4.36 out of 5
90 reviews on Udemy

Moral Leadership: The Principles of Transformational Leaders

The Nine Principles of Transformational Leadership That Build Winning Teams and Culture
Lawrence M. Miller
1,028 students enrolled
English [Auto-generated]
The student will learn why principles are at the core of effective leadership.
The student will be offered nine principles that have proven to be central to all great leaders.
You will be asked to examine your own principles and commit to those principles.

You will succeed as a leader if you create trust and respect, and challenge your team toward a worthy purpose. That is what you will gain from this course.

Great leaders know their principles, their beliefs, and ethics. Now, perhaps more than ever, we need leaders who are grounded in a set of principles that makes them trustworthy and worthy of our dedication. Leaders generate dedication and loyalty based on their adherence to principles.  

This course is for all leaders, those aspiring to leadership, and for entrepreneurs who have the golden opportunity to create a culture that will attract the best talent and promote high performing teams.

The purpose of this course is not to prescribe principles, but to offer for consideration and discussion, a set of nine principles upon which transformational leadership can be based. Your personal brand, and the brand equity of your organization is trustworthiness that can only be established by the consistent adherence to worthy principles. This brand equity is the basis of both career success and corporate success in the marketplace. It is an asset. 

The instructor has more than forty years coaching leaders and leading cultural transformation in dozens of Fortune 100 companies like Corning, Shell Oil Company, 3M, Xerox and others. He is the author of ten books on leadership.

  • “Great course, .–Great Fundamentals of Leadership…The Character as a one of the main values.” Arturo Olvera

  • “Really enjoyed this course! A lot of great information and the instructor was very knowledgeable!” Vanessa Wright

  • “Wow, this is a dynamic leadership training. Highly recommend. Thanks for the excellent guidance.” Robin Richardson



There are many important leadership skills - strategy execution, leading teams, designing organizations - however, there is something more fundamenta, something that is the core of leadership and it is the heart and soul of the leader. All great leaders are grounded in principles that cause them to be trusted by followers.

Principled Leadership & Culture

Why Principles Matter

For most of our life on this planet we worked in small and intimate groups - the hunting party or the family farm. This was the "natural" way of getting work done, until the industrial revolution, large organizations in large buildings with specialized work. Intimacy and trust were lost. Our challenge now is to recreate organization that instill trust and social intimacy. This can only be accomplished by a dedication to principles that create unity, common purpose, and trust.

Principles and the System of Organization

Countries are founded on principles such as freedom of religion, speach, and press. But, principles alone are not enough. Those principles must be embedded into the structure and systems of the organization or country. The nature of structure, the flow of information, the systems of motivation, are all designed based on an understanding of principles.

Principles and the Culture of the Organization

The Business Case for Principled Leadership

Building Your Brand Value - A Theory of Wealth Creation

Principles are the foundation for the entire process of wealth creation. There are five forms of capital, one leading to the next: Spiritual capital, social capital, human capital, innovation capital and financial capital. Without a firm grounding in principles wealth is not likely to be achieved or sustained.

The Power of Spiritual Capital

Spiritual Capital is the pursuit of a worthy purpose that creates collective energy.  This is the first act of leadership that unites the energy and effort of others toward common purpose. It is the Word that is in the beginning. 

There are two key elements of spiritual capital - a worthy purpose and a dedication to a set of values. 

The Power of Social Capital

Social Capital a set of values or norms shared among members of a group that permits cooperation among them.  If members of the group come to expect that others will behave reliably and honestly, then they will come to trust one another. Trust is like a lubricant that makes the running of any group or organization more efficient.

“One of the most important lessons we can learn from an examination of economic life is that a nation’s well-being, as well as its ability to compete, is conditioned by a single, pervasive cultural characteristic: the level of trust inherent in the society.” Francis Fukuyama

“As a rough rule of thumb, if you belong to no groups but decide to join one, you cut your risk of dying over the next year in half. If you smoke and belong to no groups, it’s a toss-up statistically whether you should stop smoking or start joining.” Robert Putnum, Bowling Alone

The Business Case for Principled Leadership

The Transformational Principles

The Purpose Principle

We all have a need to confirm our self-worth. Self-worth cannot be achieved in the absence of a sense of contribution to some higher purpose. Leaders fulfill this need.  They communicate purpose to those who follow. The ability to communicate a valued purpose is a rare art among corporate managers. Achieving return on equity does not, as a goal, mobilize the most noble forces in our souls.  The most successful companies have defined their aims in terms of product or service and benefits to customers in a manner that can inspire and motivate their employees.  Most corporations do serve a worthy purpose. Individuals seek to identify with it.  The competitive leader will make the connection between our souls and our work, and will benefit from the energies released.  

Exercise: A Positive Purpose
The Unity Principle

Our corporations maintain the traditions of a class society. We maintain the distinctions of management, labor, salary-hourly wage; exempt, nonexempt, thinker, doer. They are all false distinctions, the old, useless baggage of a deceased society, carried forward into a new world. We live in an age of unity, of integration, when distinctions that disunite and limit people are inherently counterproductive. There are other traditions from our past to which management must return. There was a time when ownership and identity with the job were a source of pride. The industrial age, with the anonymity of mass production, swung the pendulum from ownership to alienation. The electronic age, with its emphasis on information, the flexibility of information technologies, and the psychological needs for community, identify, and a source of personal worth, will swing the pendulum back toward ownership. The competitive corporation will accept the value of fully involving the individual in its workings and decision making so that he or she again feels in unity with and ownership for his work.

Exercise: Creating Unity in the Organization

Unity within the organization is a function of many things. It is, in part, a function of the worthy purpose articulated by the leader of the organization. It is also a result of the habits, the culture of the organization. Those habits and culture are in large part a direct response to the nature of the organizational systems, structure, skills, symbols, style and stories.

One of Honda America Manufacturing’s principles is to create unity among associates, with the company, and with customers. Read the attached case study and consider how they employ each of the six S’s to create a culture of unity.

Then ask yourself, “What can we do, in our organization, to create greater unity within and with our customers?” Use the following chart and discuss this with your study circle. 

Principles: Achieving Purpose and Unity
The Integrity Principle

Decision making in our organizations has become dominated by a concern for legalisms, regulations, and precedents. Integrity is the foundation upon which must be built all other values, and upon which rest the trust and relationship between individual and corporation. The ability to discriminate between what is honest and what lacks honesty is a skill that is critical to the establishment of the new corporate culture. We live in a society of law and legalism in which the lawyer has become the corporate high priest of right and wrong. That which is honest has become confused with that which is permissible by law. Our managers and corporations generally adhere to what is legal. However, the law does not specify what is right, and it is a poor guide to making the decisions that will establish trust and unity between individuals and organizations, between customers and suppliers. These relationships have deteriorated to the point where they represent a drag not only on productivity within major corporations but also on their ability to market their products in this country. When managers are able to discern and act on that which is honest in spirit, trustful business relationships will be reestablished.   

Exercise: Integrity
The Humility Principle

Arrogance is the enemy of learning. Humility the lubricating spirit that enables individuals and organizations to learn, reflect on strengthens and weaknesses and make continuous progress. Arrogant leaders may create obedience, but never genuine loyalty or devotion. Humle leaders bring out the best in their team members and in the organization. 

Humility - Exercise
Achieving Integrity and Humility
The Spirit of Service

“Companies succeed only if customers want their products, employees want to work for them, suppliers want them as partners, shareholders want to buy their stock, and communities want their presence. Figuring out how to maintain these relationships is the central challenge of corporate leadership.” HBR May-June 2017, p 58.

The job of the company leader to recognise the need to serve all these stakeholders.

Service - The Exercise
The Excellence Principle

Excellence is...

§Not a place to be…not a position, award, status, or achievement.

§It is never a “condition of ease”, but rather the “creative dissatisfaction” of the pursuit itself!

§It is not a note of music or the applause, but the melody, the rhythm that is sustained. Don’t look for “it”, listen to the music.

§It is a never ending process of growth, of learning, of emergence,  of challenge.

§It is the spirit within, the spirit of life that turns an acorn into an oak tree.

Excellence - The Exercise
Achieving Excellence and the Spirit of Service
The Engagement Principle- Systems and Structure

While "engagement" has become associated with short lived programs, the instructor describes how engagement must become a fundamental  belief and a system of management in the organizatiion. High performing organizations are designed into team structures that enable the ownership of work processes every day, by every employee.

Engagement Exercise - One
Engagement - The Decision Process
Engagement Exercise - Two
Achieving Engagement
The Empiricism Principle

Empiricism is...

§Knowledge comes from “sensing”, emphasizes the role of empirical evidence, rather than tradition, ideology or theory.

§It is based on experimentation and evidence.

§It is the foundation of human progress over the past two hundred years.

§All managers should be SCIENTISTS!

§What is the data telling us?

§What experiment have we conducted or can we conduct?

§What have others learned that should inform our decisions.

Empiricism Exercise
The Diversity Principle

"The wave of the future is not the conquest of the world by a single dogmatic creed but the liberation of the diverse energies of free nations and free men." John F. Kennedy 

  • Unity in Diversity is the Future of the World
  • Men hate each other because they fear each other, and they fear each other because they don't know each other, and they don't know each other because they are often separated from each other. Martin Luther King, Jr. 
Diversity - The Exercise
Empiricism and Diversity
Bonus Lecture: Some Additional Resources
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.4 out of 5
90 Ratings

Detailed Rating

Stars 5
Stars 4
Stars 3
Stars 2
Stars 1
30-Day Money-Back Guarantee


4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion