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Marketer’s Guide 2019: Highest ROI Facebook & Instagram Ads

Learn from Europe's #1 Professor for Paid Social Media and benefit from his unique strategies to grow your business!
Instructor:
Patrick Wind
177 students enrolled
English [Auto-generated]
Understand the Structure of a Facebook Campaign and its Ad-sets and Ads
Setup campaigns and use the tricks and tips to achieve a higher ROAS
Learn how to use Lookalike and Custom Audiences
Reduce Ad Cost with Advanced Targeting Features
Generate Your Own Leads to Increase Monthly Sales
Avoid Common Beginner Mistakes

JOIN THE 200+ INTERNATIONAL COMPANIES I HAVE CONSULTED OVER THE PAST 6 YEARS ON SOCIAL MEDIA MARKETING WHICH ENABLED THEM TO INCREASE SALES VIA FACEBOOK ADS!   

Learn to create highly converting ad campaigns on Facebook & Instagram! In my unique course I will show you exactly how to find the right audience and show them compelling ad copies and creatives. 

3 reasons to take my course:   

  1. I have already spent over 2 million € on Facebook Ads (ROAS >4) and will present you the unique insight I have gained from it.

  2. I ran over 10,000 different A-B Tests, had very close contact to the Facebook Headquarters in Dublin and have taught at well-known universities in Vienna, Barcelona & Madrid.  

  3. All of the expert tips and tricks you will learn are very practical and easy to apply. So you can literally walk away from this course and apply the learning directly to your own campaigns.   

In this course I will not only teach you the basics to get a solid understanding of the algorithm, but will also go into much more detail about the advanced Facebook Ad Secrets, that professional marketers like myself or my colleagues apply on a daily base.    

We will get started with a general introduction on how to use Facebook & Instagram Ads, where I will provide you a detailed overview of the entire campaign structure with a first glimpse on the right Audience Targeting as well as the Creation of the actual Ad Copy & Creative. Increase your CTR significantly by following these unique and proven strategies that will benefit your business.   

After this theoretical background info, we will apply all of those insights to an actual campaign, which we will first create together in Ads Manager, the most powerful tool of the Facebook Business Manager. Moreover, I will show you how you can create highly profitable Remarketing Campaigns as well as how to scale your business with the famous Lookalike Audiences.    

Until this point is where every other Online Courses would probably also take you, but in this special Marketer’s Guide (2018) we go even one step further and enter real Advanced Ad Tech Strategies, that only professional Digital Marketers apply in their campaigns. This will include the famous Full-Funnel Strategy, Dynamic Product Ads & Collection Ads as well at Automated Rules to literally put your Facebook Remarketing on Auto-Pilot.    

Once we have applied all of these advanced methods, we will of course be interested in analyzing the great results we have achieved. Therefore, I will share with you my personal Dashboard of Customized Columns which alone is already worth a lot because it will literally open the black box from a first click on your ad until the final conversion, for example a purchase.    

Last but not least, we will conclude the most important learning in a very practical and easy way, so that you will finish this MasterClass with a clear checklist that you can apply on your own campaigns to achieve maximum results.    

Convert Facebook Users into Leads and Customers   

  • Learn six effective strategies on picking the perfect image 

  • Craft ad copies that effectively reaches your audience   

  • Increase your CTR by hooking the market   

  • Promote your content, increase leads, and generate business 

In my course, you will learn Facebook Ads Marketing from absolute beginner level to highly advanced!    

Facebook Ads is the ultimate solution to your advertising needs. Learn exactly how to target audiences in a smart and simple way and learn how to gain sales and create brand awareness from adverts at a cost of 1c per customer view.    

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook Page Likes and Post Engagement. You will be able to find new customers that will drive your brand to new heights via Social Marketing. Join this course now to learn how to take your brand, product or service to the next level with the power of Facebook Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND LEARN HOW FACEBOOK MARKETING AND SOCIAL MEDIA MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME! ENROLL NOW!

 

 Who is the target audience?   

  • eCommerce owners 

  • Bloggers/Influencers 

  • Marketers 

  • Advertising Managers 

  • Corporations 

  • ANYONE interested in Facebook Ads   

 ========================= TESTIMONIALS =========================   

Juan Cid: „The Facebook Ads Accelerator of Patrick helped us to increase our sales & lower the CPA.“   

Oscar Nieto: „Patrick is one of the few experts I trust with my credit card to spend >10k€+ per day on FB Ads.“   

Pablo Gil: „The Full-Funnel Strategy implemented by Patrick was a true game changer. Extremely effective!“    

Montse Miró: „Patrick is a pro. His advice is based on lot of experience, testing and success.“   

Introduction

1
Welcome from Patrick Wind
2
Meet your Teacher, Patrick Wind
3
Course Intro & Structure
4
Macro Level: Trends and Stats in our Digital Worlds
5
How to create Business Manager Account
6
Overview of all Tools within Business Manager
7
Complete Glossar of Terms & KPIs

Campaign Creation

1
Theory Campaign Objectives
2
Theory Ad Set Level
3
Theory Ad Creation Level
4
Practice Creation of Campaign and Ad Set
5
Practice Creation of Ad

Advanced Know-How

1
Advanced Placement
2
Advanced Facebook Ad Types
3
Advanced Instagram Ad Types
4
Advanced Insights - Messenger Ads
5
Custom Audiences - Intro & Advanced
6
Lookalike Audiences - Intro
7
Lookalike Audiences - Advanced
8
Saved Audiences - Intro
9
Saved Audiences - Advanced

Campaign Strategies

1
Beginner Guide
2
Intermediate Guide
3
Advanced Guide
4
AIDA Principle Ad Creation
5
Full Funnel Strategy
6
Algorithm Learning Phase

Analysis

1
Ads Manager Dashboard
2
Breakdown Analysis
3
Automated Rules
4
Delivery Column
5
Delivery Insights

Conclusion

1
Conclusion
2
10 Hacks to Maximize your ROAS with FB Ads (1-5)
3
10 Hacks to Maximize your ROAS with FB Ads (6-10)

Future Outlook

1
Facebook Predictions 2018
2
Instagram Predictions 2018

How to ...

1
How to Add a Person to Business Manger
2
How to check if FB Pixel works
3
How to learn more about Facebook & Instagram Ads
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Includes

6 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion