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Local Business Marketing: Local SEO, Social Media & More

Local business marketing with local SEO, Google map search, social media, website conversion optimization & referrals.
Instructor:
Alex Genadinik Business Coach
1,658 students enrolled
English [Auto-generated]
Promote your local business with most effective strategies and get clients
Stop wasting time and struggling with incorrectly chosen marketing strategies that aren't bringing clients
Get personal help from the instructor if you have specific questions
Local SEO and how to have multiple listings of your business in Google's top-10 results
Leverage YouTube and other large websites to promote yourself locally
Use social media to promote your business locally
Grow clients, grow revenue, grow your whole business
Create a highly converting website that gets lead to call you and become customers

Most effective strategies to promote a local business! Stop wasting your time on strategies that don’t work and begin getting clients!

* OVER 1,000 DELIGHTED STUDENTS HAVE TAKEN THIS LOCAL BUSINESS MARKETING COURSE

  • Made the course more actionable

  • Added full section on business card marketing

  • Added full section on flier marketing

This course is full of strategies to promote a local business.  

WHY I MADE THIS COURSE

Small business owners usually struggle with promoting their business. The first thing people usually think of for promotion are Instagram, Facebook, Twitter, fliers and business cards to promote their businesses. Those are fine, but there are so many other marketing strategies for local businesses that are more effective.  This course shows you those much more effective strategies.

In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

INSTRUCTOR BACKGROUND

I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don’t sell anything and don’t collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills after you complete the course

* Be entered to get chosen for my student of the month status and have your business featured

OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME 

What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals. 

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

MONEY-BACK GUARANTEE

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll now.

Local small business marketing course Introduction

1
Watch this first: Let's ease into what we are going to do
2
Subtitles and video quality

How to set up your local small business website

1
How to easily find a domain name for your local small business

In this section I explain how to create a website for your local small business. In order to have a website, you need to choose a good domain name, so in this lecture I explain how to find a good domain name for your business.

2
How to set up your website quickly and professionally

In this section I discuss how to create a WordPress website for your local small business by hiring freelancers from UpWork, or how to build your WordPress website on your own. Almost all small businesses need a website, and in this tutorial I explain how to get your own website in a few days cheaply or for free.

3
Your website costs new

In this lecture I talk about how much you should expect to pay for your domain name and website hosting on an ongoing basis.

4
15 item checklist for increasing website conversion and visitor engagement
5
Example of a perfect local business website with all high conversion elements

SEO (search engine optimization) for local small business

1
SEO section overview of what we will cover in this section

In this section of the local business marketing course I talk about local SEO. Local SEO is EXTREMELY important. If you rank highly in Google search for the keywords that potential customers will search, you can get many clients, and build a big business on top of that. So pay careful attention to this SEO introduction because you will need to make the most of it.

2
WordPress Yoast plugin
3
Introduction to why keywords are so important
4
Google Keyword Planner tool
5
Local business keyword research example to get many more keywords
6
Short tail keywords vs. long tail keywords
7
How to balance long-tail and short tail on the same pages
8
How to get as much as possible from your title and keywords meta tags
9
Basic on-page elements that are seen
10
Latest SEO research for top ranking factors - links are extremely important
11
Google citations for new local websites and how to get them

In this part of the course I talk about Google Citations, why it is so important for new local business websites, and how to get your Google Citations.

12
Blogging for local businesses - pros and cons, when and how

Off page SEO and link-building

1
How to rank higher with intent matching
2
10 ways to get backlinks to get your website to rank higher
3
What makes a good backlink for SEO
4
How social sharing will boost your SEO
5
How to rank (almost) any page in Google top 10

Webmaster tools to check search performance and crawling & indexing status

1
Setting up your Webmaster Tools
2
Creating your sitemap.xml
3
Troubleshooting crawling errors
4
SEO definitions for beginners
5
Submitting new URLs and checking for page status and indexing
6
Where your pages are ranking and page/query performance
7
Introduction to Google Analytics

Ranking in other websites like Yelp and the Google Map

1
How to get a highly converting video to rank in search results

Did you realize that you can also rank YouTube videos in Google search? In fact, it is often much easier to get a video about your business to rank in Google search than it is for your website. In this tutorial I explain how to make a YouTube video rank in Google and do SEO for it on YouTube and Google SEO. A video can really boost your local small business marketing because videos can be very highly converting and easier to get views for that web pages.

2
Google Places for local business search to help you come up on the Google map

The first and simplest step in your work on local SEO is to sign up for Google Places For Business. It used to be called Google Local. They keep changing the name for this. Whatever its name is, this will put your business on the Google map that comes up when people search locally.

3
Other local business sites like Yelp and similar ones

Local small business SEO is not just about your website. You can have your business listings rank in Google from Yelp, YellowPages, and other local business listing websites. In fact, since those sites are more authoritative in Google, they will often outrank your website in SEO so you should definitely put your business there, and make sure you have great reviews there so you can rank highly on those sites as well.

4
How to get your business on Yelp and how to rank highly in Yelp search & Google

Social media marketing for your local small business

1
Social media marketing overview for your local business

We are starting a new section in our local business marketing course. This section is all about promoting your business on social media. Let's get started.

2
New Facebook feature: Now you can sell to local groups

This is a recent addition to this course. On October 3rd, 2016, Facebook released a new feature that will help your local small business sell more products. This feature will allow you to create and join local buy and sell groups where you can sell your products. It is kind of like Craigslist, but easier to use, and more powerful because it takes advantage of Facebook's 1 billion users.

3
YouTube for promoting your local business

I might re-film this lecture in the near future to make it more practical. But for now, in this lecture I discuss the power of YouTube for local business marketing. I already covered this partially earlier in the course.

4
How to promote your business from your personal Facebook profile

In this lecture I talk about how to promote your local business with your personal Facebook group. It is tricky to promote your business with your personal Facebook group because you don't want to annoy or offend your friends, but there are some ways it can be done in a nice way.

5
Promoting your business from a Facebook business page

In this lecture I discuss how to promote your business from a Facebook page. Facebook page usually has less engagement, but you can run Facebook ads through it.

6
NEW! advanced Twitter marketing strategy to drive sales and branding

In this lecture I talk about an advanced Twitter marketing strategy with automation to get more followers and engagement on Twitter, and even sell your services there using automation tools.

7
NEW! How to increase engagement on Facebook by using images

This lecture has a small tip on increasing Facebook engagement for your posts.

8
Hashtag tutorial and an advanced hashtag marketing strategy

This is an advanced hashtag marketing strategy which you can use to promote your local business by using the hashtag for your local city and other local hashtags.

Business card marketing & business networking for your local business

1
Practical example: How to choose from 4,000 ready-made templates

With this lecture let's start the business card marketing and networking part of our local small business marketing course. In this video I explain where to get good designs for your business card.

2
Practical example: Get your business card professionally designed for just $5

In this lecture I explain how to get your business cards professionally designed. Once you have your business cards, you can do more business networking and business card marketing locally.

3
Body language for successful networking

In this lecture I explain some proper and effective body language techniques for effective in person business networking to help you appear friendly and confident when you are out promoting your local business.

4
Short pitch under 30 seconds

In this tutorial I explain how to create your business pitch that you can use while you are doing your business networking. Your business pitch is important because if it is interesting and clear, it will get people's attention and interest, and they might engage further if they are interested.

5
AIDA to help you sell during business card marketing and networking

When you are doing your business card marketing and networking, you should understand how to get people excited about your business and your products. AIDA is a classic sales pattern which is designed to get people interested and then excited about your business so that you can then close the sale. You don't necessarily want to sell things during business card networking, but if you see that there is a possible sale to be made, why not make that sale? Although usually, you want to build business relationships first, before selling.

Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio, therapy offices, psychology personal practice.

6
How to make people WANT to take your business card and be fascinated with you

More tips on how to get people to get excited about your business.

7
Outdoor card dispenser/holder

This is another business card marketing strategy to promote your local business. You can leave business card dispensers in several convenient places so that people can pick up your business cards even when you are not there.

Flyer marketing to help you promote your local small business

1
Why flier marketing is so effective

This is a new section in our small local business marketing course. In this section we are going to discuss how to promote your business by passing out fliers to get people from your local neighborhood to learn about your business. You can call this hyper local marketing because it targets your local neighborhood.

2
Types of businesses that do best with flyers

Some of the businesses that do best with flier marketing are local businesses. Here are some of the examples. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio, therapy offices, psychology personal practice.

3
Practical example: How to choose from 5,000 ready-made templates

In this tutorial I show you how to find thousands of designs for fliers so you have many designs to choose from.

4
Practical example: How to get a flier professionally designed for just $5

Example of how to get your fliers professionally designed for more effective promotion.

5
4 elements of a good flier

This is an important lecture because it explains what it takes to make your fliers effective. The most important things are inspiring and attention grabbing images and headline, attractive offer, and a clear call to action.

6
How to create a great offer

Tips on how to create a great offer for your fliers. This will help to boost your sales conversion.

7
How to choose a good photo

Tips on how to choose an inspiring photo for your fliers.

8
Extra offer details for your fliers

How to create the offer details to get people interested and engaged with your fliers.

9
Adding calls to action to your flier

Tips on adding a call to action to your fliers to boost the effectiveness and conversion of flier marketing for your local business.

10
Where and how you can hand out the flyers

We can't talk about flier marketing without discussing where to hand out fliers and how to hand out fliers because if you don't distribute your fliers, there is almost no flier promotion to speak of. You can distribute fliers by giving them out on the street, sliding then under people's doors or doors of other businesses, and leaving them on counters of other local small businesses to cross promote.

Other strategies to promote your local small business

1
Email list to promote your small local business

In this tutorial I talk about email marketing to promote your local small business. Email marketing is very important, and I might add more lectures about email marketing for your local small business in the future.

2
Discount and coupon strategies to promote your local or small business

Most people who are new to marketing don't realize the power of promotions, but discounting and sale strategies can be very powerful to get people to sign up for your business because the sale has a limited date or quantity on it, and people jump on the sale price.

3
Establishing yourself as an expert to get trust

In this tutorial I talk about strategies to give you more authority and credibility. Having more authority and credibility can get people to engage with your business, trust you more, and help you make more sales.

4
Events for small local service or business marketing

One effective strategy to raise awareness about your company and get clients is to put on local events. Events can get you publicity and with that boost your SEO, and get you more awareness and customers.

5
How to get your friends and community involved in helping your business

Some tips on how to get your local community involved in helping you.

6
Hats, t-shirts and other printed materials

Small tips on how your own t-shirts or hats can help you promote your business.

7
How to create a referral network with other businesses

Tips on how to create a referral network with other businesses or professionals in your industry.

8
Craigslist can still get you clients?

How to use CraigsList to help you promote your business.

9
Local business groups and communities

How to leverage local groups to promote your business.

How To Get Publicity

1
How to promote your business on the radio
2
HARO

Advertising (paid marketing)

1
Google AdWords
2
Facebook's paid marketing

Facebook ads and retargeting

1
Facebook ads section introduction
2
How to get to your Facebook ads dashboard
3
How to set up your Facebook page so you can run ads
4
Which Facebook ad to choose
5
3 Facebook ads strategies
6
Setting the right targeting for your ad
7
Creating the ad format
8
Extra targeting pro tip
9
How to install Facebook pixel for retargeting
10
Retargeting with Facebook
11
Targeting lookalike audiences

Miscellaneous promotional tips (more coming later in 2015 and 2016)

1
How to increase sales and traffic from your email signature
2
Quality of your work
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Full lifetime access
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Certificate of Completion