3.95 out of 5
3.95
239 reviews on Udemy

Marketing Psychology: How To Influence Customers To Buy Now

Discover 5 Kick-Ass Psychological Secrets Used by Extremely Successful Companies And Online Entrepreneurs
Instructor:
Vladimir Raykov
12,811 students enrolled
English [Auto-generated]
Influence the decisions of potential customers by applying the Decoy Effect.
Influence the actions of potential customers by applying the Reciprocity Principle.
Increase the ownership of your customers for maximum sales with the Endowment Effect.
Word (verb) questions and statements in a way that would change the perception of a potential customer by using the Framing Effect.
Increase conversions on a sales page by applying the Social Proof concept.
Create highly-converting squeeze and sales pages. (Marketing perspective, not web development.)
Increase opt-in rate.
Increase sales.

MARKETING PSYCHOLOGY: INFLUENCE CUSTOMERS TO BUY NOW!

“If you are having a hard time selling your products online and are desperately looking for ways to sell more, become a more influential marketer and generate higher income, then this course will blow your mind!

In this course, you will master 5 Kick-Ass Psychological Secrets used by extremely successful companies and filthy rich online entrepreneurs.”

*****

IMPORTANT UPDATES FOR 2019:

  • I’ve added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!

  • Over 200 positive reviews and 12725 students!

*****

Hi,

My name is Vladimir Raykov and I do marketing.

I have a Bachelor’s degree in Marketing. I work as a Marketing Manager, I teach very successful courses on  Marketing Psychology and Copywriting. I’ve created and launched over 20 digital products. I also teach over 46695 students from 155 countries. So much for me, let’s see what you are about to learn.

WHAT ARE YOU GOING TO LEARN AND WHY YOU NEED TO LEARN IT?

I’m giving you 5 solid reasons to consider:

1. The Decoy Effect: The Economist, well-known magazine, used the decoy effect. Later test has shown that a simple tweak to the prices, customers can choose from, resulted in $3432 more revenue (cash) than with the previous pricing options.

Apple Inc constantly utilizes “decoy” prices to influence our decisions! (examples in the lectures)

2. The Rule Of Reciprocity: Why don’t you put one of the basic laws of human psychology work to your advantage? If you look at the most successful social media strategies for organic likes or followers growth, you will see that behind these strategies is the rule of reciprocity. You don’t believe? Follow 1000 people on Twitter and I guarantee that 5% to 25% will follow you back.

3. The Endowment Effect: Did you know that when you own something you tend to value it more highly than it is really worth? “Yeah, right… how can I put that to my advantage you say?” Increase the ownership of your prospects and they will be more willing to buy from you! You know many “open source” projects that are massively successful! (hint: Wikipedia)

4. The Framing Effect: This one is huge! The way you “frame” a question (or a statement) influences the responses you receive! Experts in Neuromarketing have proven that absolute numbers have much stronger impact on people! This is the reason why you hear advertisements say: “…9 out of 10 people would recommend our product to their friends…” , they don’t say: “…90% of our customers would recommend…”

5. Social Proof Concept: You want to know what’s in your prospect’s mind? Here it is:       “I don’t care what you say. Prove it to me!” Authors don’t put testimonials in the beginning of their books for any other reason but to prove that their book is worth buying and reading. Bloggers don’t put subscriber counters next to an opt-in box for any other reason but to prove that many people are doing (subscribing) what you have to do! (the underlying principle of social proof!)

WHO IS THIS COURSE FOR?

This course is for online entrepreneurs, instructors, bloggers and authors who realize what it means to spend fatiguing months on product creation and then make little or no sales. Was it all waste of time? It doesn’t feel good to lose one of your most important resources – your time!

I am going to teach you how to maximize sales. opt-ins and ANY other action that you want your potential customers to take.

IS THERE ANY RISK INVOLVED?

Yes, there is! The risk is that if you don’t use these principles your marketing (business) will suffer! Those psychological principles were kept secret for a long time and they are wickedly effective. Become a student of the course and if you don’t see the real value, you can have your money back!

YOU HAVE 30 DAYS MONEY BACK GUARANTEE

Thirty days is a good period for you to apply the concepts in the course and see some real, astonishing results on your business!

  • Video Lectures: Full HD 1920×1080.

  • Audio Quality: Microphone iRig Mic HD = crystal clear voice.

  • Downloadable Take Action PDF files after each principle with a special bonus inside.

  • Quizzes after each principle to check your understanding! (Show You Know!)

  • Easy to access instructor who is willing to help you out.

  • Free preview of the first lecture from “The Decoy Effect” section.

WHAT DO OTHER STUDENTS SAY ABOUT THE COURSE?

Clearly Presented and Very Enlightening !!!

Vladimir has once again taken a topic that few people ever consider, exhaustively researched it and presented it in terms that anyone can easily understand and identify within almost every Retail Environment and Television Commercial that they encounter. As a Professional Marketing Manager, his Passion for the topic is naturally evident. His Teaching and Illustrations are Engaging, Enlightening, Upbeat and thoroughly Enjoyable. I highly recommend this course.  Great Job Vladimir !!!” – Rick L. Brown

*****

Marketing Professionals!

