Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
Are you new to the world of advertising?
You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.
- What is CPC?
- What is PPC?
- What is CPM?
- What is CPA?
- Which is best for me?
- How do I budget?
If you have these questions, you've found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.
If you want to dive into online advertising, but don't know where to start, start here now! See you in class!
Introduction to Media pricing
In this lecture, you will learn the various types of media pricing model, and learn the industry jargon.
In this lecture, you learn about the sales funnels and how that will affect your media budget.
Practical examples in Spreadsheets
We will get started with setting up a spreadsheet, so you can build out your media budget. The spreadsheet is also downloadable as a class resource for your reference.
In this lecture, we will go step by step in setting up a spreadsheet for your sales funnel. We will show what are the formulas and how the different fields relate to each other.
In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPM pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.
In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPC pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.
In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPA pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.
In this lecture, we will go step by step in setting up a spreadsheet, so you can compare the different pricing models. By doing this, you can select the media method that would work best for you.
Bonus materials!
You cannot design an advertising budget if you do not have a good grasp of your revenue potential. This bonus lecture is a preview of the course Business Strategy: Find out your revenue potential in 15 min available here on Udemy. This introduction video showcases a common pitfall in revenue planning.
You cannot design an effective advertising plan if you do not have an understanding of the consumer's decision journey and the barriers in path-to-purchase. This bonus lecture is a preview of the course Marketing Strategy: Why are they not buying your product? available here on Udemy. This introduction video showcases a framework toward understanding path-to purchase and opportunities to intercept to advertising.
