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New Google Ads / Adwords PPC Course 2019:Beginner to Expert

Google Ads course to learn and advertise on 2M Websites, Google SERPs, YouTube, Playstore & other Google ads Networks.
Instructor:
Gowtham Prakash
3,933 students enrolled
Learn New Google Ads, updated version of Adwords
How to Advertise your Product or Service in 2,000,000+ Websites on Display Network approved by Google Adsense
Drive Traffic to your website through Paid Search on Search Engine Result Pages (SERPs)
Creating Video Ads and Advertising it on YouTube and Other Google Display Networks
Advertise Your Mobile Application on Playstore
Create,manage and optimise Ad campaigns in Google Adwords to deliver better results
How to do Remarketing for previous website/app visitors
Conversion Tracking in Google Adwords
How to do Keyword Research and choose the best ones with user Buying Intent
Creating Display Ads Banner
How to write quality search Ads and get maximum clicks and conversions
What is Quality Score and how to improve it

Learn Google Ads ( Adwords ) with the latest released User Interface.

Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google Ads system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.

Benefits of learning Google Ads,

  • Google gets 1 USD out of every 3 USD spent on online advertising or Digital Marketing.

  • More than 1M Advertisers are actively advertising using Google Ads.

  • Google Display Network (GDN) can reach 90% of internet users on 2 Million Websites.

  • High demand for SEM Experts, so learning Google Ads will help you to land in a Good Job.

In this course you will learn to set up and run different types of ad campaigns like,

  • Search Ads

  • Display Ads

  • Youtube Ads

  • Universal App Campaign

And can do the following activities

1.What is Keyword Research and how to do it?

2.Keyword Match Types in Ads.

3.Types of Ads to be created in Google Ads.

4.How to Create Search Ad Campaign to advertise on SERPs( Search Engine Result Pages).

5.How to advertise on more than 2 Million websites that uses Google Adsense.

6.Advertising on YouTube Videos and Channels.

7.Advertising Your App on Play store and other Google Networks.

8.Remarketing and Conversion Tracking on Google Adwords.

BY ENROLLING IN THIS GOOGLE ADS COURSE,

You will have,

  • Lifetime access to the course

  • Support and Answer to your doubts on the Q&A Section

  • Course Completion Certificate from Udemy

  • 30-Day money back guarantee

Enroll now and I am sure you will love the course content.

Introduction

1
Creating a Google Ads Account
2
Apply and get $100 Ad Credit from Google
3
Overview of the course

Importance of Quality Score and Ad Rank

1
What is Quality Score and its Importance
2
How to check the Quality Score of your Ad

Keyword Match Types

1
What is a Keyword Match type and how it works
2
How to use Keyword Match types to get better results

Keyword Research

1
Keyword Research Tools
2
How to do Keyword Research

Search Ad Campaign

1
What are Ad Groups and why they are important ?
2
Ingredients of a Good Search Ad
3
Creating a Search Ad

Display Ad Campaign

1
Getting Started With Display Ads
2
Overview of Dashboard and UI
3
Defining the Audience for the Campaign
4
Content Targeting for Display Ads
5
Responsive Display Ads
6
How to create Custom Display Ads without Hiring a Designer
7
Creating GIF Ad Banners
8
Smart Display Ad Campaign
9
Gmail Ads Setup

Advertising on Youtube and Playstore

1
Getting Started with Youtube Ads
2
Different types of Bidding Strategies for Youtube Ads
3
Creating and Publishing Bumper Ads
4
In-stream Ads on Youtube
5
Video Discovery Ad
6
Non-Skibbale in-stream ad
7
Outsream Ads - how they work?
8
What is AD Sequence and how to use it on Youtube
9
Ad Sequence - Part 2
10
Universal App Campaign on Playstore

[ Bonus Module ] Remarketing on Google Dispaly Network and Youtube

1
What is remarketing and how it works
2
Deploying Tracking Code in your website
3
Defining Audience for the campaign
4
Creating a Remarketing Campaign
5
Remarketing on Youtube
6
Retargeting your Youtube Viewers on GDN
7
Conversion Tracking

Slides For Your Reference

1
Advanced Bidding Strategies For Search Ads
2
Tips To Advertise on Display Network
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

4 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion