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Mobile App Marketing 2019: ASO, Advertising & Monetization

Create a great mobile app business! Get 1,000,000+ downloads with app store optimization ASO (SEO) & strong monetization
Alex Genadinik Business Coach
11,000 students enrolled
English [Auto-generated]
Get 1,000,000+ downloads for your app
Top app monetization strategies
Improve user retention, engagement, reviews and minimize uninstalls
Personal help from the instructor in office hours and via messages in the course
You will learn ASO (app store search optimization) and rank highly in Apple App Store and Google Play
Get publicity for your app which will give you wide exposure
Learn about mobile app business models
You will learn how to grow your business beyond just apps
You will be able to more accurately predict which app ideas might be good and which might not be too good
You will become a much stronger mobile app entrepreneur

Use most effective app promotion and monetization strategies to grow your app and make it as profitable as possible. 


  • Three great launch strategies for your app

  • Re-skinning apps: how to get downloads and make money

  • How to compete for competitive app store search terms

  • Improved audio/video quality for 90% of the course


 I am an independent mobile app entrepreneur just like you, and I created this course to help you: 

  • Get 1,000,000+ downloads from mobile app store marketing

  • Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App store) better than most consultants you might consider hiring

  • Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing

  • Make money with effective app store monetization techniques to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other common monetization strategies used by successful mobile app businesses

  • Help you create a successful mobile app business

Learn the strategies I used to get 1,000,000+ downloads for my apps, make money from them, and create a successful mobile app business. 


The course shows you how to make a real business out of your app. This is what sets this course apart from all other courses. I realize that you may be excited about your app idea, and rush to have it built as soon as possible. But as an app entrepreneur, you need to understand what it takes to make your app a real business that makes money. 

This course teaches you about app business models, high level business strategies and app business planning. This is what makes this course special! This course will make you a strong business person, and a stronger app entrepreneur. 


My apps have 2,000,000+ cumulative downloads that I got for free in a 99% passive way and my income from apps is 99% passive as well. My book on mobile app business has been the #1 book on this topic on Amazon for the last few years, and it is used by a few universities and high schools across the country.

My app ranked #1 for the search “business” on Android for over a few years, and many of my apps dominate their search rankings in the Apple App Store and Google Play Store. 

In this course I teach you the insights and secrets I learned while growing my own mobile app business. Everything I teach in this course is something I have done and tried myself. 

I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide, creating 6 and 7-figure businesses in the process, and I would love to help you.


* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don’t sell anything and don’t collect your email, just answer your questions)

* Personal invitation to my Facebook community when you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured to my 100k+ students


What really sets this course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don’t try to sell anything. It is just another thing I do to help you achieve your goals. 


In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. 


The course is almost all video. It will take between 5 hours to complete. After you finish this mobile app marketing course, you should be much stronger in overall mobile app business strategy, mobile app marketing and mobile app monetization. 

The course is structured in 3 parts. The first part goes over some of the common mobile app fundamentals. If you are working on your first app, this is a must! 

The second part of the course focuses on how to monetize your app. And the third part of the course gives you many effective strategies for how to promote your app to get a large number of downloads! 

I also show you some of my favorite tools and outsourcing strategies that you can use for your own app development and growth.


You might think that you will focus on the marketing and monetization strategies after your app is built and has launched. But that is a very costly mistake made by many first-time entrepreneurs. 

This course will shed light on many parts of your business strategy, and allow you to choose a far more successful path for your app from the very beginning. That is why you should take this course before even writing the first line of code for your app. 

Luckily, the course only takes about 4 hours to complete. So you can transform yourself and become a much stronger app entrepreneur in less than half a day. Take the course today, and see for yourself. 


Game apps, puzzle apps, social apps, photo apps, and productivity apps.


When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.


The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students. 

Invest in your future. Enroll now.

Course Introduction: Watch This First To Understand What You Get From The Course

How to get immediate benefits from 1st lecture & course welcome and introduction
How to increase your chances of getting featured by app store
WORKSHEET: Fill this out with strategies as you go through the course

Mobile app fundamentals

Examining a mobile app as a business

So you want to get into the mobile app business. I understand. But it is a tough business these days, and you must be aware of many nuances and issues that will come up as you start your mobile app business. In this lecture I explain what to expect as you start your journey in the mobile app world.

Success patterns for apps

In this lecture of the mobile app course I discuss the common ways to make your app successful, and in a way, what it even means to make a successful app. Success in the mobile app space is a relative term. Many people view success as making money while others want to sell their apps for millions of dollars while others think an app is successful when it gets many downloads. So in this lecture I discuss common ways your apps can get closer to being successful in these ways.


ASO introduction with keyword basics

Introduction to app marketing with ASO (App Store Optimization) which is very similar to SEO (Search Engine Optimization) which people know about from Google. But ASO is for any mobile app store.

In this part of the app marketing course, I cover an introduction to ASO (app store search optimization), and how you can get a lot of downloads from ASO. In the experience of my own apps, ASO was the biggest source of downloads.

Practical keyword research example

In this part of our app store marketing course, I show you how to do ASO keyword research. The keyword research I show here is with the Google Keyword Tool which is not necessarily part of app ASO, but it still translates well to the app stores. In fact, I prefer it to ASO keyword tools that are specific for app stores because those can sometimes be inaccurate since they don't actually have the real app store search data.

In this lecture of the ASO course I talk about how to do ASO keyword research. Later in the course I will show you how to actually do the keyword research by showing you two software tools. But for now I just explain the concept to help you understand exactly why ASO keyword research is important, and how you can do the keyword research for your app to make sure that you give your app the most potential to rank for relevant search terms that your potential customers or app users might be searching. App store keyword research is one of the most important topics in app store marketing. Also, quick note: when I say app store, I don't mean just the Apple App Store. I mean any app marketplace.

WORKSHEET AND EXAMPLE: Runner game keyword research
How to make your app strong and competitive in app store search results

In the last lecture of our ASO course, we talked about doing ASO keyword research and in this lecture we talk about how to get your app to actually rank highly for those keywords, and how to move your app up in the rankings if it is not ranking highly. I talk specifically what the app stores look for in your app to decide whether to rank your app highly or not.

WORKSHEET: ASO engagement signal optimization
ASO for competitive keywords

In this lecture of our ASO course, I talk about what to do if you have to make your app rank for competitive and difficult keywords. Most apps are in ASO niches that have very competitive keywords. So it you have a game app, social app, photo sharing app, puzzle app, business app, health and fitness app, then this lecture of the course is an important one for you.

Keywords field for App Store
Practice activity: Competitor keyword research

This is the first exercise in this mobile app marketing course. I put it in the beginning of the course because I wanted to make sure that you are active in taking the course and not just passively watching the tutorials.

App localization: Get hundreds of percent more downloads

Here is another simple exercise you can do to start this mobile app marketing and ASO course to immediately get more downloads for your app.


Launching your app like a pro

3 winning ways to launch your app!

In this lecture of the training I talk about how to launch your app. I give you 3 unique strategies to launch your app, and the beauty of them is that they can all be done together, with one going right after another. A single app or product launch is a myth for the consumers. As the app entrepreneur, I will fill you in on how to get the most out of your app launch and get as many downloads, users and exposure out of your launch as possible.

Release your app on iPhone or Android? Pros and cons to help you decide

Many people wonder whether they should launch their app on iOS (iPhone and iPad) or GooglePlay's Android. There are pros and cons to launching on both platforms, but I recommend launching on Android because you can iterate with your updates at a much faster rate, and ultimately improve your app much faster, and make it into a good product. Android and GooglePlay's flexibility is why I recommend that you launch your app on Android instead on iOS (iPhone or iPad) even though iOS is sexier and more lucrative overall. Later, once your app is stable and in good mature shape, I do recommend definitely being on both of these major platforms.

WORKSHEET: App launch planning

How to increase positive app store signals to boost your ASO

Many additional tips to keep people from uninstalling

You want to keep people from uninstalling your app, and in this lecture of our training I explain exactly what to do to drastically decrease the amount of people who uninstall your mobile app.

This part of the course is a continuation of ASO. In fact, this is where we get into more advanced ASO strategies. 

How to increase session lengths and influence your ASO ranking

In this part of our ASO course, I talk about the importance of session length and its impact on ASO. It is very important to keep increasing the session length of your app. The session length is essentially the amount of time that the person keeps the app open each time they open the app. Session lengths are one of the top measures of engagement, and it is crucial that you work to keep increasing the session length for your app. In this part of the training I give a number of suggestions for how you can increase the session length for your app.

REVIEWS: 10 ways to increase the number of good reviews to rank higher in ASO

Every app must get good reviews. If it has good reviews, more people will download it, and it the app has bad reviews, fewer people will download it. In this lecture I give you tips to make sure that you have very good reviews for your mobile app. In this part of our app marketing course I talk about the importance of reviews in app stores and its impact on your ASO ranking.

How to get people to use the app regularly

Just like it is important to increase the session length for your app when people open your app, it is equally important to get people to actually open your app on a regular basis. In this lecture of the course I talk about how to make your app more of an every day use app, and what kinds of features make people open the app regularly, and help to make it a habit for people to open and use your app.

SEO for your app URL in Google search
SEO for your website

How to make money (monetize) an app

App revenue section introduction
Free vs. paid & how much should you charge for your app

In this part of the training I discuss whether your app should be free or paid. This is a big decision, and it is a big decision especially on Android and GooglePlay because once you make an app free or paid, and publish that app, you can never change that. You can change the price if the app is paid on Android, but you can never make it free.

So the decision of whether your app should be free or paid is a big one, and requires quite a bit of thought. This also effects how you position some of the features inside the app so whether you make the app paid or free will have a very large impact on your overall app business.

Common and most popular ways to make money form your app

In this part of the mobile app marketing course I go over the ways you can make money from your app when your app is free. This is called the Freemium business model, and it is a very popular business model for apps. Freemium is actually the most common and most popular business model for mobile apps. In this part of the course I discuss different kinds or ads, in-app purchases, subscriptions and more.

Rewarded ads monetization strategy

In this part of our mobile app marketing and monetization course I talk about monetizing with ads with a strategy called the rewarded ads strategy. This is one of the most effective ways to make money on apps with ads.

The "whale" monitization pattern

The best way to make money from mobile apps, whether they are iPhone, iPad or Android is this specific monetization method. Many people think that subscriptions are the best way to monetize apps, but the truth is that the best way to make money from apps is the strategy outlined in this lecture of the course. This strategy is sometimes called the whale monetization strategy. Call it what you will, but it is a fantastic way to make money from apps if you can manage to pull it off.

The strategy to make a lot of money with ads using smart ad mediation software

Smart ad mediation is another good way to increase your mobile app ad revenue. It isn't easy to do, but it is possible to boost your mobile app ad revenue with mobile app ad mediation. Although, as you know, ads are not my favorite way to make money from your mobile app.

Ideas to monetize your app experience from outside of the app stores

This is a relatively new lecture in this apps course. In this lecture I explain how to make money from your app in additional ways like writing a book based on your app or creating an online course based on your app.

Virality from inside the app

Section introduction
How to build in virality to your mobile app

Many people ask how to make the app go viral. Well, this isn't just a phenomenon in apps. Many entrepreneurs or regular people want their product to go viral on the web. The truth is that virality is little bit of a mixture of a pseudo science, luck, hard work, and precise strategy. In this part of the training I explain how to increase the chances of your app going viral. Want to make your app go viral? It might not be as difficult as it sounds. So watch this tutorial of our mobile app marketing course, and get started in making your app viral.

Multiplayer tip

Additional hacks to promote and market your app

Nifty YouTube growth hack for mobile apps

I show a cool trick or growth hack for getting your promo video to rank well on YouTube without putting too much effort into YouTube marketing. I used this strategy of our mobile app marketing course myself, and it worked really well for me.

Growth hack to get a spike in downloads, make more revenue & get featured

You can use discount sites to promote your app if you have either discount promotions from the full price of your app, or in-app purchase discounts. Not many people know about this app marketing strategy, but discounting is a really good marketing tactic that you should try. Also paid to free and vice versa strategies work.

Coupon sites where you can promote discounts or and promotions you do

List of discount and online coupon sites where you can promote your discounted apps or in-app purchases.

Strategy to compete in the most competitive niches!

If your app is in a niche that is extremely competitive, it will be very difficult for your app to get downloads and attention. In this lecture of the course I explain how you can compete in very crowded spaces like games, social apps, photo apps, fitness apps, and other kinds of apps where competition is fierce.

How to get more app downloads with your email signature

In this part of our mobile app marketing course, I show a nifty little strategy anyone can use to increase app downloads by simply adding a link to your apps to your email signature.

Influencer marketing: How to get best deals & is it overrated?

My take on influencer marketing
2 EMAIL TEMPLATES: How to pitch influencers for FREE and discounted promotion

NEW! Raising Money For Your App

NEW! Thoughts on getting an investment from investors for apps

It is very difficult to get an investment in general, and the same thing goes for getting an investment for a mobile app. The options you have are to get seed funding from investors or to apply to start-up incubators like the Y-combinator or startup accelerator programs. Those programs or investors are difficult to get into, and are very competitive. They only take some of the very top of apps so if yours isn't a super top app, it might be a waste of time to apply there.

How to create an IDEAL listing for your app

Landing page section introduction - what we will cover

In this part of the course I explain what an ideal app store listing would look like and how you should make yours. A great app store listing can do wonders for the amount of downloads your app gets, and how much money it makes.

How to write the title for your Android or iPhone app

In this part of our ASO course, I explain how to write the mobile app title for ASO and to get people to take interest in the app. The title should be keyword rich, but should also be interesting and exciting for people who are browsing the app stores. Your title must really jump out and grab attention.

How to write the mobile app description

In this part of our ASO and app store marketing course, I explain how to write the app description to get more downloads. Your app store description should have just the right balance of keywords and a good range of keywords, but also it should be interesting for the human readers, and not just the search engines.

Strategies to avoid bad reviews

Just as it is important to get good reviews, it is also important to avoid getting bad reviews because bad reviews will work against your mobile app for the lifetime of your app, always making your overall review number lower. It is evil as far as the mobile app entrepreneur is concerned. So in this part of our mobile app marketing course, I explain how to decrease the chances of getting bad reviews for your app.

Surprising ways to make your app icon beat your competition

Your app icon should get people's attention and help you get more downloads. If your app icon is awesome and bright, you can use it to get attention and get people to stop browsing and take a closer look at your app. The app icon is the only visual aspect of your app listing that people see when they browse the app stores and when your app appears next to other apps. So if your app icon is cooler and flashier, it can get your app more downloads.

Mobile app tools

App analytics tools

In this part of our mobile app marketing course, I show you two analytics tools. The first is Flurry app analytics and the second is the analytics that come with Android. You can use both of these app analytics tools to get different data like engagement and various demographics about your customers.

App keyword tools & practical ways to do keyword research

You should do your mobile app keyword research with the aid of at least one keyword tool. Keyword tools are software packages that help you in a number of ways. A keyword tool will give you new keyword ideas, tell you how competitive it will be to rank for a certain keyword, and tell you what the monthly search volume will be for a given keyword. Based on this data you will know which keywords you should target. In this lecture of the course I show you two keyword tools: SensorTower and the Google Keyword Tool (Keyword Planner) which is part of AdWords

Miscellaneous: My personal thoughts and opinions

Photo and social apps - thoughts

In this lecture of the course I talk about some of the common issues I see in my coaching practice where I help new mobile app entrepreneurs with their mobile apps. I notice that many new app entrepreneurs focus on making games, social media apps, dating apps, photo apps, and other apps that are in very competitive business spaces. So in this vide I talk about what you might want to think about if your app is in one of those business niches or a similar competitive space.

Reskinning apps: How to make money and get downloads

Reskinning apps has recently been a big top in the mobile app world, and many people have started reskinning apps. In this tutorial I explain what is app reskinning, how people start reskinning apps, and whether reskinning apps is a good business long and short term. This course isn't specifically about reskinning, but I felt that I should address it with at least one lecture because it is such a popular topic.

6 ways to protect your intellectual property

If you want to protect your app's intellectual property, in this part of our app business course, I explain the 6 ways you can protect various IP (intellectual property) of your mobile apps.

My favorite podcast that covers mobile apps

In this part of the apps course, I mention a podcast for apps that I like. I am myself a listener of this podcast, and I have actually been on it as a guest speaker twice. It is the #1 mobile apps podcast so check it out.

If you are not a developer - some options to create your app

Tools and techniques to learn to code on your own in a few months

You can take courses on Udemy to learn to code and program your apps, and you can use websites like StackOverflow.com to get help if you get stuck. I recommend that you consider learning to code before hiring an agency or developers to program the app for you.

NEW! How I outsource

In this part of the apps course, I explain my outsourcing strategy to make outsourcing cheap. You should watch this if you think that you need to raise a lot of money for your app. It can be cheap.

Should you hire an agency or a developer to build your app

Many non-technical app entrepreneurs need to work with a software developer or a team of engineers to program their app. The problem is that hiring software engineers is expensive and hiring software development agencies is even more expensive. The free options for the non technical app startup founders are to learn to code or to find a co-founder who is a mobile app developer. All of these 4 options (hiring developers or hiring an agency or learning to code or finding a technical co-founder) are very difficult. And in this lecture of the course I discuss pros and cons of each strategy.

Word of caution from Paul Graham about partnering with random developers
Founder dating?

Case studies

App ASO and promotion case study with a fun sexy party game
Knappily app ASO keyword research case study
Agoraphobia app
Vastu in the home app case study
TaskMania todo app

Social media automation

Social media automation section introduction
Hashtag marketing introduction
Social media automation tools
Showing SocialOomph
Pinned post on Facebook
Pinned tweets

YouTube marketing for your app

Section introduction "I tried YouTube and..."
Full channel or just one or few videos?
YouTube SEO crash course
Game apps game play tutorials
Promote on Udemy?

Publicity strategies for your app

Publicity for apps section introduction
Unique story
HARO to get publicity
How to get on the radio and podcasts
The exclusive
Press release example and template
Press release companies
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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5 hours on-demand video
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