000 students from 190 countries.

So are you ready evolve your coaching and discover your purpose-driven niche? If so, we look forward to supporting you along your own journey to success. See you in the course!


Getting Started with Niche Life Coaching

Welcome and Introduction

We get asked all the time, how do you sell life coaching? We also get asked, how do you stand out as a coach?

The secret is that what unlocks the potential of abundance and financial independence of being a coach is niche coaching, specifically our variety of purpose-driven coaching. In this video, we'll explain WHY this is the case, plus why niche coaching allows you to stop wasting your time trying to convince people to want life coaching... and to stop wasting your money on ineffective marketing. And, most importantly, why niche coaching allows you to Be Yourself—in fact, it requires it!

What is Niche Coaching?

In this lecture we will go over what niche coaching is. Many people confuse niche coaching with the ability to differentiate yourself from your competition, but niche coaching is much more than that. Find out what a niche even IS and how narrowing your focus is THE key to success!

Why Niche Coaching?

There are many coaches in the field of life coaching, but most of them fail to get their business thriving. We will give you the reasons why you want to go into niche coaching and the power behind it. Niche coaching can truly transform your life and we will tell you why. 

Q&A, Support and Workbook Exercises

Find out how to get the answers to any questions you may have as well as utilize the extensive workbook material and exercises contained in this course.

Examples of Niches & Sub-niches

Many people assume that there are only a handful of niches in coaching. However, that is furthest from the truth. In fact we will show you that their are many thriving niches that you may have never considered. It is good to look at them as they will demonstrate that even if you are considering a very unique or weird niche that you may have an opportunity to truly create a thriving business. 

Criteria for a Successful Niches

In this lecture, we will go over four mandatory criteria that you need to have in order to have a successful coaching niche. Keep in mind that it is essential that you take the time to assess them because regardless of how much energy or money you invest in making your niche work it is destined to fail if it does meet these criteria.  

Criteria for a Successful Niches Part 2

In this lecture, we will go over a number of helpful criteria. They are not mandatory for your success but they will help you accelerate your success if you meet them.  

Our Niche Coaching Evolution Story

Get to know us (Joeel & Natalie), the journey we traveled to life coaching, and the story of how our coaching niche evolved over time.


Finding Your Purpose-Driven Niche & Your Unique Gift

3 Real Life Coaching Niche Stories

Sometimes the best way to gain clarity about what a niche coach really is, is to hear real life examples--and we've got 3 great ones!

Introduction to Choosing Your Niche

In this lecture we will go over the important steps you'll be taking to find a niche of your own. 

Brainstorming Your Niche

The source of your perfect niche can come from MANY different places... so brainstorm aspects of your expertise, skills, challenges you've overcome, and life experiences that may hold clues to your gift!

Your Story, Your Purpose

You have a powerful story whether you know it or not. This story is what creates purpose and what will help you create a niche that is purpose-driven. So, are you ready to embrace your journey? 

Identify Your GIFT & Your Purpose-Driven Niche!

We all have a powerful gift, however, sometimes we can't even see that it is there. In this lecture we will empower you to see the gift that you have so that you can share it with those that are eager and open to receiving it. Knowing this gift will help you finalize your purpose-driven niche.

Finding Your Tribe of Ideal Clients (Target Market)

What is a Tribe?

What is a "tribe" and why is it important to understand if you want to be able to get life coaching clients? Find out!

Who is Your Tribe?

Based on your niche, who is your tribe--the people who need you most? Relate to your story? Speak your language?

Identify Your Ideal Clients

It's not just about who your niche coaching is for... its what clients are right for YOU!

Your Point of View and Your Personal Brand

In order to be a successful coach you MUST be willing to be your true authentic self, put yourself out there, and own your point of view! Find out why your message is CENTRAL to your personal brand.

Connecting and Marketing to Your Tribe

Marketing: Speaking Their Language

Find out how having a highly target tribe is the key that unlocks success with ALL forms of marketing... marketing can be easy, inexpensive, and fun!

Finding Your Tribe IN PERSON

Explore ideas for where and how to connect to your future clients in person.

Finding Your Tribe ONLINE

Explore ideas for where and how to connect to your future clients online.

Identifying Referral Partners/Joint Ventures

You are NOT in this alone--there are many individuals and businesses out there that can help you find and connect to your future clients. Find out how!

IMPORTANT: Testing Your Coaching Niche

IMPORTANT: Testing Your Niche for Viability & Profitability

Now that you've identified your niche and your tribe, it is VITAL that you assess and test whether your niche is both VIABLE and PROFITABLE.

Next Steps

Congratulations and Next Steps

Congratulations! We thank you for your commitment to your success and contribution to the life of others. In this final lecture we will go over what you do now that you have your niche. 

Bonus: Additional Resources You Don't want to Miss

In this lecture we provide additional resources to support you on your journey.

You can view and review the lecture materials indefinitely, like an on-demand channel.
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3 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion