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Online Course Marketing 10 Steps To First/More Paid Students

Online Course Marketing - 10 Digital Marketing Strategies to Get More Paid Students in Your Online Courses
Instructor:
John Colley
84 students enrolled
English [Auto-generated]
Have a system for growing their paid online course sales using repeatable and scalable digital marketing strategies

Online Course Marketing – Get More Paid Udemy Students (Unofficial) – Digital Marketing Strategies for Online Course Instructors!

  • Would you like more Paying Students for your Udemy Courses?
  • Perhaps you have a few paid sales but would like more….every month?
  • Would you like to discover how Digital Marketing can sell your Udemy Courses?

Use easy to implement Digital Marketing strategies to start or accelerate the numbers of students who are paying to enroll in your Udemy Online Courses then this is the course for you!

There are lots of courses about Udemy….but this is the only one focusing on getting those first paying students into your courses.  You have done all the hard work…now its time to benefit from that investment of time and expertise!

Since publishing my first course on Udemy in July 2013, I have been constantly researching and refining my strategies for growing my course sales.  I know how difficult it is to get started.  I remember what it was like trying to get my first students.

In this course discover my 10 steps to success:

1. Making Clear the Pain

2. Optimising for Topics and Keywords

3. Getting Your First Five Star Reviews

4. Optimising Automated Messages

5. Following Up and Engaging with Students

6. Sending Your First Educational Announcements

7. Organising Your Rating and Review Programme

8. Planning Your Next Online Course

9.Creating Your Youtube Channel

10. Becoming An Influencer on Facebook

Engage and Take Action with the 10 Activities designed to maximise your results from every step of the Course!

Complete the Course Assignment and Win your place on the Course Roll of Honour!

Also don’t miss my Initial Strategic Guidance – Setting Your Course Compass

  • Setting Goals for Your Online Course Business
  • What Udemy are Measuring About You and Why It Matters
  • Launching Free or Paid – What is Best?
  • The Only TWO Courses You Will Ever Need!

If you are a Udemy Instructor and you want to grow your Paid Student Enrolments using my Online Course Marketing strategies, then this is the course for you!

With 5 years and over 40 Courses under my belt, this course will show you exactly how I use these Digital Marketing strategies to start getting paid students into your course!

Not sure yet? Scroll down and watch the Free Preview Lectures!

Enroll with Confidence!  

Enroll Today and I look forward to working with you inside the Course!

Course Introduction and Welcome

1
Introduction

Welcome to the Course - allow me to introduce myself and tell you a little about why I created this course to help you to get your first paying students.

A PDF of the Slide Deck can be downloaded from the Resources Section of this Course.

Strategic Coaching - Some Initial Guidance to Set Your Course Compass

1
Launching with Free or Paid? What is Best?

I am often asked whether it is better to launch your new course as a free course or as a paid course. In this lecture I share my view and my reason for my current thinking on the best strategy.  

A PDF of the Slide Deck of this lecture is included with this course.

2
Student Question: Do Free Coupons Influence Sales on Udemy?

One of the Students in this course challenged me (in a nice way) about Free Coupons, explaining that sales for his course fell off when he stopped giving out free coupons.  I have thought hard about this and its such a good question that I thought it would be worth creating a video response to broaden the discussion.  What do you think?

A PDF of this Slide Deck is available to download with this lecture.

3
Setting Goals for Your Online Course Business

How do you eat an Elephant? One Bite at a Time!  Setting up an Online Courses business can be daunting - I know I have done it.  So set yourself some realistic and achievable goals and then go out there and smash them!

The PDF of the Slide Deck is available to download from the Resources Section of this lecture. 

4
What is Udemy Measuring About You?

What is Udemy Measuring about You? If you know what is important to Udemy, you can focus on improving those metrics over time and this will improve your chances of being promoted by Udemy and of your courses receiving higher rankings.  I explain what you need to know in this lecture.

A PDF of the Slide Deck is available to download from the Resources Section.

5
The Only Two Courses You will EVER Need to Create

There are only TWO courses that you will ever need to create and I explain what these are in this lecture.

A PDF of the Slide Deck is available for download from the resources section of this lecture.

6
How to Get The Most Out Of This Course

This lecture briefly explains how you can get the most out of this Course.  Follow the course as I have set it out and I am confident you will be able to increase your course sales and the course will set you on the road to becoming a successful online course instructor.

A PDF of the Slide Deck is available to download with this lecture.

Level 1 - Making the Pain Clear To Your Potential Student

1
Making the Pain Clear

The first step to getting organic paying students in Udemy is to ensure that your course is talking to them about their pain!.  This is basic copywriting. In this lecture I explain how to do this and why it is important.  

A PDF of the Slide Deck is available with this lecture.

2
ACTIVITY: Revise Your Course Positioning and Mark it Complete

This is the Task for Level 1, explained in this lecture.  You must take action now and complete this task before going on to Level 2.  The benefits of following this course will be cumulative but only if you complete the tasks with me, step by step.

Once you have completed the task you can mark it as complete in the Assignment Worksheet which you will be able to submit to me at the end of the course.  All completed Assignments qualify you for the Role of Honour which I will publish monthly.  Ensure you do the Tasks, they are designed to help you to start your course along the road of attracting organic paying students in Udemy.

A PDF of this Slide Deck is available to download from the Resources Section of this lecture.

3
Why is it important to remind Students of their Pain?

Do you understand the first trigger for encouraging students to make a course purchase?

Level 2 Identify Your Course Keyword

1
Identify Your Course Keyword

Having competed Level 1, you now need to ensure your Course is optimised for Udemy Topics and Keywords. I explain exactly what these are and where to find them and then how to optimise your course for them. This will greatly improve your chances of being found in organic search in Udemy and is an essential part of every course creation process.

A PDF of this lecture may be downloaded from the Resources Section of the Course.

2
ACTIVITY: Optimise Your Course for UdemY Topics and Keywords

Now its time to optimise your own course for Udemy Topics and Keywords.  Follow the instructions in this lecture and apply them to your course.

A PDF of the Slide Deck is available for download from the Resources Section of this lecture. 

Ensure you complete this activity before going on to Level 3

Level 3 - Getting Your First 5 Star Reviews

1
Getting Your First Five Star Reviews

Once your Course goes live in the Udemy Marketplace, the temptation is to sit back and wait for the sales to roll in.  Sorry, its not going to happen as so many new instructors have found out.  You need to take action - which is explained in this lecture.

The PDF of the Slide Deck is available for download from the Resources Section of this Lecture

2
ACTIVITY: Feature in New and Noteworthy

Now its time to get on with the Activity for Level 3.  Follow the instructions in the Lecture.  Don't skip this - complete the activity before you go onto Level 4 and then mark it complete in the Worksheet.  

Your objective is to get your Course featured in New and Noteworthy.  Once you have completed the outreach, then you can move on, but keep an eye on the Category Landing Page for your N&A appearance.

A PDF of the Slide Deck is available to download with this lecture.

3
Student Tip: Direct Linking to the Review Page

This is a great tip from Mark who has shared with me that you can directly link your students to the Review page rather than sending them to the main course page and hoping that they find there way from there.  I will be doing this in the future.

I explain exactly what you need to do in the lecture video.

A PDF of the Slide Deck is attached in the Resources Section of this lecture for download.

4
Why is it Important to get your First Five Star Reviews

Why is it important to get your first Five Star Reviews?

Level 4: Optimising Your Automated Messages

1
Optimising Your Automated Messages to Get Ratings and Reviews

The Automatic Messages are a great way to engage with Students but if you are new to Udemy, you may have missed these so in Level 4 I am going to share with you not only how to customise them, but how to optimise them.

A PDF of some example messages can be downloaded with this Lecture.

A PDF of the Slide Deck is available to download with this Lecture

2
ACTIVITY: Optimise Your Automated Messages

The Activity for this Level is to compose and paste in your own Welcome and Completion Automated message.  These are important for student engagement and an opportunity to encourage your students to leave a rating and a review.

A PDF of the Slide Deck is available to download with this Lecture

Level 5: Discover the Importance of Student Engagement

1
Take Engagement to the Next Level with Personal Engagement

Once students start to enroll in your course, you need to ensure that your engagement goes beyond a twice monthly promotional message.  This is what you need to do.  All explained in this lecture for Level 5 of this course!

A PDF of the Slide Deck is available to download with this Lecture.

2
ACTIVITY: Set Up Personal Messages and Create Your Spreadsheet

Just follow the instructions in this lecture to prepare your follow up messages for students. I have provided an Excel Template for you to use. The PDF of the Slide Deck is also available to download with this lecture.

Level 6: Engage with Educational Annoucements

1
Level 6: Prepare Your First Educational Announcement to Create More Engagement
2
ACTIVITY: Prepare to Send Your First Educational Announcement

This activity gets you ready to stimulate your Students to further engagement with Educational announcements.  Follow the instructions in the lecture and set up the Spreadsheet before marking the Activity complete in the Assignments sheet.

A PDF of the Slide Deck is available to download from the Resources Section of this Lecture.

Level 7: Organise Your Rating and Review Engine

1
Organise and Start Earning Ratings and Reviews

Ratings and Reviews are the life blood of courses in Udemy and you need a system to ensure that you are striving to encourage your students to leave you with appropriate ratings and reviews.  If you do this successfully you will be rewarded by higher organic rankings in Udemy and this means more organic sales.

I explain in this lecture, why Ratings and Reviews are important, how I measure them and specific actions you can take to encourage your student to reward you with them.

A PDF of this Slide Deck is available with this Lecture

2
An Important Announcement About This Course - Example Video
3
ACTIVITY: Set Up your R&R Programme to Unlock a Jewel

The Activity for this Section of the Course is for you to design and set up your own programme for measuring your Ratings and Reviews and to ensure that you follow through and do everything you can to encourage your Students to leave you appropriate Ratings and Reviews.

A PDF of the Slide Deck is available to download with this Lecture.

Level 8: Plan Your Next Course to Discover Cross Promotion

1
Start Planning Your Next Course - Why and How!

The best way to get paying students or more paying students is to give them something new to buy from you.  One of the best ways to sell courses is to promote them to your existing students.  This requires you to have a portfolio of courses to sell.  I explain why all this is important in this lecture.

A PDF of the slide deck is available to download with this lecture.

2
ACTIVITY: Create Your Next Course Objective and Outline to Unlock a Jewel

Now is the time to start planning your next course and this lecture gives you some very straight forward advice on how to do this.  Use the PDF or Word Doc template to help you get started which you can download from the Resources Section of this lecture.  A PDF of the slide deck is also available to download.

Level 9: Create Your Youtube Channel

1
Set up and Create a Youtube Channel to find More Students

This is the first step in creating an ecosystem for your online courses business.  I explain why this is important and how you can find out exactly how to do this.  I do not want to turn this course into a detailed Youtube tutorial but I do focus on the key things you must do to get your channel up and running.

A PDF of the slide deck is available for download with this course

2
ACTIVITY: Create and Post to Your Youtube Channel to Unlock a Jewel

The activity for this Section is to set up your Youtube Channel.  I explain the key steps to achieve this.  If you get your Channel organised at this early stage it will be much easier to grow your audience on Youtube which is a great source of potential students for your courses.  Complete the Activity and then mark your Assignment sheet complete and move on to Level 10

A PDF of the Slide Deck is included with this lecture for download.

Level 10: Influencer Marketing on Facebook

1
Influencer Marketing on Facebook

Facebook is a great place to develop relationships with students.  When you are starting out don't spend any time worrying about Facebook Ads and spending money on Facebook.  Get smart and use Facebook for free to develop your own authority.  I explain two strategies here which will help you to do this.

A PDF of the Slide Deck is available for download with this lecture.

2
ACTIVITY: Influencer Marketing on Facebook - Two Strategies

There are two strategies to follow to help you to become a Facebook Influencer and I would like you to follow both. They are explained in this lecture.

A PDF of the Slide Deck to this lecture is also available to download from the Resources Section.

Getting on The Honour Role

1
Completing the Course Assignment

Congratulations on getting this far in the Course.  You should have now completed the 10 Activities in the Course and now its time to complete and submit your Course Assignment and qualify for the Monthly Course Honour Roll.  All is revealed in this lecture.

2
Complete 10 Actvities and Join the Monthly Honour Roll

Udemy Instructor Updates and News

1
March 2018: Udemy Updates the Rating and Review System

Udemy has made some changes to the Rating and Review system as part of the campaign to make this part of their system even more effective and this lecture explains these changes.

A PDF of this lecture is available to download from the resources section of this lecture

2
March 2018: Udemy Market Place Insights adds Language Filters

Udemy has added language filters to Marketplace Insights which makes filtering by English, Spanish, Portugese, French and German now possible.  This opens up some interesting opportunities as I explain in this lecture.

A PDF of the Slide Deck is available to download from the Resources Section

Summary and Wrap Up

1
Summary and Wrap Up

Congratulations on completing this Course - I hope you found it engaging and valuable for your online courses business.

This lecture summarises what we have covered in this course.  I hope you found it valuable.

A PDF of the Slide Deck is available to download with this lecture.

2
BONUS LECTURE: FREE CHEATSHEET: ULTIMATE COURSE CREATION CHEATSHEET (8 in 1)

Congratulations on completing the course?  So what can I do to help you next?

How about an amazing Cheatsheet - well its more of an eBook really!

If you need some inspiration and ideas, then this is too good to miss!

In this eBook you will discover:

  • Course Design Strategy
  • Course Blueprint Checklist
  • Course Topic Selection Tactics
  • Competitive Course Evaluation
  • Create Amazing Course Descriptions
  • Course Launch Checklist
  • Udemy SEO Optimisation Cheatsheet
  • How to Get More Sales

All you have to do is click on this link to find the Cheatsheet! - https://jbdcolley.com/BonusCheatsheet

The link is also in the external resources section of this lecture

What are you waiting for? Don't miss out - Grab it now and dive in for loads of ideas, tips, tricks and tactics!

See you inside! :)

Best regards

John

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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