Local Business Marketing: Local SEO, Social Media & More
Most effective strategies to promote a local business! Stop wasting your time on strategies that don’t work and begin getting clients!
* OVER 1,000 DELIGHTED STUDENTS HAVE TAKEN THIS LOCAL BUSINESS MARKETING COURSE
Made the course more actionable
Added full section on business card marketing
Added full section on flier marketing
This course is full of strategies to promote a local business.
WHY I MADE THIS COURSE
Small business owners usually struggle with promoting their business. The first thing people usually think of for promotion are Instagram, Facebook, Twitter, fliers and business cards to promote their businesses. Those are fine, but there are so many other marketing strategies for local businesses that are more effective. This course shows you those much more effective strategies.
In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Free 15-minute coaching call (I don’t sell anything and don’t collect your email, just answer your questions)
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills after you complete the course
* Be entered to get chosen for my student of the month status and have your business featured
OFFICE HOURS AND ONE-ON-ONE HELP – I GIVE MY PERSONAL TIME
What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.
The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll now.
Local small business marketing course Introduction
How to set up your local small business website
In this section I explain how to create a website for your local small business. In order to have a website, you need to choose a good domain name, so in this lecture I explain how to find a good domain name for your business.
In this section I discuss how to create a WordPress website for your local small business by hiring freelancers from UpWork, or how to build your WordPress website on your own. Almost all small businesses need a website, and in this tutorial I explain how to get your own website in a few days cheaply or for free.
In this lecture I talk about how much you should expect to pay for your domain name and website hosting on an ongoing basis.
SEO (search engine optimization) for local small business
In this section of the local business marketing course I talk about local SEO. Local SEO is EXTREMELY important. If you rank highly in Google search for the keywords that potential customers will search, you can get many clients, and build a big business on top of that. So pay careful attention to this SEO introduction because you will need to make the most of it.
In this part of the course I talk about Google Citations, why it is so important for new local business websites, and how to get your Google Citations.
Off page SEO and link-building
Webmaster tools to check search performance and crawling & indexing status
Ranking in other websites like Yelp and the Google Map
Did you realize that you can also rank YouTube videos in Google search? In fact, it is often much easier to get a video about your business to rank in Google search than it is for your website. In this tutorial I explain how to make a YouTube video rank in Google and do SEO for it on YouTube and Google SEO. A video can really boost your local small business marketing because videos can be very highly converting and easier to get views for that web pages.
The first and simplest step in your work on local SEO is to sign up for Google Places For Business. It used to be called Google Local. They keep changing the name for this. Whatever its name is, this will put your business on the Google map that comes up when people search locally.
Local small business SEO is not just about your website. You can have your business listings rank in Google from Yelp, YellowPages, and other local business listing websites. In fact, since those sites are more authoritative in Google, they will often outrank your website in SEO so you should definitely put your business there, and make sure you have great reviews there so you can rank highly on those sites as well.
Social media marketing for your local small business
We are starting a new section in our local business marketing course. This section is all about promoting your business on social media. Let's get started.
This is a recent addition to this course. On October 3rd, 2016, Facebook released a new feature that will help your local small business sell more products. This feature will allow you to create and join local buy and sell groups where you can sell your products. It is kind of like Craigslist, but easier to use, and more powerful because it takes advantage of Facebook's 1 billion users.
I might re-film this lecture in the near future to make it more practical. But for now, in this lecture I discuss the power of YouTube for local business marketing. I already covered this partially earlier in the course.
In this lecture I talk about how to promote your local business with your personal Facebook group. It is tricky to promote your business with your personal Facebook group because you don't want to annoy or offend your friends, but there are some ways it can be done in a nice way.
In this lecture I discuss how to promote your business from a Facebook page. Facebook page usually has less engagement, but you can run Facebook ads through it.
In this lecture I talk about an advanced Twitter marketing strategy with automation to get more followers and engagement on Twitter, and even sell your services there using automation tools.
This lecture has a small tip on increasing Facebook engagement for your posts.
This is an advanced hashtag marketing strategy which you can use to promote your local business by using the hashtag for your local city and other local hashtags.
Business card marketing & business networking for your local business
With this lecture let's start the business card marketing and networking part of our local small business marketing course. In this video I explain where to get good designs for your business card.
In this lecture I explain how to get your business cards professionally designed. Once you have your business cards, you can do more business networking and business card marketing locally.
In this lecture I explain some proper and effective body language techniques for effective in person business networking to help you appear friendly and confident when you are out promoting your local business.
In this tutorial I explain how to create your business pitch that you can use while you are doing your business networking. Your business pitch is important because if it is interesting and clear, it will get people's attention and interest, and they might engage further if they are interested.
When you are doing your business card marketing and networking, you should understand how to get people excited about your business and your products. AIDA is a classic sales pattern which is designed to get people interested and then excited about your business so that you can then close the sale. You don't necessarily want to sell things during business card networking, but if you see that there is a possible sale to be made, why not make that sale? Although usually, you want to build business relationships first, before selling.
Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio, therapy offices, psychology personal practice.
More tips on how to get people to get excited about your business.
This is another business card marketing strategy to promote your local business. You can leave business card dispensers in several convenient places so that people can pick up your business cards even when you are not there.
Flyer marketing to help you promote your local small business
This is a new section in our small local business marketing course. In this section we are going to discuss how to promote your business by passing out fliers to get people from your local neighborhood to learn about your business. You can call this hyper local marketing because it targets your local neighborhood.
Some of the businesses that do best with flier marketing are local businesses. Here are some of the examples. Some of the kinds of businesses you can promote are a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewlery shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio, therapy offices, psychology personal practice.
In this tutorial I show you how to find thousands of designs for fliers so you have many designs to choose from.
Example of how to get your fliers professionally designed for more effective promotion.
This is an important lecture because it explains what it takes to make your fliers effective. The most important things are inspiring and attention grabbing images and headline, attractive offer, and a clear call to action.
Tips on how to create a great offer for your fliers. This will help to boost your sales conversion.
Tips on how to choose an inspiring photo for your fliers.
How to create the offer details to get people interested and engaged with your fliers.
Tips on adding a call to action to your fliers to boost the effectiveness and conversion of flier marketing for your local business.
We can't talk about flier marketing without discussing where to hand out fliers and how to hand out fliers because if you don't distribute your fliers, there is almost no flier promotion to speak of. You can distribute fliers by giving them out on the street, sliding then under people's doors or doors of other businesses, and leaving them on counters of other local small businesses to cross promote.
Other strategies to promote your local small business
In this tutorial I talk about email marketing to promote your local small business. Email marketing is very important, and I might add more lectures about email marketing for your local small business in the future.
Most people who are new to marketing don't realize the power of promotions, but discounting and sale strategies can be very powerful to get people to sign up for your business because the sale has a limited date or quantity on it, and people jump on the sale price.
In this tutorial I talk about strategies to give you more authority and credibility. Having more authority and credibility can get people to engage with your business, trust you more, and help you make more sales.
One effective strategy to raise awareness about your company and get clients is to put on local events. Events can get you publicity and with that boost your SEO, and get you more awareness and customers.
Some tips on how to get your local community involved in helping you.
Small tips on how your own t-shirts or hats can help you promote your business.
Tips on how to create a referral network with other businesses or professionals in your industry.
How to use CraigsList to help you promote your business.
How to leverage local groups to promote your business.