You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy to understand material.  You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it’s that good. – Brent Dunn

*****

Kick-ass principles that are too often ignored…

Every body will benefit from Vladimir’s course, for real. If you’re in the game of selling products, services or even ideas, this course is the toolbox you need to become a master-convincer. Plus, Vladimir is really entertaining and the examples are nothing short but  great!” – Robin Hanna

*****

In addition, 100+ people have left similar reviews

INVITATION TO BECOME A STUDENT OF THE MARKETING PSYCHOLOGY COURSE!

By enrolling in my course you are gaining access to 5 ingenious marketing principles used by successful companies and individuals right now.

Each and every lesson is explained in plain English with visual illustrations and interesting design.

You will be protected when someone else is trying to influence you by using the psychological principles you will brilliantly know after you complete the course.

You will definitely take your marketing (business, sales) to the next level by influencing potential customers to take any kind of action you want (mostly sales and opt-ins).

Click the “Buy Now” button to become almost overnight many times more influential than you currently are!

I am waiting for you inside the course,

-Vladimir Raykov

Stay Purposeful

Introduction To Marketing Psychology

1
Marketing Psychology Intro - 5 Extremely Powerful Principles For You To Use

This is an introductory lecture. I outline the psychological principles that you can use to advance your marketing.

The Decoy Effect

1
The Decoy Effect - Theory & Examples

This lecture is an eye-opener, period! It will help you understand principles that were long imposed on you without even knowing they exist. Quite interesting examples inside: Economist magazine and Apple Inc.

2
The Decoy Effect - Marketing Implications

After completing this lecture, you will be able to set up variables (example: 1-price 2-GB Storage) in a way that would influence customers to choose one thing or another easily.

3
The Decoy Effect - Take Action

Case for you to solve inside! Please, download on your computer and practise what you've learned.

4
The Decoy Effect - Quiz

The Rule Of Reciprocity

1
The Rule Of Reciprocity - Theory & Examples

After completing this lecture, you will have a general understanding of the Rule Of Reciprocity. The knowledge inside is instrumental in organically growing your followers on Twitter and likes on Facebook.

2
The Rule Of Reciprocity - Marketing Implications

After completing this lecture, you will be able see how the Rule Of Reciprocity relates to marketing. Specific main points are given for you to consider and integrate in your marketing.

3
The Rule Of Reciprocity - Take Action
Case for you to solve inside! Please, download on your computer and practise what you've learned.
4
The Rule Of Reciprocity - Quiz

The Endowment Effect

1
The Endowment Effect - Theory & Examples

Understand the fact that we value things that we own more. Understand WHY this is the case.

2
The Endowment Effect - Marketing Implications

After completing this lecture, you will know how to increase your customer's feeling of ownership.

3
The Endowment Effect - Take Action

Case for you to solve inside! Please, download on your computer and practise what you've learned.

4
The Endowment Effect - Quiz

The Framing Effect

1
The Framing Effect - Theory & Examples

Extremely powerful lecture on "framing" questions and statements. Definition and a famous example.

2
The Framing Effect - Marketing Implications

After completing this lecture, you will be able to "frame" questions and statements by using three observations from the study of Neuromarketing.

3
The Framing Effect - Take Action

Case for you to solve inside! Please, download on your computer and practise what you've learned.

4
The Framing Effect - Quiz

Social Proof

1
Social Proof - Theory & Examples

Social Proof equals Marketing. It wouldn't be too big an exaggeration to say that this is THE most important skill you have to master when it comes to online marketing. Definition and examples inside.

2
Social Proof - Marketing Implications

Before you create your sales page or opt-in page, please watch this lecture first! I reveal 6 social media principles that you can use to increase sales and opt-ins.

3
Social Proof - Take Action
Case for you to solve inside! Please, download on your computer and practise what you've learned.
4
Social Proof - Quiz

Grab Your Special Offer Right Now!

1
Bonus Lecture: Marketing Psychology 2.0

Customer Psychology & Marketing Techniques - UPDATES

1
Three Types Of Appeals When Crafting A Promotional Message
2
Free Marketing Tools
3
Marketing Dictionary
4
Copywriting & Marketing Books Recommended By Vladimir Raykov (Update 2019)

Audio Version For Your MP3 Player

1
Marketing Psychology Intro - 5 Extremely Powerful Principles - Audio
2
The Decoy Effect - Theories And Examples - Audio
3
The Decoy Effect - Marketing Implications - Audio
4
The Rule Of Reciprocity - Theory & Examples - Audio
5
The Rule Of Reciprocity - Marketing Implications - Audio
6
The Endowment Effect - Theory & Examples - Audio
7
The Endowment Effect - Marketing Implications - Audio
8
The Framing Effect - Theory & Examples - Audio
9
The Framing Effect - Marketing Implications - Audio
10
Social Proof - Theory & Examples - Audio
11
Social Proof - Marketing Implications - Audio
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Includes

1 hours on-demand video
3 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion